87 Coolthings DIGITAL

Advertising Week 2009
87 cool things,
even a few from us
Google Creative Lab

Does not sell anything.
Is comprised of creative people.
Likes idea people and tech people and those who are both.
Should not really be giving speeches.

bit.ly/87coolthings
link....
Today's list of stuff.

1. stuff we like
2. stuff that's probably worth knowing about
3. stuff we made
Three Ways of
Thinking of Google
1. when you are creating experiences
2. when you want people to go experience those experiences
3. when you are thinking of both simultaneously (recommended)

future = glorious mess!

why? the cost of experimentation is approaching zero.
Launch: Mar '09
Uses: YouTube
(just cool)
url: thru you

"API"
API = All-Powerful-Imaginatorium
(not really. API = application programming interface)
Screen shot from

Churaumi-Hakken
Aquarium site
(using the YT API).
It is down now - but
while it was up
we were spellbound.
Launch: Jun '09

yooouuutuuube
Take something cool and make it insanely cool
[click to play video]
Launch: May '09
Uses: YouTube API
url: original Alice

that's not cool

Cool user-focused teen site powered by
YouTube (without anyone knowing)
Launch: Jan '09
Uses: YouTube API
url: thatsnotcool
karaoketube
Using youtube API and lyrics databases to
create on-the-fly karaoke
Launch: Nov '08
Uses: YouTube API

[now in disrepair]
url: karaoketube
sprint
Integrated top-to-bottom
campaign with UGC
Launch: Dec '08
Uses: YouTube API,
url: clock demo

now campaign
animoto
Animoto lets users generate
and post videos of their photos
Launch: Dec '08
Uses: YouTube API
url: animoto
citizen reporting
& iran The citizen is the
spokesperson
Launch: Jun '09
Uses: YouTube
url: Reporter Center

bylaurenluke
A passion for make-up and a webcam
Joined: Jun '07
Uses: YouTube
url: BBC feature

bylaurenluke
on youtube
nike five
Maximizing all the assets, out-takes,
making-of's, edits and phone-cams ^^ Rooney gets nutmegged
by a kid
Launch: Feb '09
Uses: YouTube
(just cool)
url: nike football

webbys
The Webbys create a homepage with
all the content from the 2009 awards.
Launch: Jun '09
Uses: YT Flash gadget
url: Webbys '09

HP or YT?
Make YouTube your own...
A complex and highly engaging online video
contest from HP with online editing tools
Launch: Aug '09
Uses: Giant YouTube

Contest Gadget
url: you on you

cavalcade
YouTube channel where users dub Seth
McFarlane cartoons. Definitely funnier.
Launch: Sep '08
Uses: YouTube Contest
url: cavalcade
nintendo
Warioland : A 2008 YT channel takeover
that brought the house down
Launch: Sep '08
Uses: YT Flash gadget
url: warioland on YT
"Annotations"
Make your entire website out
of videos on YouTube. Cool.
Launch: May '09
Uses: YT annotations
url: booneoakley.com
where's Dexter?
Involve your viewers... & find Dexter
Launch: Sep '09
url: where's dexter?

yt street fighter
Classic use of annotations to create games
Launch: Jan '09
url: StreetFighter
BBoy Joker
interactive
parkour Choose your route
and moves for the
free-running, roof-
climbing crazy
people
Launch: Aug '09
url: Livewire
mosaic
A music video made of
thousands of stills
from classic YT
videos - each still is
annotated so you
can click to watch
the older videos
Launch: Apr '09
url: Mosaic
sour
A music video made
only using fans of the
bands and (believe it
or not) shot entirely
on webcams
Launch: Jul '09
Uses: YouTube
(just cool)
url: Sour
yousuckatphotoshop
Cos we still love it
Launch: Jan '08
Uses: YouTube
(just cool)
url: Yousuckatphotoshop
inBflat
User generated content turned into
user-generated composition tool
Launch: May '09
Uses: YouTube
(really cool)
url: inBflat.net
handdrawn
A beautiful stop-motion portfolio playing
with digital identity and object. [classic]
Launch: Aug '08
Uses: YouTube
(just cool)
url: evelien lohbeck

