Name of Student: LOKESH R

Registration No: MB182845

Title of the Project: A STUDY ON CUSTOMER SATISFACTION WITH

SPECIAL REFERENCE SOLAR PRODUCTS OF NK SOLAR COMPANY
TITLE OF THE STUDY: A STUDY ON CUSTOMER SATISFACTION WITH
SPECIAL REFERENCE SOLAR PRODUCTS OF NK SOLAR COMPANY
NEED FOR THE STUDY
➢ To understand to find out the customer satisfaction towards the products and services
of NK solar company
➢ To understand the characteristics of product and services of the NK solar company
which satisfy the customers
➢ To know the standard of the products of NK solar company in the minds of customers

STATEMENT OF THE PROBLEM

Marketing is a total system of interacting business activities, assigning to plan, price, promote
and distribute, satisfying products and services to existing and potential customer. Most of
solar manufacturers produce products with confidence of winning the customers. at the
same time customers expectation was to wards not only basic use solar products but also
with the consideration of brand, quality, price and durability.

OBJECTIVES OF THE STUDY

The research survey is undertaken with the following objectives:

1. To investigate whether the product quality is capable of addressing all demands made by
customer
2. To identify the difference between Expectation & Perception of customers in product
quality
3. To study about the customer satisfaction
SAMPLING METHODS:

SAMPLEING TECHNIQUE
• Probability sampling
• Non probability sampling
In this study probability sampling is used for collecting data. In probability sampling
the technique called simple random sampling is used to collect the data.

Probability sampling:

Probability sampling is also known as random sampling or chance sampling. Under

this sampling design, every item of the universe has an equal chance of inclusion in the
sample. It is the lottery method in which individual units are picked from whole group not
deliberately but by some mechanical process.
➢ SIMPLE RANDOM SAMPLING:
Simple random sampling from a finite population refers to that method of
sample selection which gives each possible sample combination an equal chance
of being included in the sample.

Non probability sampling:

It is a sampling procedure which does not afford any basis for estimating the probability
that each item in the population has being included in the sample.

SAMPLING SIZE:
The sample size consists of 100 respondents of the customer

SAMPLING UNIT:

The sampling unit is to study in the product of the NK solar company.

SOURCES OF DATA

Data collection is the method used in collecting data for a particular use or study,

The collected data gives the researcher a clear picture about the research problem chosen by them
and to analysis it.

PRIMARY DATA

Primary Data is also known as first investigation data., which will be freshly collected for the
purpose of study.

Here, data observed or collected directly from first hand experience. And also through
observation, interview, and discussion with concerned staff.

SECONDARY DATA

Secondary Data is the data which has been already collected or prepared by another person which
will be used by a second person in order to meet the project requirement.

Here for this research, secondary data used was, Books and records maintained in the company.

QUESTIONNAIRE

Questionnaire is a tool used by the researcher in order to acquire and collect the required data
for the study of the research problem.
TOOLS FOR DATA COLLECTION

Statistical tools are used for the research which helps in analyzing and interpreting the
data collected. Bar graph & Pie Chart will be used for graphical representation of analyzed data

PLAN OF ANALYSIS

The importance of the study of customer satisfaction in NK solar company.

Where the survey of data obtained the system of issues and challenges in promotion programme
in order to analyse the different kinds of promotion and strategies activities.

STUDENT SIGNATURE GUIDE SIGNATURE

LOKESH R Prof. VINODH T.S