ÿz`ª e¨emv I evRvi ms‡hvM welqK cÖwkÿY gwWDj

mvwe©K
mn‡hvwMZvq
wRjøyi ingvb †PŠayix
cÖKí mgš^qKvix
Self Reliance Project (SRP)-WFP

iPbvq
†gvt kwdKzj Bmjvg
evRvi Dbœqb Kg©KZ©v
Self Reliance Project (SRP)-WFP
Kbmvb© Iqvì©IqvBW, DwLqv, K·evRvi|
 ÿz`ª e¨emv I evRvi ms‡hvM welqK cÖwkÿY

cÖwk¶‡Yi D‡Ïk¨
 ÿz`ª e¨emvi myweav m¤ú‡K© Rvb‡Z cvi‡eb|
 e¨emv evQvB, cyuwR, Lvevi e¨emv cwiKíbv, e¨emvi wewb‡qvM wnmve m¤ú‡K© Rvb‡Z I ev¯Í‡e Ki‡Z
cvi‡eb|
 c‡Y¨i weµq g~j¨ wba©viY m¤ú‡K© Rvb‡Z I Ki‡Z cvi‡eb|
 e¨emvi Li‡Pi LvZ, ˆ`wbK Li‡Pi/e¨‡qi wnmve I ˆ`wbK Av‡qi wnmve Ki‡Z cvi‡eb|
 wecYb ev evRviRvZKi‡Yi cÖ‡qvRbxqZv m¤ú‡K© Rvb‡Z cvi‡eb|
 †µZv‡K eySvi †KŠkj †µZvi AvK©lY I a‡i ivLvi †KŠkj m¤ú‡K© Rvb‡Z cvi‡eb|

ÿz`ª e¨emv cwiwPwZ

¯^í cuywR (5000 †_‡K 10000 UvKv) LvwU‡q GKwU †QvU AvKv‡ii A_©‰bwZK KvR hv cvwievwiK kªg I
¯’vbxq ch©v‡q Drcv`b ev †Kbv‡ePv K‡i Avq e„w×i gva¨‡g D‡`¨v³vi cwiev‡ii Avq evov‡bv Ges ch©vqµ‡g
e¨emv e„w×i gva¨‡g Avw_©Kfv‡e ¯^wb©fiZv AR©b Kiv cuywR e„w× Kivq n‡jv ÿz`ª e¨emv|

ÿz`ª e¨emvi ˆewkó¨

 Kg g~jab
 ¯^í ¯’vqx m¤ú` I KuvPvgv‡ji e¨envi|
 ¯’vbxq fv‡e evRviRvZKiY Kiv hvq |
 mnR cÖhyw³i e¨envi Kiv hvq|
 cwiev‡ii m`m¨‡`i Kg© ms¯’v‡bi m„wó nq |

ÿz`ª e¨emvi cÖKvi‡f`

K. Drcv`b gyLx ÿz`ª e¨emv t- wewfbœ cÖKvi DcKiY cwieZ©‡bi gva¨‡g dvBbvj c‡Y¨ iæcvšÍi K‡i Zv‡K weµq
Kiv‡K Drcv`bgyLx e¨emv e‡j| D`vnviY- ev`vg weµq, mewR †`vKvb, gy`x †`vKvb, fv‡Zi †`vKvb, iæwUi
†`vKvb, Pv‡qi/cv‡bi †`vKvb, Avu‡Li im, d‡ji kieZ/ †jeyi kieZ, PUcwU/PbveyU, wcVv, †m× wWg, Svjgywo,
AvPvi BZ¨vw`|
L. ÿz`ª AvKv‡i ‡UªwWs ev †Kbv †ePv e¨emv t- hLb †Kvb e¨emvqx dvBbvj cY¨ GK¯’vb n‡Z Kªq K‡i Ab¨ ¯’v‡b
ev Ab¨ e¨emvqx ev †fv³vi Kv‡Q weKªq K‡i ZLb Zv‡K ‡UªwWs e¨emv e‡j| D`vnviY - cvb Wvjv, d‡ji †`vKvb,
Kvco †iwW‡gU, wmU Kvco, cyivZb Kvco, mewR|
M. †mev gyjK ÿz`ª e¨emv t- hLb †Kvb e¨vw³ KvwqK kÖg ev KvwiMix mnvqZvi gva¨‡g Zvi Kv÷gvi‡`i ‡mev
cÖ`v‡bi gva¨‡g A_© DcvRb© K‡i †m e¨emv‡K ‡mev gyjK ÿz`ª e¨emv e‡j| D`vnvib – wi·v †givgZ, gUi mvB‡Kj
†givgZ, †gvevBj mvwf©wms, †mjvB †gwkb ‡givgZ, B‡jK‡UvwbKª cb¨ †givgZ, nvW©Iqvwis, Ry‡qjvix, Kvco
†mjvB, KvV wgw¯¿, ivR RyMvjx, †m‡bUvix wgw¯¿ BZ¨vw`|

