This document provides an overview of Anh Q. Vu's experience in marketing and communications. She has 7 years of experience working for fashion, lifestyle, and consumer brands in Vietnam. She has set up and managed marketing departments for two luxury fashion distribution companies. Her experience includes working directly with international brands based in Paris, New York, and London. She has experience conceptualizing, developing, and managing events and launching successful social media campaigns. She has also written editorials for top Vietnamese fashion magazines and landed advertising campaigns.
This document provides an overview of Anh Q. Vu's experience in marketing and communications. She has 7 years of experience working for fashion, lifestyle, and consumer brands in Vietnam. She has set up and managed marketing departments for two luxury fashion distribution companies. Her experience includes working directly with international brands based in Paris, New York, and London. She has experience conceptualizing, developing, and managing events and launching successful social media campaigns. She has also written editorials for top Vietnamese fashion magazines and landed advertising campaigns.
This document provides an overview of Anh Q. Vu's experience in marketing and communications. She has 7 years of experience working for fashion, lifestyle, and consumer brands in Vietnam. She has set up and managed marketing departments for two luxury fashion distribution companies. Her experience includes working directly with international brands based in Paris, New York, and London. She has experience conceptualizing, developing, and managing events and launching successful social media campaigns. She has also written editorials for top Vietnamese fashion magazines and landed advertising campaigns.
This document provides an overview of Anh Q. Vu's experience in marketing and communications. She has 7 years of experience working for fashion, lifestyle, and consumer brands in Vietnam. She has set up and managed marketing departments for two luxury fashion distribution companies. Her experience includes working directly with international brands based in Paris, New York, and London. She has experience conceptualizing, developing, and managing events and launching successful social media campaigns. She has also written editorials for top Vietnamese fashion magazines and landed advertising campaigns.
• Seven years of combined experience in Marke>ng and Communica>ons for
fashion, lifestyle and consumer brands
• Set up, recruit and manage the MarCom departments for two biggest Vietnamese companies that is specialized in luxury fashion distribu>on.
• Experience working directly with MNC brands, high-‐end fashion and lifestyle designers brands that are based in Paris, New York and London
• Experience working full>me and freelance and for global PR agency.
• Develop and maintain close rela>onship with editors, journalists, bloggers, celebri>es, photographers, stylists, and models… in Vietnam and other SEA countries.
• Passionate for digital marke>ng and successfully launch various social media campaign for established and upcoming brands.
• Conceptualize, develop and manage various events for consumer and lifestyle brands including Hermes, ESCADA, Canali, Ford, Heineken, Guardian, Delll
Press Release
Press Release: ESCADA “A View on Fashion: 1978-‐2009” (Local adapta>on) – Jul 2009
Press Release: Canali Made to Measure Service – Jan 2012
Press Release: Ford Vietnam reports first quarter 2011 sales results – Apr 2011
Press Release: Guardian Health & Beauty opens new stores in Hanoi – Aug 2014
Editorials
Editorial: The new “ambassador” of Lanvin
Publica>on: Style Vietnam* -‐ Sep 2012
Republished on Dep* Online: hgp://dep.com.vn/Thoi-‐trang-‐Tin-‐tuc-‐deleted/Guong-‐mat-‐la-‐cua-‐Lanvin/15649.dep
* Dep and Style are among the top-‐rated local fashion magazines in Vietnam
Editorial: Azzedine Alaia – A fashion insider
Publica>on: Style Vietnam -‐ Feb 2012
Editorial: Fashion’s Night Out
Publica>on: Style Vietnam* -‐ Sep 2012
Editorial: Pop Art in the World of Fashion
Publica>on: Style Vietnam -‐ Feb 2012
Advertorials
Client: DIAGEO (Johnnie Walker Blue Label)
Publica>on: F Fashion Magazine Vietnam – Sep 2012
Media value: $12,000 USD
Client: LUALA
Publica>on: Bazaar Vietnam – Nov 2011
Media value: $10,000 USD
Pitching
Client: Talbot Runhof
Successfully landed the cover page, 4-‐page editorial and 2-‐page exclusive interview on Elle Vietnam – Jan 2012
Media Value: $65,000 USD
Client: Etro
Successfully landed 2-‐page exclusive interview with Veronica Etro on Dep Vietnam (May 2012)
Media Value: $4,000 USD
Client: Canali
Successfully landed 2-‐page editorials on Canali Made to Measure Service on Men’s Magazine – Feb 2012
Media Value: $3,500 USD
Events
Event: Azzedine Alaia Private Launch
Date: Oct 2013| Venue: Sofitel Metropole Legend Hotel
Client: LUALA
Event: Paul Smith Spring Summer 2013 Preview
Date: June 2013| Venue: LUALA Store
Client: LUALA
Event: ESCADA Fashion Shows
Date: 2011-‐2014 | Venue: Varies
Client: ESCADA
Event: Heineken Perfect Friday
Date: 2013-‐2014 | Venue: Different bars and nightclubs in Vietnam
Client: Heineken Vietnam
Event: Summer Pool Party
Date: June 2013 | Venue: Keangnam Tower Hanoi
Client: Style Magazine
Event: LUALA Concert (Outdoor musical series)
Date: 2011-‐2013| Venue: Ly Thai To street, Hanoi
Client: LUALA
Digital
Campaign: Fiesta Hunt (hgp://talent.adweek.com/gallery/11540165/Ford-‐Fiesta-‐Campaign) (2011)
Descrip>on: Develop, manage and execute all aspects of Fiesta Hunt, a launching campaign for the all-‐new Ford Fiesta with two rounds: Round 1 challenges contestants to upload a photo of Fiesta. Round 2 contestants upload a video clip of Fiesta. Winner to be selected by public votes (40%) and judging panel (60%) and to be award one brand new Fiesta worth 30,000 USD. Ater 3 months of launching, the campaign has agracted more than 13.100 fans, on Ford Fiesta Facebook page, exceeds KPI by 24%.
Client: Ford Vietnam
Campaign: Alba Mineral Water Social Launch (2014)
Descrip>on: Conceptualize and develop the social plan for Alba mineral water with the launch of new TVC and print ads in order to create brand awarenss and increase sales volume.
Client: Tam Son / Alba
Thank you!