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    VentiFresh is a premium reflective film that allows vehicles to quickly reach and maintain desirable temperatures between 65-80 degrees Fahrenheit. It costs $30 and filters out UV radiation. VentiFresh is adaptable to different temperatures, improves window strength, and is long-lasting. While it may not be as effective in colder climates and custom fitting takes time, there is growing demand as temperatures rise and populations grow. The product targets students, residents, and faculty seeking comfortable car temperatures. Marketing will include social media, demonstrations, flyers and videos to advertise before summer and reach $450k in sales this year.

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    VentiFresh is a premium reflective film that allows vehicles to quickly reach and maintain desirable temperatures between 65-80 degrees Fahrenheit. It costs $30 and filters out UV radiation. VentiFresh is adaptable to different temperatures, improves window strength, and is long-lasting. While it may not be as effective in colder climates and custom fitting takes time, there is growing demand as temperatures rise and populations grow. The product targets students, residents, and faculty seeking comfortable car temperatures. Marketing will include social media, demonstrations, flyers and videos to advertise before summer and reach $450k in sales this year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    179 views9 pages

    MKT 3300 Group Project

    Uploaded by

    api-519582110
    VentiFresh is a premium reflective film that allows vehicles to quickly reach and maintain desirable temperatures between 65-80 degrees Fahrenheit. It costs $30 and filters out UV radiation. VentiFresh is adaptable to different temperatures, improves window strength, and is long-lasting. While it may not be as effective in colder climates and custom fitting takes time, there is growing demand as temperatures rise and populations grow. The product targets students, residents, and faculty seeking comfortable car temperatures. Marketing will include social media, demonstrations, flyers and videos to advertise before summer and reach $450k in sales this year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    VentiFresh

    By: Anteneh Tsegaye, Jose Yax, Hina Surahio, Layla Ali, Dinesh Pandian
    What is VentiFresh?
    A premium reflective film that allows
    vehicles to reach and maintain desirable
    cabin temperatures more quickly
    ranging from sixty-five to eighty degrees

    Price: $30.00
    Points of Difference
    ● QUALITY and COST
    ○ Reaches optimum temperature (65 to 80 degrees fahrenheit) more quickly than competitors
    ○ Filters out UV radiation
    ○ Produced according to popular car models, but also offer custom-fit tailoring
    SWOT Analysis
    Strengths Weaknesses
    Versatility: Adaptable to fluctuating Location: VentiFresh is not as effective in colder
    temperatures climates
    Safety: Improves windows resistance to external Manufacturing: The product will need time to find
    pressures since it maintains the windows the resources and correct construction methods
    position
    Longevity: Our product is not easily breakable

    Opportunities Threats
    Competition: Increasing temperatures creates a Supplies: Our product demand could exhaust our
    growing need for our product company’s resources
    Population: Texas is experiencing significant Timeliness: Unfortunately, tailoring our product
    population growth, meaning there will be a larger to the dimensions of various car models requires
    target market for VentiFresh more time
    Advertising: Our company will use a large
    amount of our budget to boost brand awareness
    and sales
    Segmentation
    ● Geographic
    ○ Open space parking lots
    ● Demographic
    ○ Full-Time Students
    ○ On-Campus Residents
    ○ College Faculty
    ● Psychographic
    ○ Desire a comfortable internal car temperature
    ● Behavioral
    ○ Seek products that are versatile and convenient
    Product Positioning

    “From relentless sunshine to humidity, VentiFresh will solve your indoor temperature
    problems and keep you cozy all the way!”
    Marketing Plan
    ● Heavily advertise three months before summer
    ● Methods of Marketing:
    ○ Social Media
    ○ On-Campus Demonstration
    ○ Flyers
    ○ Video Advertisements
    ● Future Plans
    Goals Set & Financials

    Our goals for this year are to reach $450k in


    sales revenue.

    Next year we plan to increase our sales by


    20% and reach sales of $540k
    Questions?

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