cY¨ mbv³KiY I Dbœqb

e¨emv Kivi Rb¨ cb¨ wbe©vPb Aek¨B Riæwi GKwU Abym½| Pvwn`v Abyhvwq mwVK cb¨ wbe©vPb jvfevb
e¨emvwqi gvb`Û| GKRb gvbyl †h †h Kvi‡b e¨emv‡q ÿwZMÖ¯’ nq, fyj cb¨ wbe©vPb Zvig‡a¨ Ab¨Zg| †hgb:
GKRb e¨w³ kx‡Zi mgq VvÛv kie‡Zi e¨emv Pvjy Ki‡jv Zvn‡j Zvi e¨emvi wK n‡e| Ab¨w`‡K †m hw` kx‡Zi w`‡b
Mig Kvco ev Kwdi †`vKvb †`q, Zvi dj wK n‡e Zv mn‡RB Aby‡gq|

cY¨ wbe©vPb
 mKj †kªbxi †fv³v‡`i gv‡S D”P Pvwn`v Av‡Q|
 cb¨wUi cÖwZ GK‡K AwaK jvf we`¨gvb|
 GB cb¨wU e¨emvi †ÿ‡Î ¯’vqx LiP Kg Ges Gi Rb¨ kÖwgK LiP&I Kg|
 wbKU GjvKvq GB cY¨wUi ev Gi KuvPvgv‡ji h‡_ó mieivn Av‡Q|
 cY¨wU ev Gi KvPvgvj Kg bó nq Ges cY¨wU gRy` †i‡L&I weµq Kiv hvq|
cY¨ ev KvPvgvj µ‡qi †¶‡Î †µZvi we‡eP¨ welq
 c‡Y¨i gvb ev ¸bv¸b m‡eŸvP© chv‡q©i n‡Z n‡e |
 c‡Y¨i gyj¨ ZzjbvgyjKfv‡e Kg n‡Z n‡e |
 hZ`yi m¤¢e g~j Drm †_‡K cY¨ ev KvPvgvj µq Ki‡Z n‡e|
 D³ c‡b¨i GKvwaK we‡µZvi mv‡_ wek¦vm‡hvM¨ m¤ú©K _vK‡Z n‡e (GKRb we‡µZvi Dci wbf©i n&Iqv hv‡e
bv)|
 evwK‡Z †Kbvi my‡hvM _vK‡Z n‡e |
 me mgq c‡b¨i cÖ‡qvRbxq cwigvb mieiv‡ni wbðqZv _vK‡Z n‡e
c‡Y¨i Dbœq‡bi †KŠkj
 c‡b¨i †gvoK e¨envi Kiv|
 ‡µZvi Pvwn`v Abyhvqx c‡Y¨i GKK &IRb ev MVb ‰Zix Kiv|
 Lvevi cwi‡ek‡b cwi®‹vi - cwi”&QbœZv wbwðZ Kiv |
 cb¨ Kvógv‡i N‡i/wbK‡U †cŠ‡Q †`qv|

