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Introduction To Persuasion - Rhetorics
Introduction To Persuasion - Rhetorics
Introduction To Persuasion - Rhetorics
Learning Objective:
- To understand the philosophy behind rhetoric
- To identify ways of persuading
- To use rhetoric to persuade
The Power of Words:
https://www.youtube.com/watch?v=Hz
gzim5m7oU
Aristotle
• Greek philosopher
• Lived 384-322 B. C.
• Expressed (among
many other ideas) a
theory on “rhetoric”
Aristotle’s Definition of “Rhetoric”
Rhetoric:
The art of discovering all
the available means of
persuasion
Human Beings Not Driven Solely by
Logic
• Aristotle was a firm believer in logic.
• Ethos (Credibility)
• Pathos (Emotional)
• Logos (Logically)
Ethos
Convince an audience of the author’s credibility or
character.
Reason 2 –
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Reason 3 -
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Plan – City or Country? Rebuttal
Introduction: Hook, Topic, Thesis (argument) =
Reason 1 –
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Reason 2 –
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Country –
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Evaluation…
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