Strategies to Enter the Newspaper Business

English newspaper: Times of India, Indian Express, The Hindu. TOI is a leading English
newspaper in India. It has various magazines, books and journals apart from the daily
newspapers like, femina, filmfare, etc. it also publishes Economic times, Mumbai Mirror, etc.
The Hindu is another large newspaper company. Finance daily frontline, sport star are some of
the magazines that Hindu publishes.

The Indian Express is the also a main competitor in the newspaper business. It has various
supplementary like The Sunday Express, The Financial Express. And Screen, - Periodical
dealing with the film and entertainment industry.

Malayalam newspaper: The main 2 Malayalam newspapers are Malayala Manorama and
Mathrubhumi.
Mathrubhumi has Magazines about health, children, women, sports, travel, film - fashion Arogya
masika, bhalabumi, grihalakshmi and weekly – mathrubhumi azhchapathipu, thozhilvartha.
While Malayala Manorma has a more divrse product portfolio which includes On health,
children’s , automobile , career guidance , interior designing, travel magazine, vanitha,
kalikuduka, balarama, veed, magicpot ,tell me why
Calendar, Diaries, Books, Cd’s, Radio station – radio mango 91.9
- Television channel – manorama news, mazhavil manorama
- Matrimonial portal - M4 marry.com
- Real estate portal – hello address

Some of the strategies I think we can adopt while entering the newspaper sector:
 Advertising: Usually many newspapers don’t advertise extensively but doing so would be
a great way to place the product in the minds of the customers. We can focus on various
aspects like the authenticity and fearless journalism
 Free booklets for trial. Distribute free booklets as part of promotion of the newspaper.
 Widen the portfolio. Venture into areas like business line, lifestyle magazines, business
magazines, etc.
 Understanding and catering to the needs of consumers. The newspaper should do
extensive research to find what majority consumers want, it could be anything like sports,
entertainment or health, and accordingly must prioritize.
 Interesting/unique columns. The newspaper could have a one of it kind column which
alone can attract many readers.
 E-reading. Making an easy access and convenient app.