AN EFFORT TO MAKE LIFE BETTER FOR OUR CRAFTSMEN.

CRAFTSMEN

Points in Focus • Craftsmen in India are living on the mercy of their existen-
cial perils.

• Customers do not know the existence of these great crafts

in India.
Artist of different Young Design Any person in need
places with experties in graduates looking for of design solution for
different handicraft. exposure. home, textile and gifts.
• Without the exposure of our market, these crafts could not
live up to its potential.
Craftsmen Designer Customer
Designer
• To promote these crafts, designers are in the requirement of medi-
um which is accessible among the craftsmen and customers.
• Lack of freedom as a designer makes them shrink their world of ex-
ploration.
• Designers usually faces the problem of lack of funds.
Customer
• Customers are in the constant hunt for innovation
into the products and that is why these constant
non innovative crafts die their death.
• Lack of knowledge among vast sections of ru-
ral societies makes the craft shrink towards
urban design seekers.
 Proposal

‘Designers can
‘Craftsmen can collborate with the designers to collaborate to
bring innovation to their products’ create medium
among customer
and the craftsmen’
 Solution
An online platform for the customer where
designer and craftsmen can collaborate to
bring innovation and exposure for their
‘Availability of handy service provider can products.
really minimalise the hindrance between Customer is always into the hunt of
innovation. When craft starts dying ,
craft and the customer’ innovation and exposure is required.
Collboration among designer, craftsmen and
customer is the only art which can save the
dying craft.
Business Model
Total Fee to the Client =

Say ‘x’ ‘0.5 x’

Total expenditure including cost of material,

travel and stay of craftsmen if needed.

+

‘0.15 x’ ‘0.15 x’ ‘0.20 x’

Payment to Craftsmen Payment to Designer Profit to Itihasikala
Business Model
Our revenues are largely generated form the services we
provide to the customers.
But, we also intend to earn some profit through exhibitions
and workshops which we’ll organise which will also act as
promotional activities to the brand.
The business also grows through e-commerce of a limited
range of products curated by our very own craftsmen and
designers available on the website.
Itihasikala Scope
Itihasikala aspires to cover a broad spectrum of
services with an objective to explore and execute
a craft to its complete potential.
This can include services like collaborating with inrootz to
provide required exposureand opportunities to Dwarka
Prasad from Bassi Udaipur so that his beloved craft
‘KAVAD’ can breath little more life outside Bassi.
 Target Places
Purpose
Himanchal Pradesh
Purpose is to create a communicative medium Uttrakhand
among craftsmen, designer and customer which can
Delhi NCR
bring potential change in generating employement
and dignity to manual labour and improve india’s Banglore
presence as heritage of craft and culture . Mumbai
Prospective Collaborations
Value Preposition
A one stop portal for all your
solutions at your door step.
Organisational Structure
Founder - Akash Yadav

Co founder - Rishabh Singh

UI UX designer- Rishabh Singh

Receptionist - Vrinda Khemka

Legal advisor - Krishna Kumar Singh

Transaction- Online

Marketing manager and content- Akash Yadav