COURSE

REQUIREMENT

ADVERTISING MEDIA: PRINT, TV, RADIO, ONLINE/INTERACTIVE

INSTRUCTIONS: Choose one (1) question under each chapter. Provide complete, clear and
concise answers.


Chapter 9: Print Media
(1) Describe the newspaper medium and identify its strengths and weaknesses.
(2) Identify the key factor that advertisers should know to make effective decisions about
the magazine medium
(3) Explain what out-of-home media are and discuss factors that advertisers should
consider for making out-of-hom media decisions.
(4) Describe directories and analyze the factors that advertisers use to make decisions
about this medium.
(5) Discuss the factors that contribute to an effective print media strategy.

Chapter 10: Broadcast & Interactive Online Media
(1) Discuss television structure and advertising ,the TV audience,and the advantages and
disadvantages of television advertising.
(2) Describe radio structure and advertising,its audiences,and the advantages and
disadvantages of radio advertising.
(3) Discuss interactive media,its structure,its audience,and the advantages and
disadvantages of interactive advertising.