CMYK
A2 Thursday, July 16, 2020
Support available for small businesses in the
GLOW region as they reopen amid pandemic
By Kori Sciandra
ksciandra@batavianews.com
As small businesses in the
GLOW region work towards
reopening after closing as part
of the state’s effort to slow the
spread of the COVID-19 virus,
many have had to make criti-
cal changes to the way they
conduct business.
Chambers of commerce
and economic development
agencies in Genesee, Livings-
ton, Orleans and Wyoming
counties are assisting as
businesses adjustment by
providing guidance and infor-
mational resources, financial
assistance, and pointing busi-
ness toward state and federal
programs.
“…The mandated state clo-
sures had the hardest impact
and were not in the control
of the businesses,” said Scott
Gardner, president and CEO
of the Wyoming County
Chamber of Commerce &
Tourism Promotion Agency.
“Yes, many have been able to
remain open, but it was not
without struggle.”
WYOMING COUNTY
There are a variety of re-
sources available in Wyoming
County for those businesses in
need of assistance during the
public health crisis.
“Early in the pandemic, we
created two new web pages
that were dedicated first to
the initial closures and then to
the restarting of our economy.
We first focused on all of the
regulatory issues and tried to
provide as many resources
as possible, from disaster
funds available, CDC guid-
ance, business and industry
guidance, and promotions to
help with cash strapped busi-
nesses,” said Gardner. “Then,
as we progressed further it
became necessary to start the
The DAILY News
Independentt LY
Retailer Mont JU
2020
C E L E B R AT E I N D E P E N D E N T R E TA I L
CELEBRATE INDEPENENT
RETAILER MONTH
THROUGHOUT JULY
A Special Supplement to:
THELCN.COM
Thursday, July 16th, 2020
across the country, many
July is time to celebrate independent retailers GLOW Region businesses
have continued to push on
when challenged with hard-
By BEN BEAGLE their communities, industries and own customer service than chain stores. ship.
ben@batavianews.com businesses. Banningan launched “In- n Community: Independent mer-
“Small businesses have
dependent Retail Week” in 2009 as a chants are more intimately involved adjusted as they always do,”
Each July, “Independent Retailer Gardner said. “They adapt to
week-long, city-wide shopping event in in their communities. Online retailers
Month” encourages consumers to shop overcome adversity.
local and celebrate independent retail- New York City, New Jersey, Philadelphia don’t even factor here.
and Chicago to advance the business n Knowledge: Independent mer- “Our small businesses have
ers, which helps to create more sustain- had to come up with a series
able communities. of more than 400 independent fashion chants can offer first-hand experience
retailers. In 2011, Bannigan and Shay and advice. of new policies that focus on
Independent retailers are those that three things: people, places,
by definition has built the business began discussion how to be inclusive n Experience: Local businesses pro-
of everyone that had some form of rec- vide more unique and intimate shop- and processes. New York
without help from an established brand has required every business
or franchise. There are an estimated 30.2 ognition for independent retailing. In ping experiences than cookie-cutter
to come up with a plan that
million small businesses in the United July 2011, “Independent Retailer Month chain stores.
focuses on these three areas
USA” debuted. Independent merchants also see op-
States, according to the U.S. Small Busi- and there are similarities in
The goal of Independent Retailer portunities in the evolution of the retail
ness Administration. what is required, there are also
Month is to highlight the critical role industry. Large store closures such as
Beyond commerce, these retailers differences that are unique to
small, local merchants play both social- Kmart, Sears, Macy’s and others have
provide employment and a sense of each business. Ultimately it is
ly and economically in their communi- left voids in neighborhood markets that
community. about protecting customers
ties and the national economy. many local merchants are seeking to fill.
“Independent Retailer Month” got its and employees, modifying
