Study - Id23773 - e Commerce in India Statista Dossier

E-COMMERCE IN INDIA
TABLE OF CONTENTS
E-commerce in India
Table of Contents
Overview
06 Total retail e-commerce revenue in India 2017-2023
07 India: retail m-commerce sales 2015-2020
08 Retail e-commerce ARPU in India 2017-2023
09 Market value of e-commerce in India 2013-2016
10 E-commerce retail market value share in India 2018, by segment
Digital retail
12 Electronic retail e-tail market size in India 2015-2030
13 Forecasted e-tail market size of apparel and footwear in India 2020-2030
14 Forecasted e-tail market size of electronics and appliances in India 2020-2030
15 Share of spending on online shopping in India 2018 by category
16 Share of new online shoppers in India - by category 2016
17 International online sales of Indian brands in India 2017-2022 by category
18 Number of monthly online visitors on Zomato across India from 2013-2016
Paid digital consumption

20 Number of paid subscriptions on Matrimony.com in India FY 2014-2018
Table of Contents
21 Online sales market for travel brands in India 2017-2022 by category

22 Digital music consumption frequency among consumers in India 2018
23 Online education paid users in India 2016 by category
24 Investments for original content by OTT players India 2017
25 Monthly market share of Netflix in India 2018 by installations
Shopping behavior
27 Share of spending on online shopping in India 2018 by category
28 Leading reasons for millennials to shop online across India in 2018
29 Share of young consumers who shop online and at malls in India 2018 by income level
30 Devices used by online shoppers in India 2016
31 Share of online shoppers who purchase domestically and cross-border India 2016
32 Share of mobile payments in India - by segment 2017
OVERVIEW
E-commerce in India
India: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
Total retail e-commerce revenue in India 2017-2023
70
62.3
60 56.7
49.4
50
Revenue in billion U.S. dollars
40.8
40
32.3
30
25.3
20.5
20
10
0
2017 2018 2019 2020 2021 2022 2023
Note: 2019
Further information regarding this statistic can be found on page 34.
Source(s): Statista; ID 289770
6 Overview
Retail m-commerce sales in India from 2015 to 2020 (in billion U.S. dollars)
India: retail m-commerce sales 2015-2020
40
37.96
35
30.2
30
Revenue in billion U.S. dollars
25 23.64
20
16.81
15
10.46
10
6.02
5
0
2015 2016 2017* 2018* 2019* 2020*
Note: India; 2015 to 2016

Source(s): eMarketer; ID 266119
7 Overview
Average retail e-commerce revenue per user in India from 2017 to 2023 (in U.S. dollars)
Retail e-commerce ARPU in India 2017-2023
70.0
67.7
65.3
65.0
61.3
Average revenue per user in U.S. dollars
60.0
55.6
55.0
49.4
50.0
44.4
45.0
42.5
40.0
2017 2018 2019 2020 2021 2022 2023
Note: 2019
Source(s): Statista; ID 226160
8 Overview
Value of the e-commerce market in India in 2013 and 2016 (in trillion Indian rupees)
Market value of e-commerce in India 2013-2016
1.6
1.5
1.4
1.2
Value in trillion Indian rupees
0.8
0.6
0.4
0.2
0.2
0
2013 2016
Note: India; 2013 and 2016

Source(s): Bain & Company; Euromonitor; ID 753537
9 Overview
Share of e-commerce retail market value across India in 2018, by segment
E-commerce retail market value share in India 2018, by segment
Value share
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0%
Electronics 48%
Apparel 29%
Home and furnishing 9%
Baby, beauty and personal care products 8%
Books 3%
Others 3%
Note: India; 2018

Source(s): India Brand Equity Foundation; eMarketer; ID 792629
10 Overview
DIGITAL RETAIL
E-commerce in India
Electronic retail (e-tail) market size in India from 2015 to 2030 (in trillion Indian rupees)
Electronic retail e-tail market size in India 2015-2030
60
54
50
40
30
22
20
10 8
1
0
2015 2020* 2025* 2030*
Note: India; 2015