¯’vb wba©viY
 c‡b¨i Pvwn`v ev †hvMvb Abyhvqx ¯’vb wba©viY Ki‡Z n‡e|
 ‡h me ¯’v‡b ch©vß †µZvi mgvMg Av‡Q, A‡bK RvqMvq GKwU wbw`©ó mg‡q A‡bK †µZvi mgvMg N‡U,
ÿz`ª e¨emvi †ÿ‡Î Ggb hvqMv wbav©ib Kiv †h‡Z cv‡i|
 e¨emvi ¯’vb †_‡K KvuPvgvj msMÖ‡ni RvqMv wbK‡U ev myweav RbK ¯’v‡b n‡j fvj nq|
 Av‡k-cv‡ki cwi‡e‡ki Dci we‡kl fv‡e jÿ¨ ivL‡Z n‡e|

e¨emvi cÖPvi
GwU Ggb GKwU welq hv Avgv‡`i myweav‡fvwMiv Lye mn‡RB Zvi cb¨wUi cÖPvi Ki‡Z cvi‡e Ges Zvi
Rxebgvb Dbœq‡b f~wgKv ivL‡e | e¨emv e„w×i Rb¨ c‡Y¨i cÖPvi GKwU ¸iæZ¡cyb© welq | mdj e¨emvqxiv Zv‡`i
e¨emv e„w×i Rb¨ cÖPzi e¨q K‡ib Ges wewfbœ †KŠkj Aej¤^b K‡i _v‡Kb| ÿz`ª e¨emvi †ÿ‡Î t-
 c‡Y¨i ev †mevi ¸bMZ gvb|
 cY¨ cwi‡ek‡bi †ÿ‡Î cwi®‹vi cwi”QbœZv I iæwPkxjZvi cªwZ †Lqvj ivLv|
 c‡b¨i mwVK cwigvb mievin Kiv|
 mgqgZ mieivn|
 MÖvn‡Ki mv‡_ m¤úK© I †hvMv‡hvM BZ¨vw` ÿy`ª e¨emv cÖPv‡ii mnvqK|

cyuwR Kx
‡Kvb ÿy`ª e¨emv wKsev e¨emv evwb‡R¨i wewfbœ ch©v‡q †gvU †h cwigvb UvKv wewb‡qvM Kiv ev LvUv‡bv
nq ZvB cyuwR| e¨emv evwb‡R¨i †¶‡Î cyuwR w`‡q mvaviYZ gyjab RvZxq LiP I PjwZ LiP‡K †evSvq| hvi gva¨‡g
cY¨ Drcv`b Kiv nq|

cyuwRi Drm
cyuwRi wewfbœ Drm i‡q‡Q †hgb-
 wbqwgZ mÂq ev Nyb©vqgvb mÂq †_‡K cyuwR MVb
 e¨emvi jf¨vsk †_‡K cytbwewb‡qvM|
 †Kvb e¨w³ ev ms¯’v †_‡K cÖvß mnvqZv|
 emZ evox‡Z mewR Drcv`b Avq †_‡K|

Z‡e cuywR MVb Kivi Rb¨ †h Drm †_‡K cyuwR MVb Kiv n‡”Q Zvi myweav Amyweav †f‡e †`Lv DwPr| †Kbbv
A‡bK Drm †_‡K cyuwR msMÖn K‡i e¨emvq LvwU‡q Lye GKUv jvfevb nIqv hvqbv| Kv‡RB cuywR msMÖ‡ni
†ÿ‡Î mK‡ji †f‡e †`Lv DwPr †Kvb Drm †_‡K cuywR msMÖn Ki‡j †ekx jvfevb nIqv hvq|

