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  • Strategic Overview - July 2020

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    Pradeep Raj
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    This document provides a strategic overview comparing YouTube and Twitter for the period of April 2020 through June 2020. Some key findings are that YouTube had over 97 billion total visits, compared to Twitter's 16 billion visits. YouTube users on average spent more time on the site and viewed more pages per visit than Twitter users. When looking at engagement by device, desktop users had longer visit durations and viewed more pages than mobile users on both platforms. The largest sources of traffic for both sites were direct, organic search, and referrals.

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    This document provides a strategic overview comparing YouTube and Twitter for the period of April 2020 through June 2020. Some key findings are that YouTube had over 97 billion total visits, compared to Twitter's 16 billion visits. YouTube users on average spent more time on the site and viewed more pages per visit than Twitter users. When looking at engagement by device, desktop users had longer visit durations and viewed more pages than mobile users on both platforms. The largest sources of traffic for both sites were direct, organic search, and referrals.

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    © All Rights Reserved
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    25 views2 pages

    Strategic Overview - July 2020

    Uploaded by

    Pradeep Raj
    This document provides a strategic overview comparing YouTube and Twitter for the period of April 2020 through June 2020. Some key findings are that YouTube had over 97 billion total visits, compared to Twitter's 16 billion visits. YouTube users on average spent more time on the site and viewed more pages per visit than Twitter users. When looking at engagement by device, desktop users had longer visit durations and viewed more pages than mobile users on both platforms. The largest sources of traffic for both sites were direct, organic search, and referrals.

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    © All Rights Reserved
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    of 2

    JULY 2020

    Strategic Overview

    youtube.com

    twitter.com

    View the full analysis at:


    pro.similarweb.com
    Strategic Overview Page1 of 1

    Visits over time


    Apr 2020 - Jun 2020 All traffic Worldwide
    Benchmark To: youtube.com VS. twitter.com

    Only unbounced visits

    35.00B

    30.00B

    25.00B

    20.00B

    15.00B

    10.00B

    5.000B

    0
    Apr 2020 May 2020 Jun 2020

    Domain Traffic share Total Visits Change over… Unique visits Avg. visit dur… Pages per visit Bounce rate

    youtube.com 85.65% 97.98B  6.99% 1.687B 00:21:49 9.09 25.36%

    14.35% 16.42B  1.22% 765.9M 00:10:51 11.75 30.75%


    twitter.com

    Engagement metrics
    Apr 2020 - Jun 2020 Worldwide • Desktop Mobile

    Domain Desktop / Mobile traffic split Visit duration Pages per visit Bounce Rate

    54:28 9.96 20.9%


    youtube.com 79% 21%
    41:50 5.79 42.0%

    45:26 17.92 18.1%


    twitter.com 48% 52%
    36:39 6.10 42.4%

    49:57 13.94 19.5%


    Arena average 63% 37%
    39:14 5.94 42.2%

    Marketing Channels Overview


    Apr 2020 - Jun 2020 Desktop Worldwide
    Benchmark To: youtube.com VS. twitter.com

    Benchmark to youtube.com Only unbounced visits Benchmark to category # %

    75B

    50B

    25B

    0
    Direct Email Referrals Social Organic Search Paid Search Display Ads

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 7/29/2020

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