Source(s): PwC; ID 800085
12 Digital retail
Forecasted electronic retail (e-tail) market size of apparel and footwear in India from 2020 to 2030 (in
trillion Indian rupees)
Forecasted e-tail market size of apparel and footwear in India 2020-2030
30
25
25
20
15
10
10
5 4
0
2020 2025 2030
Note: India; 2015

13 Digital retail
Forecasted electronic retail (e-tail) market size of consumer electronics and appliances in India from 2020
to 2030 (in trillion Indian rupees)
Forecasted e-tail market size of electronics and appliances in India 2020-2030
18
17
16
14
12
10
8
7
2
2
0
2020 2025 2030
Note: India; 2015

14 Digital retail
Share of spending on online shopping across India in 2018, by category
Share of spending on online shopping in India 2018 by category
Share of spending
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Mobile and accessories 64%
Men's fashion 8%
Electronics and appliances 7%
FMCG 6%
Computers 5%
Women's fashion 5%
Furniture and home improvement 2%
Children's toys, games and footwear 1%
Travel accessories 1%
Automotive 1%
Books 0%
Note: India; 2018

Source(s): Kantar Millward Brown; IMRB; ID 912666
15 Digital retail
Share of first-time online buyers across India in 2016, by category purchased
Share of new online shoppers in India - by category 2016
Share of first-time buyers
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Apparel and footwear 28%
Mobile phones 20%
Railway and travel 18%
Mobile services 10%
Entertainment 3%
Others 21%
Note: Asia, India; 2016; 18,000

Source(s): BCG; Facebook; ID 732294
16 Digital retail
International online sales of Indian brands across India in 2017 with an estimate for 2022, by category (in
billion U.S. dollars)
International online sales of Indian brands in India 2017-2022 by category
Apparel Jewelry Consumer durables
0.04
1.1
2.5
2
Value in billion U.S. dollars
1.5
0.02
0.4 1.5
1 1.1
0.5
0
2017 2022*
Note: India; 2017

Source(s): KPMG; ID 937028
17 Digital retail
Number of monthly online visitors on Zomato across India from 2013 to 2016 (in millions)*
Number of monthly online visitors on Zomato across India from 2013-2016
100
90
90
80
70
60
Visitors in millions
50
40
35
30
20
11
10
0
2013 2014 2016
Note: India; 2013 to 2016

Source(s): Deloitte; The Financial Express (India); ID 872419
18 Digital retail
PAID DIGITAL CONSUMPTION
E-commerce in India
Number of paid subscriptions on Matrimony.com in India from FY 2014 to FY 2018 (in millions)
Number of paid subscriptions on Matrimony.com in India FY 2014-2018
8
7.45
7.02
7 6.78
6.47
6 5.71
Number of subscriptions in millions
0
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018
Note: India; FY 2014 to FY 2018; India's financial year runs from April 1 to March 31. For example, FY 2017 started on April 1, 2016 and ended on March 31, 2017.
Source(s): Matrimony.com; ID 910144
20 Paid digital consumption
Online sales market for Indian travel providers from international travelers to India in 2017 with an
estimate for 2022, by category (in billion U.S. dollars)
Online sales market for travel brands in India 2017-2022 by category
2017 2022*
1.6
1.4
1.4
1.2
1
Value in billion U.S. dollars
0.8
0.69 0.7
0.6
0.47
0.4
0.2
0.2
0
Accommodation Online Travel Agents Airlines
Note: India; 2017

Source(s): KPMG; ID 936897
Frequency of digital music consumption among Indian consumers in 2018, by category*
Digital music consumption frequency among consumers in India 2018
50.0%
44.2%
45.0%
40.0%
35.0% 33.8%
Share of responses
30.0%
25.0%
20.0%
15.0%
14%
10.0%
6.8%
5.0%
1.2%
0.0%
Daily Weekly Monthly 2 or 3 times a year Never
Note: India; May 8 to May 18, 2018; 18 years and older; 500 Respondents
Source(s): Limelight Networks; ID 978471
Number of paid users in the online education market across India in 2016, by category (in
1,000s)
Online education paid users in India 2016 by category
600
499
500
467
400
Paid users in thousands
353
300
196
200
100
55
0
Reskilling and online certifications Primary and secondary supplemental Language and casual learning Test preparation Higher education
education
Note: India; 2016

