Submitted by: Nabeel Sayed Submitted to: Prof.

Pavitra Kumari
Reg no: 2SU18AV804

CASE STUDY: 1

The case is about the retrenchment drama that unfolded in one of India's leading aviation
companies, Jet Airways (India) Limited (Jet), in late 2008. After showing the door to more than
1000 employees in a bid to streamline its operations, Jet was faced with immense criticism and
opposition by various organizations and political parties.
Jet's chairman Naresh Goyal (Goyal) reinstated the employees a day later saying that he was not
aware of these sackings. The Indian aviation industry was going through a tough phase and
experts felt that it was in the interest of the company to retrench employees to remain
competitive.
Experts largely felt that Goyal had capitulated under pressure from external parties while others
felt that all may not be well with the organizational communication mechanisms at Jet.

Issues:
 Analyze the HR problems faced by Jet Airways in 2008.

 Discuss various concepts related to hiring, firing, and compensation management.

 Understand the rationale behind Jet's decision to lay-off employees and the reason's behind its later
decision to take back the sacked employees.

 Understand the importance of communication in an organization and analyze whether there were any
loopholes in Jet's organizational communication network.
 CASE STUDY:2

The case explains in detail the designing and manufacturing process of Boeing 777. The Boeing
777 was designed and developed in close collaboration and involvement of Boeing's customers,
fellow aircraft manufacturers, airline users, engineers, finance experts, technicians and computer
experts. Various computer based technologies like CAD, CAM and CATIA were used in
designing the 777. The 777 has a distinction of the first paperless designed aircraft in the
aeronautical history. The case highlights the benefits of the approach followed by Boeing in
designing and manufacturing of the 777 and illustrates how this model was technically superior
as compared to other competing models during the time of its launch.

Issues:
 To get insights into the design and manufacturing processes of Boeing 777

 To understand the importance and benefits of collaborative designing and development processes in
aircraft manufacturing

 To get practical insights on how computer based designing and manufacturing technologies including
CAD, CAM and CATIA have been used for making Boeing 777

 To get an understanding of the distinguishing features of Boeing 777

 CASE STUDY:3

Boeing's Board had independent directors in the majority. The company was also well-known for
the values and ethical code of conduct it had laid down. However, the company came under
criticism on several occasions for its alleged unethical practices. The case focuses on these
ethical lapses that are alleged to have occurred in Boeing.

The case gives detailed information about the various lapses at Boeing - an accounting scandal,
the Lockheed Martin controversy and the tanker lease deal controversy.

Issues:
 Impact of ethical lapses on the company's image and its standing in the market
 How elaborate ethical procedures do not always guarantee ethical behavior in an organization
 CASE STUDY:4

EasyJet is one of the most successful low-cost airlines in Europe. With the acquisition of Go, the
low-cost subsidiary of British Airways in 2002, easyJet became the biggest low-cost airline in
Europe, overtaking rival Ryanair to the top position. The case outlines the genesis of easyJet and
the major events that occurred in the airline since its inception in 1995. It describes the
operational policies adopted by the airline to support its strategy of becoming a cost leader, by
cutting out unnecessary frills and non-value added services. The case also describes the
marketing initiatives of the airline and some of the controversies it got involved in, because of its
attacking ads.

Issues:
 To analyze the business model and operating strategies adopted by a successful low-cost airline in order to
emerge as the leader in a highly competitive market

 To identify the sources of competitive advantage for the airline and the differentiating strategy it adopted to
overcome competition and environmental factors
 CASE STUDY:5

The case discusses the crisis communication strategies adopted by PT Indonesia AirAsia
(Indonesia AirAsia), a low-cost carrier in Indonesia, and its founder and Group CEO,
AirAsia, Tony Fernandes (Fernandes). On December 28, 2014, Indonesia AirAsia
announced that its flight QZ8501, travelling from Surabaya, Indonesia, to Singapore,
with 162 people on board, had gone missing. The announcement was made soon after the
flight lost contact with the air traffic control. On December 30, 2014, Indonesia AirAsia
officially confirmed that the flight with 155 passengers and 7 crew members on board
had crashed into the Java Sea.

Soon after reports surfaced of the flight going missing from the radar after the air traffic
control lost contact with it, Fernandes took to social media to announce that the AirAsia
aircraft was missing. Three hours later, he tweeted that he was taking a flight to
Surabaya, where the flight had reportedly gone missing. While Fernandes continued with
his communications through the social media over the next couple of days, search teams
found debris and bodies floating on the Java Sea.

Issues:

 Critically analyze crisis communication strategies at Indonesia AirAsia.

 Understand the issues and challenges faced by the carrier while communicating with its customers
and investors during the crisis.
 Understand the need to have a crisis communication plan in organizations to handle crisis situations
effectively.
CASE STUDY:6