Business Communication For Career Readiness

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Business Communication for Career

Readiness
The Art of Negotiation
Module 4

with Sue Robins, M.S.


BATNA
BATNA
• Best Alternative To Negotiated Agreement
Clearly Defined BATNA
Clearly Defined BATNA
• Make a list of all possible actions
Clearly Defined BATNA
• Make a list of all possible actions
• Develop most promising ideas into
alternatives
Clearly Defined BATNA
• Make a list of all possible actions
• Develop most promising ideas into
alternatives
• Evaluate ideas and select alternative
Bottom Line Strategy
Bottom Line Strategy
• Absolute lowest or highest prices
acceptable
Bottom Line Strategy
• Absolute lowest or highest prices
acceptable
• Can limit development of high value
agreements
Bottom Line Strategy
• Absolute lowest or highest prices
acceptable
• Can limit development of high value
agreements
• Limits creativity

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