According to the organization’s web- An Academy of International Business
start in 2011. Tom Shay of Profits Plus the business environment to
site, if every family in the U.S. spent an survey found that 51% of respondents
and Kerry Bannigan of Nolcha Shows minimize exposure to disease
extra $10 a month at a locally owned, in- see those voids, both in market demand
had separately launched promotions agents, and developing new
dependent business instead of a nation- and physical storefronts, as opportuni-
to advance the success of independent ways of conducting the busi-
al chain, more than $9.3 billion would ties to expand their businesses.
retailers, came together in 2011 to cre- ness to accomplish the first
be directly returned to local economies. People are encouraged to shop inde-
ate the global campaign they dubbed two,” he said. “It has placed
Independent retailers cite four char- pendent retail year round. July is a time
Independent Retailer Month. Shay, in a new burden on our busi-
acteristics of their businesses they see as to celebrate the independent retailers
2003, had created “National Indepen- ness community, but they
an advantage over eCommerce: that help build our economy and com-
dent Retailer Week” to show retailers are adapting and rising to the
n Service: Independent retailers munity and recognize the importance of
challenge as best they can.”
how they could create celebrations for provide better and more personalized shopping independently.
For more information
about Wyoming County small
reopening process and that re- modify the current business July 31. meeting twice a week for well business assistance, visit
quired a different set of infor- operations. “The Wyoming County over a month now.” wycochamber.org or call (585)
mation directing businesses to n Provide a source of funds Chamber and Tourism has The Task Force is chaired 786-0307.
the available plans, recovery to assist in re-opening. been doing a wonderful job by Gardner, the Chamber
tools, recovery loan programs, n Provide payroll support, with their website gathering president.
and general information as it rent assistance, payment of and posting the most relevant “Our committee has been LIVINGSTON COUNTY
comes out.” utilities, replenish inventory, and recent information as we working on several items Livingston County also
As part of the reopening employee healthcare, and ac- moved through the phases. It related to the pandemic, launched a low-interest loan
process, the Wyoming County counts payable assistance. has become a one-stop-shop including coordinating PPE program to help small busi-
Business Center announced Borrowers are able to ap- for everything businesses donations and distribution ness owners who were forced
in May the launch of the Re- ply for assistance ranging need to know about federal for our businesses, providing to close due to public health
Start Wyoming Loan Program, from $1,000 to $10,000. The and state guidance and re- guidance and encouragement measures meant to slow the
which allows small businesses loan is offered at low interest sources,” said Jim Pierce, of developing safety plans, spread of the coronavirus.
in Wyoming County to apply with a zero percent interest executive director of the contacting state entities for The Local Business Recov-
for up to $200,000 in loan as- for 12 months, then the rate Wyoming County Industrial clarification regarding specific ery Fund will provide loans of
sistance. The loan is available increased to 2 percent until Development Agency. “In question not spelled out in the $2,000 to $10,000 to eligible
for businesses affected by the the end of the loan term. Ad- addition, the Chairman of the state’s guidance and recom- applicants to assist with re-
pandemic and those busi- ditionally, payment was de- Wyoming County Board of mendations,” Pierce said opening their business.
nesses who had to shut down. ferred for the first six months. Supervisors has appointed a While the affect from the “The COVID-19 crisis has
Use of the funds include: Business owners are allowed ‘Re-Start Wyoming Task Force pandemic undoubtedly left
n Providing funding to to apply for the loan through Committee’ that has been its mark on small businesses See GLOW A5
 CMYK

