Retail Management

One of the largest retail stores in the J&K is the Royal Bazaar. People visit this store and buy the
essentials required as their prices really better than the rest in J&K.
1) Royal Bazaar, Baghi Ali Mardaan.

This the main retail store of Royal Bazaar in J&K.

Location Approach:
Located in the east of Srinagar, this covers the retail access to the households in the
east of Srinagar.
Rationale & possible reasons of the location choice:
When it was built, there were no retail stores in the same area which sold items at a
discounted price. Introduction of this store brought in interests among the people
living in the same region.
Catchment area served:
It covers a radius of 4 kilo meters.
 2) Hazratbal

Location Approach:
Located in the east of Srinagar, this covers the retail access to the households in the
east of Srinagar.
Rationale & possible reasons of the location choice:
It was built outside the university of Kashmir which is a fairly populated area and
other than this reason the perfect reason to build this area was as the previous
stores radius ended and were unable to serve the rest, this store gave a new
checkpoint for the Royal Bazaar to expand further.
Catchment area served:
It covers a radius of 7 kilo meters.
 3) Bemina

Location Approach:
Located in the north-east region of Srinagar, this covers the retail access to the
households in the east of Srinagar.
Rationale & possible reasons of the location choice:
It was built outside the Bemina Degree College which is a fairly populated area
and other than this reason the perfect reason to build this area was to serve the
students and army officials living in the area. This store receives a huge number of
students as they live next to the degree colleges where students prefer shopping
here with their limited budget.
Catchment area served:
It covers a radius of 9 kilo meters
 4) Rawalpora

Location Approach:
Located in the south-west of Srinagar, this covers the retail access to the
households in the south-west of Srinagar.
Rationale & possible reasons of the location choice:
This is one among the posh areas in Srinagar, it was built to serve the elites as this
has an easy access to their daily bulk needs for their lifestyle.
Catchment area served:
It covers a radius of 1 kilo meters
 5) Khaniyar

Location Approach:
Located in the west of Srinagar, this covers the retail access to the households in
the west of Srinagar.
Rationale & possible reasons of the location choice:
This becomes the hub for many hotels and restaurants to purchase from this store
as it is the nearest and best solution for their bulk shopping access. It is a hub to
many restaurants and hotels in the region and also the households.
Catchment area served:
It covers a radius of 6 kilo meters
 6) Regal Chowk

Location Approach:
Located in the center of Srinagar, this covers the retail access to the households
and businesses in the center of Srinagar.
Rationale & possible reasons of the location choice:
Built in the center of the city, this is one of the most known places in Srinagar.
Daily businessmen, families and households use this area to shop for their
requirements. One of the biggest, busiest and posh areas in J&K
Catchment area served:
It covers a radius of 2 kilo meters:
 7) Baghat

Location Approach:
Located in the south of Srinagar, this covers the retail access to the households in
the south of Srinagar.
Rationale & possible reasons of the location choice:
It was built to serve the various sikh, hindu families which is a fairly populated
area and other than this reason the perfect reason to build this area was as this area
didn’t see any development, this store gave a new checkpoint for the Royal Bazaar
to expand further.
Catchment area served:
It covers a radius of 3 kilo meters
 8) Jammu

Location Approach:
Located in Jammu, this covers the retail access to the households in Jammu.
Rationale & possible reasons of the location choice:
Jammu being one among the business hubs in J&K, it was an opportunity to build
a store in this area not just to serve the households but also to serve the business
working there.
Catchment area served:
It covers only the Jammu City.
 9) Kargil

Location Approach:
Located in the north of J&K, this covers the retail access to the households in the
north of J&K.
Rationale & possible reasons of the location choice:
It was built in the north of J&K solely meant to serve the region of Kargil only.
Kargil did not have retail stores and was a problem for the rest of the population
there as they had to travel hours to reach any retail store.
Catchment area served:
It covers only Kargil, 1-2 kilometers.
 10) Ladakh

Location Approach:
Located in the north of J&K, this covers the retail access to the households in the
north of J&K.
Rationale & possible reasons of the location choice:
It was built to serve the north of J&K and specifically the region of Ladakh.
Ladakh did not have any proper retail stores and this was among the pioneers there
to make the retail life of shopping as a stepping stone there. It is also the center of
attraction for tourists as well as they can find warm clothes in this retail store as
well.
Catchment area served:
It covers a radius Ladkah, 3-4 kilometers.
 11) Udhampur

Location Approach:
Located in the south of J&K, this covers the retail access to the households in the
city of Udhampur.
Rationale & possible reasons of the location choice:
Built to provide access to households in the city of Udhampur which is a very less
populated city, the store is often found to be occupied with customers wanting to
stock up in advance for the winters
Catchment area served:
It covers a radius of Udhampur, 2-3kms approx.