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    23 views1 page

    Advtg Principles - 4 Planning and Buying PDF

    Uploaded by

    GB

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    COURSE

    REQUIREMENT

    ADVERTISING MEDIA: PLANNING & BUYING




    INSTRUCTIONS: Choose two (2) questions. Provide complete, clear and concise answers.


    Chapter 8: Media Planning & Buying
    (1) Explain how media planning fits into the advertising process.
    (2) Outline how media planners set media objectives.
    (3) Describe how media planners develop media strategies.
    (4) Explain the function and special skills of media buyers.
    (5) Summarize the process of staging a media plan.

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