V CLASS MINGGU KE 14 ( 2 SA 01, 2 SA 02 & 2 SA 04)

DEVELOPING AN EFFECTIVE PUBLIC RELATIONS CAMPAIGN

AND MARKETING PLAN IN 6 EASY STEPS ( Part 2 )
A well though out Public Relations campaign is a very tool in understanding the client
and delivering the best outcome for their business. This guide will take you through six steps
that aare easy to follow and will assist you in delivering acreative public relations campaign
or marketing plan.

Step 4 : Create a Timeline

Creating a timeline for the public elations campaign or marketing plan allows you to
determine when each stage of the campaign will be completed and how long each stage
should take you to complete. A timeline also gives the client an idea of what to expect and
how the campaign will be carried out. Your timeline should also link with other marketing,
business or sales efforts that are being acrried out by the client at the time of the campaign.

Step 5 : Plan of Action

This includes developing and understanding the communication vehicles you will use to send
the key messags of the campaign to the target audience. Delivering these key messages can
be achieved through : press realeases, press coonferences, interviews, Newspaper or
Magazines articles, TVn radio, Press interviews, Events. Note : It is a good idea to select
more than one communication vehichle in order to appeal to wider audience.

Step 6 : The Campaign

Once you have put everything in place, the campaign can begin. The results of the campaign
should be tracked constantly to see whether the target audiene are receiving the key messages
of the campaign.

At the completion of the campaign, you should communicate with the client and determine
whether their desired results have been achieved. This will also allow you to determine
whether the campaign was a success or not. Evaluating the results will also provide an
indication for further campaign ideas and will allow you to consider whether the original plan
needs to be modified in any way.

By closely following these 6 steps. You should be able to have a successful campaign.