International Marketing

For

Bachelor of Business Administration

Unit 9
Asia Pacific Region
Resource person
© 2005 John Wiley & Sons

Sana-ur-Rehman

PPT 1-1
 Dynamic Growth in the Asia Pacific
Region
• Fastest Growing area in the World
• 1980s, to1990s
• Leading economies also know as Asian Tigers (HK, S Korea,
Singapore, Taiwan)
• People’s Republic of China (PRC)
• Good market for US Computing products & consumer Franchises
• Since 1970 average GNP growth is 10%, 8% predicted onwards
• Beijing, Shanghai & Guangzhou major urban areas
• Outside major urban areas Foreign companies find difficulty b/c of local
protectionism & Favoritism.
• Human Rights Issues & reforms in legal system needs to be addressed
• China is very divers
• Same line of consumer products might not be soled every province of
China.

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 No of Billionaires

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 • Chinese Civil War ended in 1949 with the
Communist Party in control of most of mainland
China
• 22 provinces
• 5 autonomous regions
• 4 direct-controlled municipalities (Beijing,
Tianjin, Shanghai, and Chongqing),
• Special administrative regions of Hong Kong
and Macau

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 5 autonomous regions
• Inner Mongolia autonomous region was
established in 1947
• Xinjiang was made autonomous in 1955
Guangxi and Ningxia in 1958
• Tibet in 1965.

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 • According to US Commerce Department China is
suitable for American experts in the following areas
– Automotive Components,
– Cleaner Coal
– Construction equipment
– Education & Training Services
– Machine tools
– Marine Industries
– Health care
– Water and Wastewater treatment, rail equipments, renewable
energy green buildings.

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 Dynamic Growth in the Asia Pacific
Region
• Hong Kong
– After 155 years of British rule got reverted to China in 1997.
– SAR now makes major economic decisions at its own except
foreign affairs & defense.
– HK $
– HK is free society with legally protected rights.
– HK is the largest investor in Mainland China with over $100B.
• Taiwan
– Taiwanese companies have invested over $50 B in China. About
250,000 Taiwanese-run factories are responsible for about 12% of
China’s export.

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 ASEAN
• Association of Southeast Asian Nations
• Formed on 8th August 1967
• Brunei, Cambodia, Indonesia, Laos, Malaysia,
Myanmar, Philippines, Singapore, Thailand,
Vietnam
– ASEAN + 3
• China, Japan, SK
– Objective is the cooperation and facilitation on
economic, political, security, military,
educational and socio-cultural integration
amongst its members.
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 APEC
• Asia-Pacific Economic Cooperation
– Founded in 1989
– Includes all major economies around the pacific rim
from Russia to Chile to Australia
– It is a forum for 21 member economies with the aim of
promotion of free trade.
– Headquarter: Singapore.

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