e¨emvi wnmve msiÿY

‡h †Kvb e¨emvi wnmve msiÿY GKwU AwZ ¸iæZ¡c„b© welq| Bnv wb‡¤œv³ Kvi‡Y Lye ¸iæZ¡c~b©
 e¨emvi mKj †jb‡`b me mgq g‡b ivLv Lye Kómva¨| A_v©r KLb †Kvb Kvógvi ev mvcøvqvi ‡Kvb cY¨ KZ
UzKz cwigvb wK `v‡g µq ev weµq Kwij Zv LvZvq wj‡L bv ivL‡j wnmve Kiv Lye KwVb|
 wnmve- wbKvk Qvov D³ e¨emvi mwVK jv‡fi cwigvb wbb©q Kiv KwVb|
 wnmve wbKvk Qvov e¨w³MZ LiP ev cwiev‡ii LiP Ges e¨emvi LiP Avjv`v Kiv KwVb|
 wnmve wbKvk Qvov †`bv – cv&Ibvi mKj cwigvb g‡b ivLvI KwVb|
GKRb ÿz`ª e¨emvqx wK wK wel†q wnmve ivL‡eb|
 ˆ`wbK weµq ‡_‡K Avq|
 ‰`wbK Li‡Pi wnmve t-
K. ‰`wbK gvjvgvj µq eve` LiP
L. e¨emv cwiPvjbv LiP †hgb cwienb, kÖwgK, †gvevBj BZ¨vw`
 A‡b¨i KvQ †_‡K †gvU cv&Ibv &I Rgv|
 A‡b¨i wbKU †gvU †`bv|
 AwMÖg UvKvi wnmve|
 Rgv UvKvi wnmve|

jvf-‡jvKmvb Kx ?
†Kvb Avqe„w×g~jK Kv‡Ri hveZxq LiP †gUv‡bvi ci nv‡Z †h cwigvY UvKv _v‡K Zv‡KB jvf e‡j|
cÖwZ GKK c‡Y¨i Drcv`b LiP †_‡K wewµ g~j¨ †egx n‡j e¨emvq jvf nq| wKš‘ cÖwZ GKK c‡Yi wewµ
g~j¨ †_‡K Drcv`b LiP hw` †ekx nq Zvn‡j e¨emvq Kv‡R jvf bv n‡q †jvKgvb ev ÿwZ nq|

jvf/¶wZ wnmve Kivi c×wZ

‡gvU weµqjä Avq †_‡K Ab¨vb¨ Dcv`v‡bi LiP mn c‡Y¨i †gvU Drcv`b LiP I weµq LiP ev` w`‡j Aewkó hv _v‡K
Zv †_‡KB jvf/¶wZ wba©vwiZ nq| hw` †gvU weµqjä Avq Dfq LiP (Drcv`b LiP+weµq LiP) †_‡K †ekx nq Z‡e jvf
n‡e Avi Kg n‡j ZLb †jvKmvb/¶wZ n‡e|

ÿz`ª e¨emvi SuzwK

‡h †h welq¸‡jv SzuwK wnmv‡e ÿz`ª e¨emvq we‡ePbvq Avbv ‡h‡Z cv‡i Zv n‡jv:
 nUvr D‡”Q†`i d‡j ÿz`ª e¨emv eÜ n‡Z cv‡i|
 nUvr Av¸b †j‡M A‡bK mgq Avevm ¯’vb &I e¨emvi m¤ú` bó n‡Z cv‡i
 AvenvIqv Lvivc n‡j Zviv A‡bK mgq e¨emv Ki‡Z cv‡ibv|
 A‡bK mgq Zv‡`i gvjvgvj Pzwi n‡q hvq|
 A‡bK mgq `~N©Ubvi Rb¨ e¨emvi KvuPvgvj bó n‡q hvq|