postit creative
YT : Jun '09 TV : Aug '09

photo creative
YT : Apr '09 TV : Sep '09

shadow creative
YT : Aug '07 TV : Aug '09

we are here...
portfolio maps
designers create portfolios using maps
Launch: n/a
Uses: Maps API
url: microtyp.org
blaubo.com
Stas Kulesh
scribblemaps
Make a map into a sketch pad
Launch: May '09
Uses: Maps API
url: scribblemaps
zappos
Let people watch other people buy stuff
and then link it through to the store...
Launch: Apr '09
Uses: Maps API
url: zappos
nation of go
BF Goodrich building driver communities
around maps using geo-tagged mobile tools
Launch: Sep '09
Uses: Maps API,

MyMaps YouTube
url: nation of go
mapmyrun
Map your run before you start, share,
and see how far you want to go
Launch: Nov '08
Uses: Maps API
url: mapmyrun
my tracks
Map your run or ride after you've
finished and get statistics
Launch: Aug '09
Uses: Android;
Maps API
url: my tracks
tate art map

British public document the national art
treasures for Tate on a map mash-up
Launch: Jul '09
Uses: Maps API
url: artmap
TM
Monopoly
Play monopoly world-wide
Launch: Sep '09
Uses: Maps API,

SketchUp API
url: monopolycitystreets
ohio is a piano
Makes all the
counties of Ohio state
into piano keys and
let people play tunes
(randomly or by data
set)
Launch: Jul '09
Uses: Maps API;

Flash
url: ohio is a piano

hong kong pixel maps

pixel maps of Hong Kong built into Google maps API
Launch: Jun '09
Uses: Maps API

(just cool)
url: pixel maps

real world racer

Race around the (Google) Earth with old
school computer game controls < > ^ v
Launch: Nov '08
Uses: Maps API

(just a game)
url: realworldracer
uniqlo fashion map

Follow a jacket
across the map as it
is modeled by 1000
Tokyo residents each
with their own style.
Launch: May '09
Uses: Maps API
url: uniqlo
WoW map
The World of Warcraft in Google Maps
Launch: Mar '09
Uses: Maps API
url: WoW map

[deep breath...]
make history
Create a virtual memorial to 9/11 using Street
View imagery and layers of digital storytelling.
Launch: Sep '09
Uses: Maps API,

Street View
url: makehistory
DIY streetview
Why wait for the StreetView tricycles?
Create your own authentic experience.
Launch: May '09
Uses: Sticky Tape
url: Office Streetview

interactive
projection
Affect the
space
between
message
and recipient
in a highly
personal way.
url: environmental
projection
building
projection
cool building projections
Feb '09
Apr '09
Aug '09
goollery.org
A collection of
Google-related
projects from
around the world
Launch: Sep '09
url: goollery.org
daytum
Give people new
tools to track and
monitor their lives
and ways to share.
Watch that data
change the world
Launch: Sep '08
url: daytum
stweet
Mashup geo-coded
mobile tweets with
StreetView or Maps
so that you can see
where other people
are twittering from
Uses: Streetview API;