Source(s): KPMG; India Brand Equity Foundation; ID 746603
Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion
Indian rupees)*
Investments for original content by OTT players India 2017
Investments in billion Indian rupees
0 5 10 15 20 25 30 35 40 45
Hotstar 40
Netflix 6
Amazon Prime video 5
Sony LIV 4
ErosNow 4
ALT Balaji 1.2
Note: India; 2017

Source(s): BCG; Ovum; ID 971880
Monthly share of Netflix across India as of October 2018, by installations
Monthly market share of Netflix in India 2018 by installations
7.0%
6.26%
6.03%
6.0%
5.26%
5.0%
Market share by installations
4.0% 3.74%
3.0%
1.83%
2.0%
1.0% 0.73%
0.53% 0.52% 0.52% 0.54%
0.0%
January February March April May June July August September October
Note: India; January to October 2018

Source(s): Business Standard; Website (KalaGato); ID 965938
SHOPPING BEHAVIOR
E-commerce in India
Share of spending
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Mobile and accessories 64%
Men's fashion 8%
Electronics and appliances 7%
FMCG 6%
Computers 5%
Women's fashion 5%
Furniture and home improvement 2%
Children's toys, games and footwear 1%
Travel accessories 1%
Automotive 1%
Books 0%
Note: India; 2018

Source(s): Kantar Millward Brown; IMRB; ID 912666
27 Shopping behavior
Leading reasons for millennials to shop online across India in 2018
Share of millennials
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Convenience of buying anywhere/anytime 63%
Access to products and brands not available offline 60%
Able to make frequent purchases 57%
Diverse and wide variety 56%
High discounts/lower prices 53%
Note: India; As of February 2018; Based on survey of millennials having access to internet
Source(s): Deloitte; ID 937535
Share of young consumers who shop online and at malls in India as of July 2018, by income level (in
Indian rupees per month)
Share of young consumers who shop online and at malls in India 2018 by income level
Online shopping Shopping at malls
90.0%
80.0% 77.78%
69.32%
70.0%
60.0%
52.8%
Share of respondents
50.0%
40.26%
40.0%
30.0% 27.82%
20.22%
20.0%
10.0%
0.0%
Monthly income below 20,000 Monthly income between 20-50,000 Monthly income above 50,000
Note: India; July 2018; 18 years and older; 5000 Respondents

Source(s): Livemint; YouGov; ID 963523
Online shoppers' most used devices in India 2016
Devices used by online shoppers in India 2016
60.0%
56%
50.0%
40.0%
29%
30.0%
20.0%
10%
10.0%
5%
0.0%
Other device Tablet Smartphone Desktop/laptop/notebook
Note: India; August to October 2016; 18+; 665 Respondents; Among online shoppers.
Source(s): PayPal; Ipsos; ID 748320
Share of online shoppers who purchased domestically and cross-border in India in 2016
Share of online shoppers who purchase domestically and cross-border India 2016
80.0%
75%
70.0%
60.0%
50.0%
40.0%
30.0%
22%
20.0%
10.0%
3%
0.0%
Shop cross border only Shop domestically and cross border Shop domestically only
Note: Asia, India; August to October 2016; 18+; 665 Respondents; Among online shoppers.
Source(s): PayPal; Ipsos; ID 748272
Distribution of mobile payments across India in FY 2017, by segment
Share of mobile payments in India - by segment 2017
60.0%
56%
50.0%
40%
40.0%
Share of mobile payments
30.0%
20.0%
10.0%
4%
0.0%
Mobile banking M-POS (mobile point of sale) Mobile wallet
Note: India; FY 2017 - April 2016 to March 2017

Source(s): RNCOS; ASSOCHAM; Reserve Bank of India; ID 731612
REFERENCES
E-commerce in India
India: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
Total retail e-commerce revenue in India 2017-2023
Source and methodology information Notes:

