MOI UNIVERSITY

UNIVERSITY EXAMINATIONS 2010/2011

INSTITUTE OF OPEN LEARNING (IOL)
EXAMINATION FOR THE DEGREE OF BACHELOR OF EDUCATION AND
BACHELOR OF ARTS
UCU 104: INTRODUCTION TO ENTREPRENEURSHIP

DATE: Wednesday, 2nd February, 2011 TIME: 2.00 p.m. – 4.00 p.m.
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INSTRUCTIONS:
Answer question ONE and any other TWO questions.
1. a) Discuss the role of Kenya Industrial Property Rights. (20 marks)
b) Define the following terms Patents, Trademarks, Copyright.
(10 marks)

2. Discuss the uses and the importance of Business Plans. (20 marks)

3. Identify the various sources of motivation (internal and external) and explain each
one of them. (20 marks)

4. a) Discuss the importance of studying entrepreneurship. (10 marks)

b) Explain the importance of entrepreneurship in national development.
(10 marks)

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