Customer Lifetime Value

Year 0 1 2 3 4 LTV
LTV Normal Profits 350 350 350 350 350 1750
LTV @10% Discount Rate 350 318.18 289.26 262.96 239.05 1459.5
 Half yearly average revenue 200

Annual Average revenue 400

Cost associated with purchase 40
Discount Rate 10% Services expenses 10
Net Profit 350
 Customer Lifetime Value

Year 0 1 2 3 4 LTV
LTV Normal Profits 100 100 100 100 100 500
LTV @10% Discount Rate 100 90.91 82.64 75.13 68.30 417.0
LTV @RR 20% 100 18.18 3.31 0.60 0.11 122.2
Discount Rate 10%
Retention Rate 20%
 Customer Lifetime Value
Year 0 1 2 3
LTV Normal Profits 350 350 350 350
LTV @10% Discount Rate 350 318.1818182 289.2562 262.9602
LTV @RR 80% 350 254.55 185.12 134.64
LTV @RR 90% 350 286.36 260.33 236.66

Discount Rate 10%

Retention Rate 80%
Retention Rate 90%
Customer Acquisition 100
Cost
ustomer Lifetime Value
4 5 6 7 8 9 LTV
350 350 350 350 350 350 3500
239.0547 217.3225 197.5659 179.605341380747 163.2776 148.4342
97.92 1022.22
215.15 195.59 177.81 161.64 146.95 133.59 2164.09
 Customer Lifetime Value

Year 0 1 2 3 4 LTV
LTV Normal Profits 100 100 100 100 100 500
LTV @10% Discount Rate 100 90.91 82.64 75.13 68.30 417.0
LTV @RR 20% 100 18.18 3.31 0.60 0.11 122.2
LTV @RR 80% 100 72.73 52.89 38.47 27.98 292.1
LTV @RR 50% 100 45.45 20.66 9.39 4.27 179.8
Discount Rate 10%
Retention Rate 20%
Retention Rate 80%
Retention Rate 50%
 Customer Lifetime Value

Year 0 1 2 3 4 LTV
LTV Normal Profits 100 100 100 100 100 500
LTV @10% Discount Rate 100 90.91 82.64 75.13 68.30 417.0
LTV @RR 20% 100 18.18 3.31 0.60 0.11 122.2
LTV @RR 80% 100 72.73 52.89 38.47 27.98 292.1
LTV @RR 50% 100 45.45 20.66 9.39 4.27 179.8

Year 0 1 2 3 4 LTV
LTV Normal Profits 100 100 100 100 100 500
LTV @10% Discount Rate 100 90.91 82.64 75.13 68.30 417.0
LTV @RR 20% 100 18.18 3.31 0.60 0.11 122.2
LTV @RR 80% 100 72.73 52.89 38.47 27.98 292.1
LTV @RR 50% 100 45.45 20.66 9.39 4.27 179.8
Discount Rate 10%
Retention Rate 20%
Retention Rate 80%
Retention Rate 50%