Maps API; Twitter API
url: stweet
twittervision
go ogle
Mathematical composites based on Google image search.
Uses: Image Search
url: meggangould.net
montage mashup
Use image search API to generate art & wallpaper
Uses: Image Search API

url: montage-a-google
we tell stories
Books are books
until you start
thinking of them
differently – here
books are
journeys.
Launch: Oct '08
Uses: Maps API
url: we tell stories

wordle.net
source: Obama's Inaugural Address

url: wordle.net
augmented reality 101

US Postal and the Augmented Reality tool
to tell you if your parcel is big enough.
Launch: Jun '09
url: AR for USPS

cooler AR
Mobilizy (Wikitude)
Winner of the Android Developer Challenge
Launch: Aug '08
Uses: Android
url: mobilizy
sky map
Celestial knowledge tool on your phone
Launch: Jun '09
Uses: Android; Maps
url: sky map

touchable holography
Geek out moment.
Launch: Aug '08
url: siggraph09
pdf: abstract
wave
Yes, it's a 1 hour
and 20 minute
software demo.
And yes, you
should watch it.
Launch: Jun '08
url: wave
android
android.
it's open source.

anybody can use it.
sound familiar?
your crystal ball

Search = interest. What
interests people? When?
Where? Really? Find out.
insights for search
google trends
domestic trends
SbKT
YouTube Insights
Blogsearch
Google Analytics
voice search
what happens when
you don't have to
type any more?
translate
what happens when language
barriers fall?
url: translate.google.com
gmail translate
fast flip
letting news sites
be read like
news papers
Business Week
NY Times
video chat
... inside
your email
app engine
Hosting web apps is for dummies
your location
You are here.....so why don't you.....
we made this...
favorite places
Collect the favorite places of notable
people around the world and make it
mobile... Charles Veley? Yo-Yo Ma?
url: Favorite Places Mobile

chrome
experiments
Market to your strengths.
Chrome is fast, so we proved it.
launched: Mar '09
uses: chrome & javascript
url: homepage
gravity
talk
browser balls
twitch
sphere
chromedrones
wavy
radiohead
Find someone great and do
something completely original with
them (...like giving away their IP)
Launch: Jul '08
url: code home

user videos
symphony
Allowed musicians worldwide to
audition for an international orchestra
Launch: Apr '09
Uses: YouTube
url: Home Page

Mash-up Video
Summary Video
UGC Video
The concert
symphony
Be ready to fail...
[4hrs
before
event]
symphony. fail?
[4hrs
before
event]
symphony. triumph!
[event]
gmail
stickers
bit.ly/87coolthings
(yes it's the whole presentation...)
(...until we speak to legal)
thanks... questions?
mailto:creativesandbox@google.com

87 Coolthings DIGITAL

Uploaded by

Copyright:

Available Formats

You might also like

87 Coolthings DIGITAL

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

87 Coolthings DIGITAL

Uploaded by

Copyright:

Available Formats

Advertising Week 2009

Google Creative Lab

Is comprised of creative people.

Should not really be giving speeches.

Today's list of stuff.

2. stuff that's probably worth knowing about

3. when you are thinking of both simultaneously (recommended)

future = glorious mess!

Launch: Mar '09

url: thru you

Screen shot from

Launch: Jun '09

Launch: May '09

Uses: YouTube API

url: original Alice

that's not cool

Launch: Jan '09

Uses: YouTube API

Launch: Nov '08

Uses: YouTube API

Launch: Dec '08

Uses: YouTube API,

url: clock demo

Launch: Dec '08

Uses: YouTube API

Launch: Jun '09

url: Reporter Center

Joined: Jun '07

url: BBC feature

Launch: Feb '09

url: nike football

Launch: Jun '09

Uses: YT Flash gadget

url: Webbys '09

Launch: Aug '09

Uses: Giant YouTube

url: you on you

Launch: Sep '08

Uses: YouTube Contest

Launch: Sep '08

Uses: YT Flash gadget

Launch: May '09

Launch: Sep '09

url: where's dexter?

Launch: Jan '09

Launch: Aug '09

Launch: Apr '09

Launch: Jul '09

Launch: Jan '08

Launch: May '09

Launch: Aug '08

url: evelien lohbeck

YT : Jun '09 TV : Aug '09

YT : Apr '09 TV : Sep '09

YT : Aug '07 TV : Aug '09

Uses: Maps API

Launch: May '09