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J. R. Soc. Interface-2014-Garcia PDF
J. R. Soc. Interface-2014-Garcia PDF
J. R. Soc. Interface-2014-Garcia PDF
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Keywords:
social interactions, bubbles, socio-economic
1. Introduction
Bitcoin [1], the best-known cryptographic currency, draws as many harbingers of
signals, Bitcoin
imminent failure [2,3] as heralds of long-term success as a mainstream currency
[4]. Throughout its 5-year existence, it has been the subject of growing attention,
due in part to its rapidly increasing and very volatile exchange rate to other
Author for correspondence: currencies. Amidst the hype surrounding the cryptocurrency, it is difficult
David Garcia to recognize which factors participate in its growth, and influence its value.
Bitcoin’s decentralized structure, based on the contribution of its users rather
e-mail: dgarcia@ethz.ch
than a central authority, implies that the dynamics of its economy may be
strongly driven by social factors, which are composed of interactions between the
actors of the market. This paper reveals the interdependence between social sig-
nals and price in the Bitcoin economy, namely a social feedback cycle based on
word-of-mouth effect and a user-driven adoption cycle.
The Bitcoin economy is indeed growing at a staggering speed: the market
value of all bitcoins in circulation went from about USD $277 K when bitcoins
were first publicly traded in July of 2010, to over USD $14B in December of
2013, hence a 50 000-fold increase in that period [5]. This came along with a
stark increase in public interest, as shown by Internet search data: during the
same period, the volume of Bitcoin-related searches on the Google search
engine grew by over 10 000% [6]. Our hypothesis is that this growth is driven
by the online actions and interactions of individual users, which leave traces of
Electronic supplementary material is available their activity. How can we use these digital traces to capture the link between
market dynamics and public interest? In this paper, we provide evidence that
at http://dx.doi.org/10.1098/rsif.2014.0623 or
this feedback can be understood by incorporating two types of signals: price
via http://rsif.royalsocietypublishing.org.
and social information. The influence of the first was investigated through the
foundational work of Fama [7] and later Grossman [8], who demonstrated that
& 2014 The Author(s) Published by the Royal Society. All rights reserved.
Downloaded from rsif.royalsocietypublishing.org on August 6, 2014
(a) (b) 2
price (USD/BTC)
200
150
rsif.royalsocietypublishing.org
100 S
50 search
0
+
+
search volume
20
200
tweet ratio
15 150 W
10 100 – WoM
5 U +
50
0 0
users +
new users
30 000
20 000
P
10 000
10 000 price
0 0
26 Aug 2010 14 Mar 2011 30 Sep 2011 17 Apr 2012 3 Nov 2012 22 May 2013
date
Figure 1. (a) Time series of price (black) on Mt. Gox (top), number of Bitcoin-related tweets per million tweets (tweet ratio—blue), search volume (red) on Google
(middle), and number of new users in the Bitcoin network (purple) and number of downloads of the bitcoin client (green) (bottom). Differently coloured back-
grounds denote the three periods of our analysis. (b) Feedback diagram for the variables of our analysis. Increasing Bitcoin prices create collective attention through
search volumes, which in turn triggers word of mouth about Bitcoin, leading to higher prices. A similar loop exists with the amount of users in the Bitcoin economy.
Very high search volumes serve as an indicator of information search patterns before users sell their bitcoins, lowering the price. Arrows connecting variables have
widths proportional to the VAR results of table 2. (Online version in colour.)
Table 1. Sample sizes of the Twitter, Wikipedia, Facebook, Bitcoin network and SourceForge datasets (top) and BTC exchange markets datasets (bottom).
9 Jan 2009 6 827 894 266 306 726 448 6 330 676
end date users Facebook reshares client downloads
31 Oct 2013 4 717 713 2461 3 817 506
market currency period BTC volume currency volume
Mt. Gox USD 17 June 2010 – 31 Oct 2013 52 273 038.8 1 663 743 940.58 USD
Mt. Gox EUR 5 Sep 2011– 31 Oct 2013 274 870 619 126 206 290.65 EUR
BTC-China CNY 17 June 2011 – 31 Oct 2013 2 062 919.84 1 383 924 703.13 CNY
BTC-de EUR 3 Sep 2011– 31 Oct 2013 958 257.95 34 897 155.88 EUR
economic agents rapidly integrate common sources of infor- 1.2. Bitcoin block chain and software client: user base
mation to assign a price to a good, including price itself. The The Bitcoin block chain is a public ledger containing the full
role of purely social information for price formation was first record of all public transactions in the history of the Bitcoin
studied by Bikhchandani [9], who showed that imitation is a currency [1]. Every node of the Bitcoin network, running a
rational strategy in periods of large volatility or in the absence Bitcoin software client, keeps a copy of the block chain. Our
of other sources of information. analysis of the block chain, as well as of the number of down-
In the Bitcoin economy, the fixed supply and predictable loads of the software client, yields two approximations for
scarcity, both independent of the user base, create a strong the true number of new Bitcoin users at any time. The
link between public interest, user adoption and price (illus- number of new Bitcoin users adopting the currency at time
trated in the time series of figure 1a). Following from our t is represented by the variable Ut in figure 1b.