Source(s) Statista
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
Conducted by Statista purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
Survey period 2019 individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the eCommerce market can be found here
Region(s) n.a.
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date August 2019
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
34 References
Retail m-commerce sales in India from 2015 to 2020 (in billion U.S. dollars)
India: retail m-commerce sales 2015-2020

Source(s) eMarketer
*Forecast Converted at the exchange rate of 1 USD = 64.12 INR; excludes travel and event tickets. Includes products or
Conducted by eMarketer services ordered using the internet via any device, regardless of the method of payment or fulfillment.
Survey period 2015 to 2016
Region(s) India
Age group n.a.
Published by eMarketer
Publication date March 2017
Original source emarketer.com
Back to statistic
35 References
Average retail e-commerce revenue per user in India from 2017 to 2023 (in U.S. dollars)
Retail e-commerce ARPU in India 2017-2023

Source(s) Statista
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
Conducted by Statista purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
Survey period 2019 individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the eCommerce market can be found here
Region(s) n.a.
Age group n.a.
Published by Statista
Original source Digital Market Outlook
Back to statistic
36 References
Value of the e-commerce market in India in 2013 and 2016 (in trillion Indian rupees)
Market value of e-commerce in India 2013-2016

Source(s) Bain & Company; Euromonitor
Note: 1 Indian rupee is equal to 0.015 U.S. dollars and 0.013 euros (as at September 2017).
Conducted by Euromonitor
Survey period 2013 and 2016
Region(s) India
Age group n.a.
Published by Bain & Company
Original source bain.com
Back to statistic
37 References
Share of e-commerce retail market value across India in 2018, by segment
E-commerce retail market value share in India 2018, by segment

Source(s) India Brand Equity Foundation; eMarketer
n.a.
Conducted by eMarketer
Survey period 2018
Region(s) India
Age group n.a.
Published by India Brand Equity Foundation
Publication date July 2018
Original source E-commerce December 2018, page 9
Back to statistic
38 References
Electronic retail (e-tail) market size in India from 2015 to 2030 (in trillion Indian rupees)
Electronic retail e-tail market size in India 2015-2030

Source(s) PwC
*Forecast. Note: 1 Indian rupee is equal to 0.0157 U.S. dollars and 0.0127 euros (as at January 2018).
Conducted by PwC
Survey period 2015
Region(s) India
Age group n.a.
Published by PwC
Publication date September 2017
Original source The promise of Indian retail: from vision to execution, page 11
Back to statistic
39 References
Forecasted electronic retail (e-tail) market size of apparel and footwear in India from 2020 to 2030 (in
trillion Indian rupees)
Forecasted e-tail market size of apparel and footwear in India 2020-2030

Source(s) PwC
Note: 1 Indian rupee is equal to 0.0157 U.S. dollars and 0.0127 euros (as at January 2018).
Conducted by PwC
Survey period 2015
Region(s) India
Age group n.a.
Published by PwC
Back to statistic
40 References
Forecasted electronic retail (e-tail) market size of consumer electronics and appliances in India from 2020
to 2030 (in trillion Indian rupees)
Forecasted e-tail market size of electronics and appliances in India 2020-2030

Source(s) PwC
Note: 1 Indian rupee is equal to 0.0157 U.S. dollars and 0.0127 euros (as at January 2018).
Conducted by PwC
Survey period 2015
Region(s) India
Age group n.a.
Published by PwC
Back to statistic
41 References

Source(s) Kantar Millward Brown; IMRB
n.a.
Conducted by IMRB
Survey period 2018
Region(s) India
Age group n.a.
Published by Kantar Millward Brown
Original source Top 75 most valuable Indian brands 2018, page 33
Back to statistic
42 References
Share of first-time online buyers across India in 2016, by category purchased
Share of new online shoppers in India - by category 2016

Source(s) BCG; Facebook
n.a.
Conducted by BCG
Survey period 2016
Region(s) Asia, India
Number of respondents 18,000
Age group n.a.
Published by BCG; Facebook
Original source Fashion Forward 2020, page 9
Back to statistic
43 References
International online sales of Indian brands across India in 2017 with an estimate for 2022, by category (in
billion U.S. dollars)
International online sales of Indian brands in India 2017-2022 by category

