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Monday, May 26, 2008

Selling Yourself
Here is an interesting advice I have received from my lecturer few months back
when I was still an undergraduate. Initially he was giving everyone briefing
regarding a particular engineering subject but end up giving advice.

He told everyone about the advice that his friend intended him to deliver to his
students. Apparently, his friends are now very successful people whom monthly
salary is equivalent to his pay in a year. However, their success didn't come
from good academical result but rather it is ability to sell themselves to their
respective superiors. Well, I don't intend to make it sounded like prostituting
oneselves but I can't help it since my vocabulary is kinda limited at the
moment. Another way to explain this so called term of selling oneselves is
merely being able to present yourself to your superiors.

But in life, everyone is required to sell themselves in one way or another. By

selling oneself enable them to achieve better result than others. But why are
they successful just by merely selling themselves? What is the reason behind all
this? Is it any different from selling ones' soul? The answer to all these is for you
to decide.

Here is a comic strip about a person trying to sell his book even he
is in a courtroom. [Image courtesy of Cartoon Stock]
After that, my lecturer explains that by being able to sell yourself better than
others means that you are being more obvious which is important. For
example, two people are given the same task and both produce the same
result. However, one of them is able to sell him/herself better than the other
will create an impression to their superiors that they are being obvious while
performing their respective tasks. Even though both yields the same results,
but such minuscule things such as your personal opinion and your willingness to
shows dedication are the determining point on who gets the promotion and
salary increment.

Therefore, during a presentation if a person is able to convince and deliver,

hence he is being perceived as a good seller. But the real fact is that the person
who can't present as well isn't necessarily incompetent compared to the person
who is able to do a better presentation. It is just that he/she isn't capable of
delivering and convincing which project the impression to their superiors.

Donald Trump, a perfect example of highly successful seller who always found the opportunity to sell
himself. [Image courtesy of Sydney Morning Herald]
--------------------------------------------------------------------------
Words of wisdom for this session:
Get ready to sell yourself to success.
P O ST ED B Y TW.F L EE AT 1 :0 6 A M
L A B ELS : DO N AL D , S EL F , S ELL IN G , TR U MP
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accept the fact that some people will still say no”

Brinton’s famous quote is still used in speeches across the nation:

“You’ve got to look them in the eye and make them feel guilty for not
buying.”

accept the fact that some people will still say no”

Brinton’s famous quote is still used in speeches across the nation:

“You’ve got to look them in the eye and make them feel guilty for not
buying.”

Your continued donations keep Wikipedia running!

 Elizabeth Brinton
From Wikipedia, the free encyclopedia

Jump to: navigation, search

Elizabeth Brinton (born 1971), sometimes referred to as the "Cookie Queen," holds the
record for selling the most Girl Scout cookies (more than 100,000 boxes in her time as a
girl scout). The Gold Award-winning Scout was born in Fairfax, Virginia to parents
Fullerton Brinton (descendent of George Brinton McClelland ) and mother Noel
Chambers Brinton (cousin to Cisco CEO, John Chambers). Elizabeth joined her local
Brownie troop in 1978 and first established her hold as a record cookie seller when she
won a local Washington, D.C. contest by selling 11,200 boxes of Girl Scout cookies in
1985. She went on to sell a record 18,000 boxes in one season and more than 100,000
boxes in her time as a Girl Scout. More than twenty years later, her record still has not
been broken.

Contents
[hide]

• 1 Biography
o 1.1 Cookie Years
o 1.2 Later Years
• 2 Sales Secrets

• 3 External links

[edit] Biography
[edit] Cookie Years

Elizabeth’s cookie career began at age six when she knocked on her first door,
order sheet in hand. When the neighbor said, “No thank you, dear. I’ve already Elizabeth
ordered some,” Elizabeth chirped back, “Why don’t you eat some of mine Brinton
while you wait for your other order?” The 250 boxes she sold that year started with
her on the road to a sales career that would end with 100,000 boxes sold and Ronald
the nick name "Cookie Queen." Reagan
& Frank
A year later, she abandoned the door-to-door technique and began peddling the Wolf
cookies where the crowds were: at Washington, D.C. area Metro train stations.
It is this “booth” method that enabled her to sell the record 11,200 boxes and
win a Tandy Radio Shack home computer in her local Girl Scout cookie sales
competition. Winning the contest with such high numbers started a mass media
frenzy and news outlets across the country picked up the story. Elizabeth was
invited on CBS Morning News with Phyllis George in 1985, where she was
first dubbed “Cookie Queen”. She was parodied on Saturday Night Live and a
comic strip from Funky Winkerbean was penned about her. She continued to
make news media appearances pushing for the opportunity to sell cookies to
President Ronald Reagan.

