6

MAPEH-ARTS 6
First Quarter – Module 1
Logo Design
MAPEH ARTS – Grade 6
Alternative Delivery Mode
Logo Design
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education – SDO Tanjay City

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Geneveve M. Baguioso
Editor: Susie D. Ramirez, Ed.D., Perygen R. Mariot
Reviewer: Susie D. Ramirez
Illustrators:
Layout Artist: John Remar Malayo
Management Team: Ma. Theresa V. Avansado, CESO VI, SDS
Samuel J. Malayo, ASDS
Milagros S. Mananquil – CID Chief
Milagros G. Suyo – SGOD Chief
Glenda T. Catacutan – EPS, LRMS
Arnulfo M. Girasol – Coordinator, ESP/ADM
Susie D. Ramirez, Ed.D. - EPS MAPEH

Printed in the Philippines by SDO – Tanjay City

Department of Education Region VII – Division of Tanjay City
Office Address: Magallanes St., Brgy 9, Opao, Tanjay City, Negros Oriental
Telefax: (035) 415-8356/ (035) 415-9630
E-mail Address: depedtanjaycity@yahoo.com
Workplace/Fb page: DepEd Tayo – Tanjay City; website:www.depedtanjaycitydivision.com
 6

ARTS

Quarter 1: Module 1
Logo Design

i
Introductory Message
For the facilitator:

Welcome to the MAPEH – ARTS 6 Alternative Delivery Mode (ADM) Module on Logo
Design!

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

ii
For the learner:

Welcome to the MAPEH-ARTS 6 Alternative Delivery Mode Module on Logo Design!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways; a story, a
song, a poem, a problem opener, an activity
or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to
process what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

iii
 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

iv
 Module
Logo Design
1

This module is designed to help you learn about the elements and what you
should consider in designing a logo. Now, let us learn about the different art
elements in designing a logo and the different types of logo that we encounter on the
daily basis.

This module focuses on Logo Design.

After going through this module, you are expected to:

1. Discuss the concept that art processes elements and principles still apply
even with the use of new technologies

2. Explains the elements and principles applied in commercial art

MELCS Code: A6EL-Ia, A6PL-Ia

1
 Matching Type: How are you familiar with the following logos below?
Write the letter of your answer on the space before the number.

A B

1. 1. A. Mercury Drug

2. B. Globe Telecom

3. C. San Miguel Corp.

4. D. Jollibee

5. E. PLDT Inc.

6. F. Adidas

2
7. G. Philippines Airlines

8. H. SM Supermalls

9. I. Department of Education

10. J. Apple Inc.

3
 What’s In

During your past lesson, you learned about lines, colors, space, and harmony
through painting and was able explain and illustrate landscapes of important
historical places in the community (natural or man–made) using one – point
perspective in landscape drawing, complementary colors, and the right proportions
of parts. This module will focus on understanding of the use of lines, shapes, colors,
texture, and the principles of emphasis and contrast in designing a logo using new
technologies.

Logos are the most common symbols we see around us. We see them
almost everywhere and many logos have become famous and a delight to see.

Logos are among the most common symbols in our visual environment. We
see them on television, on the Web, on billboards, in newspapers, in magazines, etc.
They are printed on clothes, buses, notebooks, and so on. Many of these logos have
become famous and easily recognized.

Logos as symbols convey a message, an idea, or information about that

which they represent.

4
 In designing a logo, the artist needs commitment, perseverance, creativity and
technical know-how to create a standout material that truly represents the company,
organization, or brand it represents. Logos come in two different types. The first one
is Personal logos and the Business and Product logos. It also use different Art
elements in making them such as symbols, colors, words and texts, shapes,
symmetry and balance and uniqueness and individuality among others.

A successful logo is usually simple and direct in design, it should be easy to

read or understand, even at a distance and is normally limited to one to three colors.

Logos come in different types. The following are the two types of logos:

1. Personal logos – Logos used as personal images represent brand

possessions, achievements, or even persona l identity.

2. Business and Product logos – Among the popular symbols are trademarks,
which are symbols of a business or product. Because the business environment
became so competitive the companies had to create a trademark image for them
to survive and aimed to have a company logo that was a visible symbol of a
standout product.

Logo design is an important field of graphic arts. Like all graphic arts, logo
design is about communicating a specific message to the intended target audience.
Many logo designs are about selling different product and services made by different
logo designers.

