The Power of

Networking and
Engagement
Networking to
build brand and
influence
Consider how you
can interact with
influencers,
partners or other
brands.
Actions to avoid:

1. Don’t jump into conversations or use trending hashtags if they

aren’t relevant to you or your business.
Actions to avoid:

1. Don’t jump into conversations or use trending hashtags if they

aren’t relevant to you or your business.
Actions to avoid:

1. Don’t jump into conversations or use trending hashtags if they

aren’t relevant to you or your business.

2. Don’t favorite or retweet everything that your targeted customer

or prospect tweets.

3. Don’t use direct message ever, unless you have a specific,

mutually beneficial comment or question to ask.
Delivering stellar
customer service
on Twitter
Managing crisis
on Twitter
Social Media Problem
A minor customer service issue that can be resolved
using standard service tactics
Social Media Crisis
Affects a larger audience and requires a special
response from your business to prevent escalation
If there is a social media mess-up:

1. Reach out to your legal team.

If there is a social media mess-up:

1. Reach out to your legal team.

2. Apologize.
Internet Troll
A person who starts quarrels with your customers or is
looking to distract and sow discord by posting
inflammatory tweets