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  • Twitter Keys of Lead Generation-SLIDES - Lesson 4

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    Hiroli
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    The document discusses strategies for lead generation and sales on Twitter. It outlines Mario Martinez's PVC methodology for social selling, which stands for Personalize, Value, and Call to Action. It also provides best practices for running Twitter contests, such as discouraging multiple accounts and repetitive tweets, asking participants to mention the brand, encouraging relevant topics, and adhering to laws and regulations. Finally, it distinguishes between contests which require skills and sweepstakes which involve random drawings.

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    twitter keyss of lead gen

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    The document discusses strategies for lead generation and sales on Twitter. It outlines Mario Martinez's PVC methodology for social selling, which stands for Personalize, Value, and Call to Action. It also provides best practices for running Twitter contests, such as discouraging multiple accounts and repetitive tweets, asking participants to mention the brand, encouraging relevant topics, and adhering to laws and regulations. Finally, it distinguishes between contests which require skills and sweepstakes which involve random drawings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    12 views15 pages

    Twitter Keys of Lead Generation-SLIDES - Lesson 4

    Uploaded by

    Hiroli
    The document discusses strategies for lead generation and sales on Twitter. It outlines Mario Martinez's PVC methodology for social selling, which stands for Personalize, Value, and Call to Action. It also provides best practices for running Twitter contests, such as discouraging multiple accounts and repetitive tweets, asking participants to mention the brand, encouraging relevant topics, and adhering to laws and regulations. Finally, it distinguishes between contests which require skills and sweepstakes which involve random drawings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    The Key to

    Lead Generation
    on Twitter
    Twitter for social
    selling to your
    B2B audience
    Mario Martinez’s Twitter PVC
    sales methodology:

    • Personalize: Reference a particular person in the tweet.


    Mario Martinez’s Twitter PVC
    sales methodology:

    • Personalize: Reference a particular person in the tweet.


    • Value: Bring value to your audience with content, e-books,
    white papers, blogs, and videos that answer questions
    important to your buyer.
    Mario Martinez’s Twitter PVC
    sales methodology:

    • Personalize: Reference a particular person in the tweet.


    • Value: Bring value to your audience with content, e-books,
    white papers, blogs, and videos that answer questions
    important to your buyer.

    • Call to action: Ask a question of that buyer to create


    engagement.
    Using Twitter
    to drive
    ecommerce sales
    Twitter contest rules:

    • Discourage the creation of multiple accounts.


    Twitter contest rules:

    • Discourage the creation of multiple accounts.


    • Discourage posting the same tweet repeatedly.
    Twitter contest rules:

    • Discourage the creation of multiple accounts.


    • Discourage posting the same tweet repeatedly.
    • Ask people to mention you in their update so you can see all
    the entries.
    Twitter contest rules:

    • Discourage the creation of multiple accounts.


    • Discourage posting the same tweet repeatedly.
    • Ask people to mention you in their update so you can see all
    the entries.

    • Encourage the use of topics relevant to the contest.


    Twitter contest rules:

    • Discourage the creation of multiple accounts.


    • Discourage posting the same tweet repeatedly.
    • Ask people to mention you in their update so you can see all
    the entries.

    • Encourage the use of topics relevant to the contest.


    • Adhere to applicable laws and regulations.
    Twitter contest rules:

    • Discourage the creation of multiple accounts.


    • Discourage posting the same tweet repeatedly.
    • Ask people to mention you in their update so you can see all
    the entries.

    • Encourage the use of topics relevant to the contest.


    • Adhere to applicable laws and regulations.
    • Follow Twitter Rules with regard to prohibited content and
    trademarked content.
    Contest
    Requires some sort of skill or purposeful action by
    the participant
    Sweepstakes
    Requires entering to be put into a pool of possible
    winners in a drawing

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