ÿz`ª e¨emvi †ÿ‡Î `ÿZv I e¨emv evov‡bvi Dcvqmgyn

mdj D‡`¨v³vi 10wU ¸Yvejx
K. my‡hvM mܨvb t
 AMZvbyMwZK Ges e„wËg~jK e¨emvq m¤¢vebv Luy‡R †ei Kiv Ges Zv ev¯Íevqb Kiv|
 A_©, hš¿cvwZ, Rwg, Kv‡Ri A_ev Ab¨ †Kvb ai‡bi mvnvq¨ cvIqvi Rb¨ weKí c_ Luy‡R †ei Kiv|
L. Aa¨vemvq t
 †h †Kvb evav `yi Kiv A_ev †h †Kvb P¨v‡jĆK †gvKvwejv Ki‡Z evi evi c`‡¶c †bqv|
 j‡¶¨ †cŠQv‡bvi Rb¨ weKí c‡_ mÜvb Kiv|
M. Kv‡Ri cÖwZkÖæwZ i¶v t
 KvR‡K m¤úbœ Kivi cÖwZ me©vwaK ¸iæZ¡ †`qv|
 KvR‡K m¤úbœ Ki‡Z †h †Kvb ai‡Yi D™¢yZ mgm¨vi c~Y© `vwqZ¡ †bqv|
 KvR m¤úbœ Kivi Rb¨ AvZ¥ Z¨vM Kiv |
 KvR m¤úbœ Kivi Rb¨ cÖ‡qvR‡b Kg©Pvix Ges kªwgK‡`i ms‡M KvR Kiv A_ev Zv‡`i DrmvwnZ
Kiv|
N. ¸bMZgvb I `¶Zvi Pvwn`v
 DbœZ, `ªæZ Ges m¯Ívq cY¨ mieiv‡ni Rb¨ c_ Luy‡R †ei Kiv|
 AZx‡Zi mKj DrKl©Zv‡K nvi gvwb‡q bZzb Ges mePvB‡Z fv‡jv LwiÏvi †h iKg Pvq †mB iKg
fv‡e cY¨ ‰Zixi †Póv Kiv|
O. SzwuKMÖnY
  D‡`¨³v n‡Z n‡j SzuwK wb‡Z nq, AZGe SuzwK MªnY Kivi g‡bvfve _vK‡Z n‡e| Z‡e KZUzKz
SuzwK wb‡eb Zv wbav©iY Ki‡Z n‡e|
 SzuwK Aek¨B cwiwgZ n‡Z n‡e|
P. j¶¨ wbav©iY
 cwi¯‹vi I `xN©‡gqv`x j¶¨ wbav©iY Kiv|
 `xN© †gqv`x j‡¶¨ †cŠQv‡bvi Rb¨ wbiwew”Qbœ fv‡e ¯^í †gqv`x cwiKíbv Kiv|
 cÖ‡qvR‡b Zv we‡ePbv K‡i c~b©web¨vm Kiv|
Q. Z_¨ Abymܨvb
 D‡Ïk¨ c~iY A_ev †Kvb mgm¨vi ¯^iƒc cwi¯‹vi nIqvi Rb¨ wb‡R ‡_‡K Z_¨ Lyu‡R †ei Kiv|
 wb‡R mivmwi LwiÏvi, mieivnKvix A_ev cÖwZ‡hvMx m¤ú©‡K †LuvR Lei ‡bqv|
 Z_¨ msMÖ‡ni Rb¨ wb‡Ri Ges e¨emvwqK wewfbœ cwiwPZ e¨w³ A_ev ‡bUIqvK© Kv‡R
jvMv‡bv|
R. myôz cwiKíbv I cwiPvjbv
 j‡¶¨ †cŠQv‡bvi Rb¨ ev¯Íem¤§Z cwiKíbv Kiv Ges Zv av‡c av‡c ev¯ÍevwqZ Kiv|
 `xN© †gqv`x cwiKíbv‡K ev¯ÍevwqZ Ki‡Z cÖ‡qvR‡b ¯^í †gqv`x cwiKíbv †f‡½ †djv|
 eo †Kvb KvR‡K mwVK fv‡e ev¯Íevqb Ki‡Z †QvU †QvU As‡k K‡i †djv|
S. DØy×KiY I †hvMv‡hvM
 Ab¨‡K AbycÖvwYZ ev cÖfvweZ Ki‡Z mwVK †KŠkj Lyu‡R †ei Kiv|
 wb‡Ri D‡Ïk¨ ev¯—evq‡bi Rb¨ e¨emvwqK A_ev e¨w³MZ mKj †hvMmy·K G‡R›U wnmv‡e
Kv‡R jvMv‡bv|
 wb‡Ri †Kv¤úvbx A_ev cÖwZôvb KZ…©K ˆZixK…Z cY¨ A_ev †mevi Dc‡i c~Y© Av¯’v ivLv|
T. AvZ¥wek¦vm
 wb‡Ri ¶gZvi Dci c~Y© Av¯’v ivLv|
 c~‡e©i †Kvb AmdjZv ev †Kvb cÖwZØw›`Zvi gy‡L wb‡Ri wePvi we‡ePbvi Dci w¯’i _vKv|
 ‡Kvb KwVb KvR m¤úbœ Ki‡Z ev †Kvb P¨v‡j‡Äi ‡gvKvwejv Ki‡Z wb‡Ri Dci wek¦vm ivLv|