After much hype and pressure from her state representatives Congressman
Frank Wolf (R-VA-10th District) and Senator John Warner (R- VA), Elizabeth
received an invitation to the Oval Office to sell President Reagan the first box
of Girl Scout Cookies that season. The sale made headlines and opened a storm
of controversy as Girl Scouts across the nation complained because she had
sold one day early. She made the “Capitol Offences” issue of Regardie’s
magazine. Elizabeth sent a quick rebuttal to the magazine pointing out that she
had received permission from the Girl Scout organization to sell one day early
to the President.

That same year, Elizabeth went on to sell cookies to Vice President George
Bush, Treasury Secretary James Baker, and Supreme Court Justice Sandra Day
O’Connor, among other notables. Her Cookie Queen status garnered her
invitations as a keynote speaker at sales conventions around the country,
requests for interviews from media around the world, and awards from the
Fairfax County Board of Supervisors, the Virginia State Legislature, and both
houses of Congress, all declaring her Cookie Queen and record Girl Scout
cookie seller.

Cookie Queen became such a popular name that the U.S. Post office would
routinely deliver mail addressed only Cookie Queen to Elizabeth’s home in
Falls Church, Virginia. Her place in trivia history was cemented when she
became a question on “Jeopardy!” and in Trivial Pursuit.

[edit] Later Years

After graduating St. Agnes School in Alexandria, Virginia in 1990, Elizabeth enrolled in
the University of Pennsylvania. There she earned a BA in American History. After Penn,
Elizabeth went on to work in Public Relations and Communication for environmental
organizations in the Washington, DC area. Twenty years later, the Cookie Queen is still
remembered and still receives requests for interviews about her high selling record and
her time in the news media spotlight.

During U.S. Chief Justice John Robert's confirmation period the

Washington Post released transcripts of his private journal, including his
comments on Brinton. In a memo to Fielding dated May 7, 1985, Roberts
addressed the ethics of allowing a Falls Church Girl Scout to meet the
president in the midst of the annual cookie drive. "Elizabeth . . . has sold
 some 10,000 boxes and would like to sell one to the President. The little
huckster thinks the President would like the Samoas," he wrote, before
concluding that he had no objection to deviating in this case from the
White House's practice of avoiding "an implied endorsement" by the
president.

Now living in Munich, Germany, Brinton continues to work in communications and

public relations.

[edit] Sales Secrets

It wasn’t just hard work that enabled Elizabeth to sell so many cookies – although she
would often work a 40 hr. week during the one month cookie season. It was the
innovative method of selling that Elizabeth made popular. She left the time honored
practice of knocking door-to-door and originated the “booth” method of selling, which
Girl Scouts all over the country have adopted. In addition, Elizabeth was a believer in the
hard sell. She could be heard “hawking” her wares at Metro stops, shopping malls, and
any place where people gathered.

“I push a lot,” she is quoted by the Washington Post as saying, “Sometimes they would
try to sneak past you, and you look them in the eye and make them feel guilty. After all,
the cookies taste good, and it for a good cause.”

One local businessman attending one of thirteen-year-old Elizabeth’s sales speeches

voiced a common skepticism to local newspaper, the Virginia Pilot. “At first my sales
people were wondering what a poster-girl type Girl Scout could tell me about my job.
Eight minutes later they changed their mind.”

Elizabeth often spoke about how the keys to selling so many Girl Scout cookies could be
applied to any sale. Her speech at Sandler Foods and Haynes Furniture sales convention
in Virginia Beach 1985 was quoted in the Virginia Pilot Business Section on November 3,
1985:

“For many years, I have sold a lot of Girl Scout cookies. I believe that my
success can be attributed to the five basic traits of the professional seller:
Number one, set high goals Number two, sell yourself and your products
Number three, know your product well and believe that your product is
best. Number four, know your territory and customers And five, accept the
fact that some people will still say no”

Brinton’s famous quote is still used in speeches across the nation:

“You’ve got to look them in the eye and make them feel guilty for not
buying.”
[edit] External links
Los Angeles Times Birth of a Salesman: The Girl Scouts' Cookie Queen

Miami Herald The Cookie Queen Speaks: When 16-year-old Elizabeth Brinton Talks
About Selling, Even Grown-Ups Listen

Washington Post Scout Cookie Queen Does Slow Burn over Title Confusion

Washington Post Scouts' Top Cookie Salesgirl Off To a Fast Start -- at White House

The Daily Pennsylvania Amid Piles, a Few Applications Stand Out; University
Admissions Officers Love to Talk about the "Cookie Queen."

Washington Post Girl Scouts Make a Cookie Fortune in Washington

Retrieved from "http://en.wikipedia.org/wiki/Elizabeth_Brinton"

Categories: 1971 births | Girl Scouts of the USA

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