Logo designers are the artists who attend to the visual presentation of a
logo. These visual artists take charge of how to effectively convey the message of
the logo that represents the company or brand.

Art Elements Used in Logo Design

Designing a logo takes technical know-how, as well as good sense of design

and art. That being so, it is not just something a logo designer introduces to the
world. Effective logo design should consider the following attributes:

1. Symbols – Symbols instantly make people associate

traits or messages with a company, group, product, or
service. Through symbols, people find it easier to
recognize, identify, or recall images than texts.

5
2. Colors – Color is a very powerful. Every color can
create varied emotions within customers. Red is warm.
It conveys strength, passion, and excitement. Blue is
cool. Rainbow color logos carry meanings that are
friendly, fun and youthful. Keep the number of your
colors few - one to four colors – and simple.

3. Words, Texts – Many of the most popular and

Successful companies prefer logos with simple and
easy-to-grasp text. In this way, the logo is easier to
see and remember.

4. Shapes, Symmetry, Balance – The use of simple

Geometric shapes like the triangle, square, and circle
are quite popular in logo design. Like simple texts,
using simple, neat, and easy-to-recognize geometric
shapes can convey unique identity in the eyes of
the viewers.

5. Free-form – Logos that are free-form should not

appear like they are about to fall, loose, or look
unstable even if they do not have even or straight
lines or predictable shapes.

6. Fonts, Typeface – The style of the lettering or typeface

speaks a lot about the visual story of a logo. It can, for
example, send the right or wrong message. The STOP
logo on this page uses a form that sends a serious
and well-meaning message.

7. Proportions, Size – Logos should be versatile and flexible for their many uses.
Well-designed logos should look just as great on billboards, streamers, posters,
clothes, stationeries, bags, and others.

6
8. Uniqueness and Individuality – It is the wish of logo
designers to create logos that are elegant, meaningful,
and timeless. The Mickey Mouse logo, for example, is
undeniably one of the most popular, effective, and
timeless logos in the world.

Identify the following logo.

1. 5.

2. 6.

3. 7.

4. 8.

7
 What I Have Learned
Answer the following questions:

1. What should you consider if you wish to start a career in design?

2. How do you think professionals design the logo for their company?
3. What are the things that you need to remember in making a logo design?
4. When you think of a logo, what company or organization comes to your mind
first?
5. How do you feel every time you see a logo?

8
Test I. Write TRUE in the blank if the statement about Logo design is true. If not,
write FALSE.

_______________ 1. An effective logo design can only be seen in television.

_______________ 2. A logo is most effective when the design is simple and direct.
_______________ 3. Logos are among the most common symbols we see around
us.
_______________ 4. When designing a logo, font or typeface need not be chosen
carefully.
_______________ 5. There are two types of logos: Professional logos and
Business and Product logos.
_______________ 6. A logo designer who is looking for his or her best design is
not allowed to make mistakes.
_______________7. The quality, manufacturer, price, and perhaps even the
endorser of a product can be seen in the logo.
_______________ 8. In logo design, the designer should consider the symbols,
color, proportion, and uniqueness among many different
art elements.
_______________ 9. A logo design should be versatile that it could be printed on
any size, from calling cards or business cards to billboards
or sides of a truck.
_______________ 10. All the following logos have free-form shapes:

9
 Activity 1: Logo Clips and Journal

Materials: Old newspaper and magazines, Bond paper, Scissor, glue, pens
Procedure: As an aspiring logo designer, look for the best logos around that you are
interested in pursuing. It can be about Food, Fashion, Travel, Entertainment, Beauty
or Fitness.

 Gather and sift through old newspaper and magazines. Look for products,
companies, packaging, or services whose logos you like best.

 Cut out atleast 10 logos you find interesting and pile them up together.

 Paste it on a bondpaper and label each logo.

10
 .