The DAILY News Thursday, July 16, 2020 A3

Independentt LY
CELEBRATE INDEPENENT
RETAILER MONTH
Retailer Mont 2020
JU

C E L E B R AT E I N D E P E N D E N T R E TA I L
THROUGHOUT JULY

Charred relaunches with tavern-style atmosphere

By Kori Sciandra
ksciandra@batavianews.com
MOUNT MORRIS – After
gaining ownership of Charred
American Bar + Grill, 36 Main
St., Craig Donnan, began
welcoming patrons into the
restaurant March 6 and was
soon forced to close his doors
March 16 due to coronavirus.
“I hoped for a much better
start than that,” joked Don-
nan.
The restaurant re-opened
its doors in May for take-out
only, with a skeleton crew.
“It’s tough to find people
who want to work right now.
Our biggest hurdle right now
is finding employees. I need
cooks, I need bartenders, I
need servers...,” said Don-
nan.
Although the restaurant
still needs staff they success-
fully entered Phase 3 of the
reopening process in New
York State and are currently
operating at 50 percent ca-
pacity for both indoor and
outdoor dining, with online
ordering available.
“It’s not as good as you
want it to be but we’re doing
okay. We do well on week-
ends and decided to just open
from 4 to 9 p.m. weekdays,”
said Donnan.
Charred American Bar +
Grill underwent a renovation
in February under its new
ownership. Donnan wanted
to focus more on a tavern
atmosphere, rather than its
former family-style setting.
Changes were made to the
in-house décor by adding
reclaimed barn wood table
tops, updated lighting, and
more.
Specials feature $1 tacos on
Tuesdays if you eat in; Ladies
night with drink specials on
Wednesdays; Thursday night
wing specials; and don’t miss
Charred American Bar + Grill, 36 Main St., Mount Morris, was renovated in February with the
addition of tables using reclaimed barn wood tops, updated lighting and more.
out on a delicious Fish Fry
on Fridays for $13.95, which
includes haddock served with
your choice of sides, such as
fries, veggies, rosemary fries,
tater tots, salad, cole slaw,
and more.
“We’re hoping to get things
rockin’ and rollin’ more. We
have happy hour from 4 to
6 p.m. everyday, which in-
cludes $3 off appetizers,” said
Donnan. “We’re hoping to
get some bands in here even-
tually. We aren’t too big of a
space, so maybe some duets.”
“We are in compliance
with all COVID regulations.
We have everything in place
to protect both you and us,”
he said.
Charred American Bar +
Grill provides a comfortable,
tavern-style atmosphere,
Charred american Bar + Grill photograph via facebook
The Charred logo.
during which your family can
enjoy dining on a full, sizable
menu, as well as try one or
more of the 12 beers on tap.
For more information
about Charred American
Bar + Grill, visit the website
at charredbar.com or check
them out on Facebook for
daily updates and specials.
For additional information
Charred american bar + Grill
Photograph
Stop in for a Friday Fish Fry at
Charred American Bar + Grill.
or to inquire about employ-
ment, call (585) 658-1083 or
email info@charredbar.com.
Charred American Bar + Grill is proud to
announce that we are back in business!
Local dining spots
foster community
Metro Creative
Dining out is a great way to
celebrate life’s milestones or
reconnect with friends and
loved ones. Research firm
NPD Group found that, by
the end of 2015, restaurant
visits by consumers increased
by 700 million compared to
just five years prior.
Too often diners are not
aware of the vast array of
tasty, well-priced and arti-
sanal foods awaiting them
just down the street.
But dining out at local
eateries can be beneficial in
various ways.
n High-quality food: Ma-
ny local establishments have
complete control over their
suppliers and menus. As a
result, they can be picky with
regard to the vendors they
use and the produce, meats,
dairy, and other ingredients
that they select. Many small,
independently owned res-
taurants team up with local
organic farmers and distribu-
tors to supply a farm-to-table
experience that many diners
now enjoy.
n Freedom of experi-
mentation: Although chain
restaurants may have to meet
approval from administra-
tive boards and marketing
departments before they
can introduce new fare,
independently owned res-
taurants can let their diners
decide which foods remain
on the menu and even adapt
We are open at 50% capacity with seating
both inside and outside
Online ordering is also still available
Simply place your order online and
we’ll have it ready for you for pick-up!
to community trends. Local
restaurants may take pride in
serving cultural or regional
foods.
n Ability to customize:
Independently owned
restaurants may be more
amenable to adapting recipes
or making substitutions to
meet diners’ requests. Skilled
local chefs can think on the
fly and modify recipes, which
may not always be possible in
chain establishments.
n Crowd control: Local
restaurants tend to be smaller
and more intimate than
many chain restaurants. This
can translate into a calm din-
ing experience. When crowds
are small, the noise level
inside the restaurant may be
muted and service may be
fast because there aren’t as
many tables to serve.
(During the COVID-19
pandemic, restaurants that
have reopened to in-person
dining must adhere to restric-
tions that include limiting
capacity.)
n Familiar faces: Some
diners enjoy being a “regular”
at their favorite local restau-
rants. Local dining spots also
become gathering locations
for residents in the know,
instead of passing-through
tourists or commuters.
Those who want unique
dining experiences can give
local, independently owned
establishments a try.