Source(s) KPMG
*Estimated.
Conducted by KPMG
Survey period 2017
Region(s) India
Age group n.a.
Published by KPMG
Original source Indian brands going global, page 29
Back to statistic
44 References
Number of monthly online visitors on Zomato across India from 2013 to 2016 (in millions)*
Number of monthly online visitors on Zomato across India from 2013-2016

Source(s) Deloitte; The Financial Express (India)
*Data for the year 2015 is not available from the source.
Conducted by Deloitte; The Financial Express (India)
Survey period 2013 to 2016
Region(s) India
Age group n.a.
Published by Deloitte
Publication date January 2018
Original source India Food Report, page 15
Back to statistic
45 References
Number of paid subscriptions on Matrimony.com in India from FY 2014 to FY 2018 (in millions)
Number of paid subscriptions on Matrimony.com in India FY 2014-2018

Source(s) Matrimony.com
Matrimony.com Ltd is engaged in providing online matchmaking and marriage services through internet and mobile platforms in
Conducted by Matrimony.com India and internationally.
Survey period FY 2014 to FY 2018
Region(s) India
Age group n.a.
Special characteristics India's financial year runs from April 1 to March 31. For example, FY 2017 started on
April 1, 2016 and ended on March 31, 2017.
Published by Matrimony.com
Original source Inspiring History. Rousing Future. Annual Report 2017-18, page 16
Back to statistic
46 References
Online sales market for Indian travel providers from international travelers to India in 2017 with an
estimate for 2022, by category (in billion U.S. dollars)
Online sales market for travel brands in India 2017-2022 by category

Source(s) KPMG
*Estimated.
Conducted by KPMG
Survey period 2017
Region(s) India
Age group n.a.
Published by KPMG
Original source Indian brands going global, page 15
Back to statistic
47 References
Frequency of digital music consumption among Indian consumers in 2018, by category*
Digital music consumption frequency among consumers in India 2018

Source(s) Limelight Networks
Question as stated by the source: "How often do you download, stream, or access music online?"
Conducted by Limelight Networks
Survey period May 8 to May 18, 2018
Region(s) India
Number of respondents 500
Age group 18 years and older
Published by Limelight Networks
Publication date June 2018
Original source The state of digital lifestyles 2018, page 9
Back to statistic
48 References
Number of paid users in the online education market across India in 2016, by category (in
1,000s)
Online education paid users in India 2016 by category

Source(s) KPMG; India Brand Equity Foundation
n.a.
Conducted by KPMG; India Brand Equity Foundation
Survey period 2016
Region(s) India
Age group n.a.
Published by KPMG
Publication date May 2017
Original source Online Education in India: 2021, page 10
Back to statistic
49 References
Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion
Indian rupees)*
Investments for original content by OTT players India 2017

Source(s) BCG; Ovum
Note: One Indian rupee is equal to approximately 0,014 U.S. dollars and 0,012 euros (as of January 2019). *Estimates.
Conducted by Ovum; BCG
Survey period 2017
Region(s) India
Age group n.a.
Published by BCG
Publication date November 2018
Original source Entertainment goes online - A $5 billion opportunity, page 10
Back to statistic
50 References
Monthly share of Netflix across India as of October 2018, by installations
Monthly market share of Netflix in India 2018 by installations

Source(s) Business Standard; Website (KalaGato)
n.a.
Conducted by Website (KalaGato)
Survey period January to October 2018
Region(s) India
Age group n.a.
Published by Business Standard
Publication date November 2018
Original source business-standard.com
Back to statistic
51 References

Source(s) Kantar Millward Brown; IMRB
n.a.
Conducted by IMRB
Survey period 2018
Region(s) India
Age group n.a.
Published by Kantar Millward Brown
Original source Top 75 most valuable Indian brands 2018, page 33
Back to statistic
52 References

Source(s) Deloitte
Percentages would not add up to 100 as multiple options could be selected by customers.
Conducted by Deloitte
Survey period As of February 2018
Region(s) India
Age group n.a.
Special characteristics Based on survey of millennials having access to internet
Published by Deloitte
Publication date February 2018
Original source Trend-setting millennials, page 13
Back to statistic
53 References
Share of young consumers who shop online and at malls in India as of July 2018, by income level (in
Indian rupees per month)
Share of young consumers who shop online and at malls in India 2018 by income level