What I have
What I know What’s more Assessment
Learned
1. D 1. Nestle Answers may
2. H 2. Jollibee…. 1. False
vary
3. J 4. Shopee 2. True
4. B 5. Nescafe 3. True
5. C 6. Facebook 4. True
6. A 7. Cebu Pacific 5. False
7. I 8. Mercury Drug 6. False
8. G 7. False
9. E 8. True
10.F 9. True
10. True

11
References

Hernandez, Ma. Karina Melody C., Andres Solano, Gernalyn, Cipriano,

Eduardo V., et al., (2019) MAPEH Adventures in the 21 st Century, Rex Book
Store, Inc., 104-110

MAPEH-Arts 6 Week1 Powerpoint Presentation

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.redbubble.com%2Fi
%2Fthrow-pillow%2FClassic-Jollibee-fast-food-logo-by-MrYum
%2F8545939.5X2YF&psig=AOvVaw2UoqJ8LpS8mZAvDmqMa8WO&ust=15958585
47046000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCIjntsWK6-
oCFQAAAAAdAAAAABAK

https://www.google.com/url?sa=i&url=https%3A%2F%2Flogos.fandom.com
%2Fwiki
%2FSM&psig=AOvVaw06sGqLfe64gA3YwX212Q2s&ust=1595858847595000&sour
ce=images&cd=vfe&ved=0CAMQjB1qFwoTCLjey9aL6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.teacherph.com
%2Fdeped-seal-deped-logo
%2F&psig=AOvVaw2tU52vAr5YtHELfusIcQXW&ust=1595859379616000&source=i
mages&cd=vfe&ved=0CAMQjB1qFwoTCPCylM6N6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com
%2Fpin%2F55661745374372122%2F&psig=AOvVaw1ZWZXe-
28Y7u3K1MIHEJpp&ust=1595859420774000&source=images&cd=vfe&ved=0CAM
QjB1qFwoTCPDhyO-N6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pngguru.com
%2Ffree-transparent-background-png-clipart-
aizsu&psig=AOvVaw3sRTbn3dFw5_BY28M7jBp1&ust=1595859580265000&source
=images&cd=vfe&ved=0CAMQjB1qFwoTCMj39beO6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pngfuel.com
%2Ffree-png%2Facshn&psig=AOvVaw0Sx7pgDLAEvWdN-
qG8wBNh&ust=1595859842044000&source=images&cd=vfe&ved=0CAMQjB1qFwo
TCJiHhbCP6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fcommons.wikimedia.org
%2Fwiki%2FFile%3AABS-
CBN_logo.svg&psig=AOvVaw1ZdD7c1cAKk5I1z2T5jFGH&ust=1595863533661000
&source=images&cd=vfe&ved=0CAMQjB1qFwoTCKCE-I6d6-
oCFQAAAAAdAAAAABAP

https://www.google.com/url?sa=i&url=https%3A%2F%2Fsportsfinding.com
%2Fhow-much-did-the-creator-of-the-nike-swoosh-logo-charge
%2F19201%2F&psig=AOvVaw29rP0ptxUlgsfAWCXtfIlY&ust=1595864376486000&

12
source=images&cd=vfe&ved=0CAMQjB1qFwoTCPCs7KKg6-
oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.msn.com%2Fen-ph
%2Fnews%2Fnational%2F800-dost-scholars-volunteer-in-fight-against-covid-
19%2Far-
BB13p1EZ&psig=AOvVaw0LFmDbrsxeQ7jwUYDAczCd&ust=1595865409547000&s
ource=images&cd=vfe&ved=0CAIQjRxqFwoTCNDKyY2k6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.artsy.net%2Farticle
%2Fartsy-editorial-mtv-radically-reinvented-four-
decades&psig=AOvVaw3kdRkw2vFNIoN654HaHnJa&ust=1595865996025000&sou
rce=images&cd=vfe&ved=0CAMQjB1qFwoTCJjbsqam6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.kisscc0.com
%2Fclipart%2Fstop-sign-computer-icons-traffic-sign-logo-stop-si-6jndnl
%2F&psig=AOvVaw3VQaBlqirZUPEwljdEFlOL&ust=1595867015358000&source=i
mages&cd=vfe&ved=0CAMQjB1qFwoTCNiRqpCq6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fsupport.worldwildlife.org
%2Fsite%2FSPageServer%3Fpagename
%3Ddonate_tote_bags&psig=AOvVaw3RHkXWdLp_hte4zRVLrPyl&ust=1595867585
146000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCJjMmZ6s6-
oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com
%2Fpin%2F533324780868971313%2F&psig=AOvVaw0uiW-5-9bWnJLkC3C-
Fsmq&ust=1595868188777000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCI
D607iu6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F
%2Fwww.businessinsider.com%2Flogo-quiz-can-you-identify-these-brands-when-
their-names-are-stripped-out-2012-
7&psig=AOvVaw3zhC8iVCvCv1wFL62uIElO&ust=1595868716212000&source=ima
ges&cd=vfe&ved=0CAMQjB1qFwoTCLiB9Lew6-oCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=http%3A%2F%2Fwww.dividapps.com%2Flq
%2Fquiz.html%3Flevel%3D7%26question
%3D10&psig=AOvVaw3zhC8iVCvCv1wFL62uIElO&ust=1595868716212000&sourc
e=images&cd=vfe&ved=0CAMQjB1qFwoTCLiB9Lew6-oCFQAAAAAdAAAAABAi