DAILY SPECIALS:
Taco Tuesday $1 Tacos – eat in only
Wednesday Ladies Night (6-9pm)
$3 Cosmo, $3 House Wine, $4 Margarita,
$4 Long Island
36 Main St., Mt. Morris Thursday Wing Night 10 for $8.95
585.658.1083 Friday Haddock Fish Fry
www.charredbar.com

HAPPY HOUR EVERY NIGHT 4-6 PM

$1 off Cans & Bottles of Beer, House Wines & Well Liquor • $3 off Most Appetizers

We are following and enforcing all Phase 3 Covid safety precautions. Customers
need to follow all social distancing rules: 6 feet spacing • Need to wear face masks when
entering and away from your table, but can take them off when eating and drinking

Come on down for some good food and drink in these trying times!
 CMYK

A4 Thursday, July 16, 2020 The DAILY News

Independentt LY
CELEBRATE INDEPENENT
RETAILER MONTH
Retailer Mont 2020
JU

C E L E B R AT E I N D E P E N D E N T R E TA I L
THROUGHOUT JULY

Cruise Planners owner encourages

travelers to begin booking for 2021
By Kori Sciandra
ksciandra@lbatavianews.com
AVON – Among the biggest
business segments affected
wills carpet one floor & home
by the COVID-19 pandemic
The showroom at Wills Carpet One Floor & Home remains open
was – and remains to be – the
for patrons to stop in and shop.
travel industry. Not only
have restrictions been imple-
mented affecting national
and international travel, but
there is also the added fear
Wolcott to retire
from Wills Carpet
many people may have about
traveling during the public
health crisis.
Dody Paul, CTA, MCC By Kori Sciandra home décor, Wills Carpet
Land & Cruise Specialist for ksciandra@batavianews.com One Floor & Home, offers
Cruise Planners, 5624 East
BATAVIA – Many small free in-home estimates with
Avon Lima Rd., said she has no commitment necessary.
businesses have experienced
suffered a substantial finan- While independently
a great deal of revenue loss
cial loss thus far from the Cruise Planners owner Dody Paul is optimistic about the future of traveling.
owned, Wills Carpet One
throughout the last few
afect of COVID-19 mandates Floor & Home is part of a
hotels will fill up fast. months due to the COVID-19
on the industry. larger buying group, Carpet
public health crisis; how-
But Paul remains optimis- Cruise Planners, an inde- One, which specializes in
ever, for others, business has

‘
tic about the future of travel- pendently owned and oper- negotiated carpet prices
When you’re been favorable.
ing, both near and far. ated home-based franchise, “For us, and the business allowing Wills Carpet One
“People are calling again looking, it’s best to is part of the American Ex- we’re in, people have been Floor & Home to offer four
and we’re trying to stay press Travel Representative home more and have wanted sales per year.
positive. We’re encouraging book as far in network and the nation’s improvements done to their “Certain carpets are on
people to rebook their trip advance as largest home-based travel homes,” said Will’s Carpet sale now and there will be

with us. Whether it’s to the
Caribbean or Europe, we are
encouraging people to book
their trip for 2021 now,” said
Paul.
While future mandates are
still unpredictable – most
recently the European Union
implemented a ban on
United States travel because
the COVID numbers in the
United States remain so high
– Paul noted that most cruise
lines and tourist destinations
offered vouchers for future
travel to people whose trips
were interrupted by the pan-
demic.
Working in the travel
industry since 1989, Paul is
well-versed in providing the
best quality product for her
clients.
“My clients want different
things and I work with a wide
variety of people, but mostly
they all want a quality expe-
rience. I make a point to offer
good customer service and I
go above and beyond,” said
Paul. “I treat my clients like I
want to be treated.”
In addition to booking a
Dody Paul
trip from start to finish, Paul
is qualified to sell travel in-
surance.
“Right now, travel insur-
ance is really important,” she
said. “While some insuranc-
es offered refunds during the
pandemic and some did not,
the nice part about some of
the insurances is that if they
weren’t getting a refund,
they’re still allowing travel-
ers to use the insurance for
a different trip for up to 770
days from the date of pur-
chase. This way, they would
still get the chance to use the
insurance and wouldn’t have
to repurchase it.”
Paul can assist travelers
in obtaining passports, visas
for foreign trips, and more.
When booking a trip, it’s
’
possible.
Dody Paul
Cruise Planners
important to keep in mind
your time frame, Paul said.
“When you’re looking, it’s
best to book as far in advance
as possible, especially if
you’re restricted to school
holidays,” she said.
“When this is all over,
people are going to want
to travel,” she said. “I un-
derstand why people don’t
want to right now. There are
places I can sell right now,
including major chains and
resorts.”
Paul noted many hotels
will only be operating at less
than 50 percent capacity, so
agent franchise company in One Floor & Home co-owner another carpet sale coming
the industry. Tim Tyler. “It’s been benefi- up in the fall. It’ll be a dif-
With access to major tour cial.” ferent line of carpets during
operations, major hotel Wills Carpet One Floor that sale. The sale typically
chains, and as an American & Home, 651 East Main St., offers 10 percent off car-
Express Travel Representa- is a full-service store offer- pets,” said Tim. “There is
ing sale and installations of something called Extreme
tive, Paul can help minimize
flooring, including hard- Value that we offer as well.
the stress that accompanies
wood, luxury vinyl, sheet This is carpeting that is of-
planning a family vacation or
a quick getaway. vinyl, carpet, ceramic tile, fered at a very low price
window shades, area rugs,
Paul has an associate’s
degree in travel and tour- and more. Specializing in See WILLS A5
ism. She became a Cruise
Planners franchise owner in
May 2014. In 2018, she was
designated as a Cruise Lines
International Association
master cruise counsellor
after recently completing the
organization’s certification
requirements.
For more informa-
tion, contact Paul at (585)
226-6558, email dlpaul@
cruiseplanners.com, or visit
travelmorecp.com .