Source(s) Livemint; YouGov
Note: Youth here refer to respondents between the ages of 18 and 38. One Indian rupee is equal to approximately 0.014 U.S.
Conducted by YouGov dollars and 0.012 euros (as of January 2018).
Survey period July 2018
Region(s) India
Age group 18 years and older
Published by Livemint
Publication date October 2018
Original source livemint.com
Back to statistic
54 References
Online shoppers' most used devices in India 2016
Devices used by online shoppers in India 2016

Source(s) PayPal; Ipsos
The question was phrased by the source as follows: "Thinking only about the purchases you make on websites in other
Conducted by PayPal; Ipsos countries, what proportion of your purchases in the last 12 months do you think were made using each device?". Results are
among all consumers surveyed in each region, not weighted forpopulation size.
Survey period August to October 2016
Region(s) India
Age group 18+
Special characteristics Among online shoppers.
Published by PayPal
Original source PayPal Cross-Border Consumer Research 2016, page 8
Back to statistic
55 References
Share of online shoppers who purchased domestically and cross-border in India in 2016
Share of online shoppers who purchase domestically and cross-border India 2016

Source(s) PayPal; Ipsos
The question was phrased by the source as follows: "Thinking about shopping online, from which of the following country or
Conducted by PayPal; Ipsos geographies` websites have you purchased in the past 12 months?".
Survey period August to October 2016
Region(s) Asia, India
Age group 18+
Special characteristics Among online shoppers.
Published by PayPal
Original source PayPal Cross-Border Consumer Research 2016, page 6
Back to statistic
56 References
Distribution of mobile payments across India in FY 2017, by segment
Share of mobile payments in India - by segment 2017

Source(s) RNCOS; ASSOCHAM; Reserve Bank of India
The source defines mobile payments as money transfers for goods or services where a mobile phone is involved in initiation and
Conducted by RNCOS; Reserve Bank of India confirmation of payment. * Distribution is based on transaction value.
Survey period FY 2017 - April 2016 to March 2017
Region(s) India
Age group n.a.
Published by ASSOCHAM
Publication date December 2016
Original source M-Wallet: Scenario Post Demonetization, page 5
Back to statistic
57 References

Study - Id23773 - e Commerce in India Statista Dossier

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E-COMMERCE IN INDIA

Paid digital consumption

21 Online sales market for travel brands in India 2017-2022 by category

Note: India; 2015 to 2016

Note: India; 2013 and 2016

Home and furnishing 9%

Baby, beauty and personal care products 8%

Note: India; 2018

Note: India; 2015

Note: India; 2015

Note: India; 2015

Mobile and accessories 64%

Electronics and appliances 7%

Furniture and home improvement 2%

Children's toys, games and footwear 1%

Note: India; 2018

Apparel and footwear 28%

Mobile phones 20%

Railway and travel 18%

Mobile services 10%

Note: Asia, India; 2016; 18,000

Apparel Jewelry Consumer durables

Note: India; 2017

Note: India; 2013 to 2016

Note: India; 2017

Note: India; 2016

Amazon Prime video 5

ALT Balaji 1.2

Note: India; 2017

Note: India; January to October 2018

Mobile and accessories 64%

Electronics and appliances 7%

Furniture and home improvement 2%

Children's toys, games and footwear 1%

Note: India; 2018

Convenience of buying anywhere/anytime 63%

Access to products and brands not available offline 60%

Able to make frequent purchases 57%

Diverse and wide variety 56%

High discounts/lower prices 53%

Online shopping Shopping at malls

Note: India; July 2018; 18 years and older; 5000 Respondents

Note: India; FY 2017 - April 2016 to March 2017

Source and methodology information Notes:

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Publication date August 2019

Original source Digital Market Outlook

Website URL visit the website

Source and methodology information Notes:

Survey period 2015 to 2016

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Publication date March 2017

Original source emarketer.com

Website URL visit the website

Source and methodology information Notes:

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.