Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012).

Export marketing strategy implementation, export marketing

capabilities, and
export venture performance. Journal of the Academy of Marketing
Science, 40(2), 271–289

Slater, S. F., Hult, G. T. M., & Olson, E. M. (2007). On the importance of

matching strategic behavior and target market selection to business
strategy in high-tech market

Slater, S. F., Hult, G. T. M., & Olson, E. M. (2010). Factors influencing

the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial
Marketing
Management, 39(4), 551–559.

Varadarajan, R. (2010). Strategic marketing and marketing strategy:

Domain, definition, fundamental issues and foundational premises.
Journal of the Academy of Marketing Science, 38(2), 119–140