Independentt
Retailer Mont
C E L E B R AT E I N D E P E N D E N T R E TA I L
GLOW
From A2
had a devastating impact on
small businesses, which are
the backbone of our Livingston
County community,” said Bill
Bacon, the county’s economic
development director. “Our
goal with the recovery fund is
to help our small businesses
sustain their operations during
this challenging time and offer
assistance as they prepare to
reopen their doors.”
Loan recipients must re-
open their businesses within
30 days once government
orders have been lifted. Loans
come with a 48-month repay-
ment term and a 1-percent
interest rate. No payments will
be due for six months.
In order to be eligible for a
loan, applicants must:
n Be a for-profit business
located in Livingston County.
n Document injury to busi-
ness as a result of coronavirus
pandemic.
n Have acceptable per-
sonal credit history and credit
scores prior to New York’s state
of emergency declaration.
n Be current with all prop-
erty taxes, sales taxes, and state
and federal income taxes
Loan funds can be used
for the modification of an
existing business to adapt to
governmental orders impos-
ing restrictions on business
operations and for business-
expenses like employee payroll
and benefits, rent and utilities.
Applications are being
reviewed in order received
and will be accepted until the
date that all program funds are
committed or July 31.
For more information on
the program and to review the
application packet, go online
to GrowLivCo.com or call (585)
243-7124.
Additional reopening re-
sources, including information
on government guidelines
and downloadable signage,
have also been compiled at
GrowLivCo.com.
LY
2020
JU
ORLEANS COUNTY
Orleans County Chamber of
Commerce Executive Director
Darlene Hartway has been net-
working with business owners
and directing them to the best
places to fulfill their needs. It
may be helping owners solve
a specific problem by contact
the Small Business Adminis-
tration or helping them with
questions about disaster loans
or the federal Paycheck Protec-
tion Program.
The Chamber also has a
business mentor, Dorothy
Daniels, available through
SCORE, a national network
of volunteer, expert business
mentors.
“We’re getting a lot of calls,
but we’re helping to sort things
out,” Hartway said.
Hartway has acted as a
sounding board for small busi-
ness in Orleans County, pro-
viding an empathetic ear along
with needed resources.
“We’re starting to have a lot
of problems,” Hartway said
of the small business com-
munity. “Small businesses are
very strong. They often have an
entrepreneurial spirit as busi-
ness owners. They have a di-
rect tie to the community and,
in the beginning, they were all
willing to make great sacrifices
without complaining.”
Those sacrifices have turned
into challenges.
“They did their due dili-
gence,” she said of business
owners. “But now that we’re
reopening, there was quite
a bit of confusion with the
reopening process and I think
there was an assumption that
we could get back to some
normalcy.”
Jim Whipple, CEO of the
Orleans County Industrial De-
velopment Agency, acknowl-
edged the struggles.
Business owners, he said,
“adjusted the best they can.
They are ready to be open. It’s
been a struggle for them.”
To help, Whipple noted as-
sistance from both state and
federal resources, particularly
NY Forward, the state’s plan to
get New Yorkers back to work
without triggering renewed
spread of the COVID-19 virus.
CMYK
The DAILY News
GENESEE COUNTY
The Genesee County Cham-
ber of Commerce has been
available to offer guidance,
sources for needed materials
such as protective equipment
and cleaning solutions, and
directing its members to finan-
cial resources.
“Most people are trying to
do the right thing,” Chamber
President Tom Turnbull said of
small businesses in his county.
“They’re trying to follow the
guidelines put in place by the
CDC and state.”
The Chamber is available
to offer guidance for business
owners.
“We are here to point them
in the right direction,” he said.
