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  • Lecture 63 - CHEAT-SHEET-The-product-manager-the-data-diet PDF

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    Dian E. Pratama
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    The lecture discussed the importance of gathering information from multiple sources when making product decisions, rather than relying on a single source, to avoid building the wrong product. It recommends including internal feedback, user test data, online feedback, analytics statistics, news, market trends, and watching competitors as sources of information. Customer interviews are described as just one "dish" in a broader "data diet". While useful, customer interviews have limitations in that they do not scale to large numbers and provide qualitative rather than quantitative data.

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    Lecture 63 - CHEAT-SHEET-The-product-manager-the-data-diet.pdf

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    The lecture discussed the importance of gathering information from multiple sources when making product decisions, rather than relying on a single source, to avoid building the wrong product. It recommends including internal feedback, user test data, online feedback, analytics statistics, news, market trends, and watching competitors as sources of information. Customer interviews are described as just one "dish" in a broader "data diet". While useful, customer interviews have limitations in that they do not scale to large numbers and provide qualitative rather than quantitative data.

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    65 views1 page

    Lecture 63 - CHEAT-SHEET-The-product-manager-the-data-diet PDF

    Uploaded by

    Dian E. Pratama
    The lecture discussed the importance of gathering information from multiple sources when making product decisions, rather than relying on a single source, to avoid building the wrong product. It recommends including internal feedback, user test data, online feedback, analytics statistics, news, market trends, and watching competitors as sources of information. Customer interviews are described as just one "dish" in a broader "data diet". While useful, customer interviews have limitations in that they do not scale to large numbers and provide qualitative rather than quantitative data.

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    © All Rights Reserved
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    of 1

    The product manager

    & the data diet


    LECTURE
    SUMMARY

    Covered in this lecture: Taught by:

    How to make sure you gather

    enough information

    You can't make product decisions based on only one

    single source of information, because you risk building the

    wrong product

    Sources of information you will use:

    - internal feedback

    - user test data

    - online feedback

    - analytics stats

    - news

    - market trends

    - watching competitors

    Customer interviews are just a dish in your data diet

    Customer interviews have vulnerabilities:

    1. They don't scale

    - you can't talk to too many people

    2. The data is qualitative

    - you also need quantitative data because it's more precise

    See you next lecture!

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