Writing 3 6 PDF

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Business Communication for

Career Readiness
High Impact Business Writing
Module 3

with Sue Robins, M.S.


Lesson 6: Business Case
Learning Objectives

• Understand the process of developing a


business case
• Know the components of the business case
document
Development
• Clarify the problem or
opportunity
• Analyze the problem or opportunity
• Develop alternative solutions
• Evaluate potential outcomes of each
alternative
• Decide
• Act
Important Components
Background
Problems
Options
Solution
Implementation

Expected Costs
Projection

Executive Summary

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