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(Architecture Ebook) Herzog & de Meuron - Fashion Shop, Toky PDF
(Architecture Ebook) Herzog & de Meuron - Fashion Shop, Toky PDF
(Architecture Ebook) Herzog & de Meuron - Fashion Shop, Toky PDF
1
York’s Broadway in 2000; three years on, The Prada tower draws back from
fashionistas and architecture pilgrims have a the edge of its site to create a small
public piazza.
new reference point on their global 2
compasses with the completion of the Detail of the rhomboidal grid with its
glass infill panels that envelops the
biggest Prada flagship store to date in Tokyo, building like a huge net or piece of
designed by Herzog & de Meuron. At a cost bubble wrap.
OMOTESANDO
SUBWAY STATION EXIT
ST.
SANDO
3-5
3-5
F ASHION STORE , Views of
Views of Tokyo
Tokyo are
are diffused
diffused through
through
the tubular
the tubular grid.
grid. Inside,
Inside, aa seamless
seamless
T OKYO , J APAN white landscape
white landscape isis articulated
articulated by
by the
the
ARCHITECT paraphernalia of
paraphernalia of display.
display.
H ERZOG & DE M EURON
office
shop
shop
shop
3
4 5
N
5 5 10 m
third floor
shop
shop
counter
storage
0 5 10 m
Though it might appear capricious, the height spaces are penetrated by the diagrid F ASHION STORE , T OKYO , J APAN
irregular geometry of the tower is in fact structure, bleached white like dinosaur ribs. ARCHITECT
dictated by Tokyo’s complex zoning and Changing rooms are enclosed by panels of H ERZOG & DE M EURON
planning laws that have shaped and eroded electropic glass that can turn opaque at the
the basic six-storey block. Herzog & de flick of a switch. Lights and monitors wiggle
6
Meuron’s early exploratory models provocatively on serpentine stalks adding a Inside the seamless white labyrinth.
resembled roughly carved pieces of ice, now whiff of Barbarella campness, compounded by 7
At night the crystalline lattice
evolved into a more streamlined and tautly the puzzling and slightly perverse presence of pulsates with light.
8
chamfered form. This is wrapped in a an array of white fur rugs. And everywhere Snorkel-like fittings add a camp,
rhomboidal grid, like a giant fishing net (or there are glimpses of the Tokyo streetscape futuristic air. The untreated timber
floor is a reprise of Tate Modern.
string vest), infilled with a mixture of flat, filtered and framed by the giant net. Though
concave and convex panels of glass. Most are Prada is undoubtedly technically
6 clear, some, where they enclose changing sophisticated, you wonder, slightly
rooms, are translucent. The convex panels heretically, if a mere boutique merits such a
billow out gently through the grid like concentrated application of resources and
bubbles or puckered flesh (enhancing the architectural imagination. But this is the
string vest analogy). Cunningly, there is no rarefied world of fashion, where normal
single focal shop window; rather the entire rules have never applied. PHOEBE CHOW
building is a huge display case, generating
faceted reflections and an array of changing, Architect
almost cinematic, views from both outside Herzog & de Meuron, Basel
Project team
and inside. At night, light pulsates through
Jacques Herzog, Pierre de Meuron, Stefan Marbach,
the crystalline lattice, tantalizingly exposing Reto Pedrocchi, Wolfgang Hardt, Hiroshi Kikuchi,
floors of merchandise. Yuko Himeno, Shinya Okuda, Daniel Pokora, Mathis Tinner,
Tied back to the vertical cores of the Luca Andrisani, Andreas Fries, Georg Schmid
Associate architect
building, the tubular steel grid forms part of Takenaka Corporation
the structure, so that facade and structure Structural engineers
are in effect a seamless entity. The grid acts Takenaka Corporation, WGG Schnetzer Puskas
Mechanical engineers
as stiffening element, bracing the structure Takenaka Corporation, Waldhauser Engineering
against seismic forces. Inside all is equally Facade consultant
seamless. A meandering labyrinth of cool Emmer Pfenninger
Lighting consultant
white space forms a suitably neutral canvas
Arup Lighting
for the carefully orchestrated display of Photographs
7 designer objects. At intervals, the double- Nacasa & Partners
0 5 10 m