“The Small Business Adminis-
tration is available to assist. We
have a good relationship with
them in Buffalo. As well as the
Small Business Development
Center in Brockport. There is
counseling available as well.”
The SBDC, an accredited
technology program, serves
Genesee, Livingston, Monroe,
Ontario and Wayne counties
by helping business owners
navigate their way to success.
Further information can be
found at nyssbdc.org.
Turnbull also noted that
the NY Forward website is
information and a good tool to
use for gathering information
throughout the pandemic. The
site may be reached at forward.
ny.gov.
“Additionally, there is still
financing available for those
who need it,” he said.
The Payroll Protection Pro-
gram forgiveness period was
recently extended to 24 weeks.
“I know there are people
out there who haven’t gotten
any assistance,” Turnbull said,
“and it’s still available if they
want it.”
Livingston County News staff
writer Matt Leader contributed to
this report.
Thursday, July 16, 2020 A5
CELEBRATE INDEPENENT
RETAILER MONTH
THROUGHOUT JULY
By the numbers:
Detailing importance
of independent retail
Organizers of Independent
Retailer Month note these
key statistics to show the
importance of indie retail in
the community:
A dollar spent at an indepen-
dent retailer is usually spent
Kim Wolcott Tim Tyler
six to 15 times in the com-
munity before heading out of
town. Just $1 can create $5
to $14 of value in the imme-
diate area. — South Dakota
Rural Enterprise Inc
Wills back,” said Tim.
Tim’s son, Brian Tyler,
who has been with the
Each $100 spent at local From A4 company for 22 years and
independents generated $45 been installing for 18 years,
of secondary local spending, as a result of Carpet One
compared to $14 for a big-
will be taking over partial
negotiating with the mills.” ownership with Tim, in place
box chain.
— The Institute for Local Wills Carpet One Floor & of Kim.
Self-Reliance More allows patrons to pay “Kim is the best partner a
Since 1990, big businesses over time with zero interest guy could ask for,” said Tim.
financing for 18 months.
eliminated 4 million jobs, While Kim will no longer
while small businesses Contact the store, or stop in,
operate as a partial owner,
added 8 million jobs. — Small for more information.
Business Administration he will still come into the
A change is coming to the
store from time-to-time
For every $10 million spent long-time home improve-
on Amazon it creates 14 ment retailer, which has and if customers prefer to
jobs vs 57 jobs when $10 been serving customers as a work with Kim, specifically,
million is spend at indepen- pertaining to a consulta-
family-owned, independent
dents. — The Institute for Local tion or estimate, he will still
Self Reliance retailer for more than 100
years. After 46 years, Kim be available for customers
A study in New Orleans found
Wolcott, co-owner of Wills upon request.
that if residents and visitors
were to shift 10 percent of Carpet One Floor & Home, For more information
their spending from chains is heading into partial retire- about Wills Carpet One Floor
to local businesses, it would ment. & More, visit www.willscar-
generate an additional $235 “He’s of retirement age petonebatavia.com or call,
million a year in local eco-
nomic activity, creating many
and it’s just time to pull (585) 343-7830.
new opportunities and jobs.
— Civic Economics
57.2 percent of small firm
workers scored in the high-
est commitment/employee
loyalty category, compared
to 40.5 percent of large firm
workers. — Local Economy
Local business generates 70
percent more local economic
activity per square foot than
big box retailers. — Anderson-
ville Study of Retail Economics
Only 6 cents of a dollar spent
at a big box retailer stays in
the area. — Indiana Main Street
Program
If every family in the U.S.
spent an extra $10 a month
at a locally owned, indepen-
dent business instead of a
national chain, over $9.3
billion would be directly
returned to our economy.
— CustomMade Infographic.