D‡jøwLZ ¸bvejx QvovI GKRb D‡`¨v³v/weµq Kg©x‡K wb‡¤§v³ ¸b _vKv cÖ‡qvRb|

 cY¨ m¤ú‡K© avibv
 D‡`¨vgx nIqv
 c‡Y¨i KvwiMwi Ávb _vKv
 gvby‡li mv‡_ ‡gkvi ÿgZv
 nvm¨ D¾j
 my¯^v‡¯’i AwaKvix
 wgwó fvlx
 cwi¯‹vi ‡cvkvK e¨envi
 cwi¯‹vi cwi”QbœZv
 mKj‡K mgvb †Pv‡L †`Lv

‡µZvgyLx evRviRvZKiY ‡KŠkj

Product Place
Diversification/wfbœ Channel/P¨v‡bj
Zv Coverage/
Quality/¸bMZgvb Collection/msMÖn
Design/AvKvi
AvK…wZ Position/Ave¯’vb
Attribute/ ‰ewkó¨ Storage/gyR`
Packaging/c¨v‡KwR “Customer” Transportation/ cwienb
s Expected Positioning

Promotion
Advertising/cÖPvibv
Personal selling/e¨w³ Price
weµq Price list/g~j¨ ZvwjKv
weµq cÖ‡bv`bv Allowance/ fvZv
Mass communication Payment time/ cwi‡kva
/ ‡hvMv‡hvM mgq
 e¨emvq cwiKíbv
DcKvi‡fvMxi bvg t...........................................................

DcKvi‡fvMxi wVKvbv t.......................................................

e¨emvi bvgt ................................................... e¨emvi ‡gqv`/Pµt ..........................................

ZvwiL t.......................
1. cY¨ weµq Z_¨vejx
c‡Y¨i bvg weµq cwigvb GKK weµq g~j¨ ‡gvU weµq g~j¨ gšÍe¨

‡gvU

2. DcKiY µ‡qi Z_¨vejx

µqK…Z DcKiY bvg µ‡qi cwigvb GKK µq g~j¨ ‡gvU µq g~j¨ gšÍe¨

‡gvU

3. Ab¨vb¨ LiP (hw` _v‡K) D‡jøL Kiæb

t-.........................................................................................................................................

4. jvf †jvKmvb wnmve

t- ..............................................................................................................................................................
weµq g~j¨ - µq g~j¨(DcKiY µq+ Ab¨vb¨ LiP)

‡bvUt cÖwZwU c‡Y¨ Rb¨ Avjv`v mxU e¨envi Ki‡Z n‡e| e¨emvi †gqv`/Pµ †kl nIqvi c~‡e©B c~bivq e¨emvq cwiKíbv
‰Zix Ki‡Z n‡e|
 Business Plan

Name of Beneficiaries: - ……………………………….

Address of Beneficiaries: - …………………………….

Name of Business................................................... Duration of Business /Cycle...............................

Date…….................
1. Product Sales Information
Quantity of
Name of Products Unit Sales Price Total Sales Price Remarks
Sales

Total

2. Input Purchases Information

Name of Input Quantity of Unit Purchased Total Purchase
Remarks
Purchased Purchase Price Price

3. If any others cost (Do Mention): - ……………………………………………………………………………….

4. Profit and Loss Calculation: - …………………………………………………………………………….

(Sales Price - Purchase Price (Input Purchase + Others Cost)

Note: Used different sheet of different product. To preparation the business plans before closing of the business
duration/cycle.