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.ayalamalls.com
%2Fexplore%2Fmalls%2Fstore%2FAYALA-SERIN-1086740&psig=AOvVaw1Hj8b-
JamDETpxn-
U09u3m&ust=1595899204846000&source=images&cd=vfe&ved=0CAMQjB1qFwoT
CNj_iYKi7OoCFQAAAAAdAAAAABAk

https://www.google.com/url?sa=i&url=https%3A%2F%2Ffontmeme.com
%2Fphilippine-airlines-font
%2F&psig=AOvVaw2pST6ThdEgG1_5lyQaLNU7&ust=1595899573562000&source=
images&cd=vfe&ved=0CAMQjB1qFwoTCPDMk7ij7OoCFQAAAAAdAAAAABAD

13
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.seatlink.com
%2Fairlines%2Fcebu-pacific
%2F&psig=AOvVaw2_G92T_lAkbygmWFatJHdl&ust=1595902434674000&source=i
mages&cd=vfe&ved=0CAMQjB1qFwoTCIiBi72u7OoCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Flogodix.com
%2Fshopee&psig=AOvVaw3XhkGqevahT8bg39pmKHqD&ust=1595902891208000
&source=images&cd=vfe&ved=0CAMQjB1qFwoTCJCww96v7OoCFQAAAAAdAAAAA
BAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.logolynx.com
%2Ftopic%2Ftour%2Bde
%2Bfrance&psig=AOvVaw1cbPkn1BJIbZd8X2Y6GoLI&ust=1595906423902000&so
urce=images&cd=vfe&ved=0CAMQjB1qFwoTCKDLoPK87OoCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.dreamstime.com
%2F&psig=AOvVaw3Q-
SNZEikrdbwrHN1Hwcjt&ust=1595906552942000&source=images&cd=vfe&ved=0C
AMQjB1qFwoTCMC5grm97OoCFQAAAAAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.colourbox.com
%2Fvector%2Fcolorful-happy-family-logo-with-abstract-people-in-heart-shape-
vector-
29530332&psig=AOvVaw3NZfGPSq1YRtbiBEpCf1Jd&ust=1595906714186000&so
urce=images&cd=vfe&ved=0CAMQjB1qFwoTCKCZy4K-7OoCFQAAAAAdAAAAABAn

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.glassdoor.com
%2FReviews%2FPLDT-Reviews-
E522218.htm&psig=AOvVaw3F6oDL8kwtl9Idg4_9OMGx&ust=1596030653774000
&source=images&cd=vfe&ved=0CAMQjB1qFwoTCOCKp9SL8OoCFQAAAAAdAAAAA
BAD

https://www.google.com/url?sa=i&url=http%3A%2F%2Fwww.skolanlar.nu
%2Fsale.php%3Fgj%3Dcom%26hl%3Den%26aden%3Dadidas%2Blogo%2Bkopieren
%26xi%3D1%26xc%3D24%26pl%3D0%26pr%3D61.99%26you
%3D0&psig=AOvVaw09Dg1jT88oJYhsAepxFogN&ust=1596030875871000&source
=images&cd=vfe&ved=0CAIQjRxqFwoTCKDhycOM8OoCFQAAAAAdAAAAABAJ

14
15
For inquiries or feedback, please write or call:

Department of Education – Region VII, Central Visayas – Division of Tanjay City

(Office Address)- Barangay IX, Tanjay City

Telefax: (035) 415-8356/ (035) 415-9630

Email Address: depedtanjaycity@yahoo.com

Workplace/Fb page: DepEd Tayo – Tanjay City; website:www.depedtanjaycitydivision.com