hypothesis on the role of social interactions, a key issue is char-
acterizing the effect of social influence [10,11] in the price
variations. We quantify these socio-economic signals to provide
an analytical perspective on the relationship between the
Bitcoin exchange rates and the social aspects of its economy. 1.3. Bitcoin exchange rates
By adopting this perspective, we reveal multiple temporal Bitcoins (BTC) are traded for other currencies at public Internet
dependencies leading to the formation of Bitcoin price bubbles. exchanges. As of December 2013, the oldest public exchange,
and the largest to trade BTC for US dollars (USD) and euros
(EUR), is Mt. Gox; the largest exchange by BTC volume is
1.1. Four-tiered data BTC-China, which trades BTC for Chinese renminbi (CNY)
We use a four-tiered dataset (table 1) composed of records of [12]. For our analysis, we use trading data from these two
exchange data, social media activity, search trends and user exchanges and a third exchange hosted in Europe, BTC-de,
adoption of Bitcoin. including exchange rates in three currencies USD, EUR and
Downloaded from rsif.royalsocietypublishing.org on August 6, 2014
CNY, using BTC/USD as a historical reference. The trading on the oldest (to the best of our knowledge), regularly active 3
price is represented by the variable Pt in figure 1b. public Facebook page dedicated to Bitcoin (http://www.face
book.com/bitcoins). We downloaded Bitcoin market data from
rsif.royalsocietypublishing.org
http://bitcoincharts.com, covering the largest markets for
1.4. Information search three currencies: Mt. Gox for USD, BTC-China for CNY, and Mt.
We measure the interest in obtaining information about Bit- Gox and BTC-de for EUR. In the main text, we use the Mt. Gox
coin through the normalized search volume for the term BTC/USD time series as a reference for price when not mentioned
otherwise, since it is the largest market by volume throughout the
‘bitcoin’ on the Google search engine. Search volume data
study period [12].
have been shown useful to capture the information-gathering
stage of the decision process of individuals, leading to
insights about volume and volatility [13,14], as well as finan- 2.2. Reconstructing the number of users of the Bitcoin
cial returns [15]. Alternatively, Wikipedia usage [16] can be
Table 2. VAR results (weights and p-values) for Pt as Mt. Gox price, St as Google search volume, Ut as number of downloads of the Bitcoin client and Wt as 4
tweet ratio. Results in boldface are significant at the 0.05 level.
rsif.royalsocietypublishing.org
DPt21 DUt21 DWt21 DSt21
DPt 0.153 (7.2 1028) 0.137 (5.3 1025) 0.100 (4.4 1024) 20.233 (2.3 10211)
DUt 0.184 (1.6 10210) 20.143 (3.0 1025) 20.007 (7.8 1021) 0.158 (5.8 1026)
DWt 20.032 (2.0 1021) 8.201 (9.9 1021) 20.320 (9.4 10234) 0.243 (1.3 10214)
DSt 0.386 (1.5 10246) 0.016 (5.9 1021) 20.013 (5.9 1021) 0.293 (5.0 10220)
0.25 5
search to price WoM to search 0.15 price to WoM
0.4
0.20
rsif.royalsocietypublishing.org
0.25
search response
WoM response
price response
0.3 0.3 0.10
0.15 0.15 0.10
0.2
0.2 0.1 0.10 0.05
0.05 0
0 –0.05
0.05
0.1 2 4 6 8 10 2 4 6 8 10 2 4 6 8 10
0
0
0
0.30
price response
price response
0.4 0.20
0.4 0.20 –0.15 0
0.3
0.2 0.10
0.10 –0.10
0.2
0 0 –0.25
–0.20
0.1 2 4 6 8 10 2 4 6 8 10
0 –0.30
0 2 4 6 8 10
–0.35
2 4 6 8 10 2 4 6 8 10 2 4 6 8 10
t (days) t (days) t (days)
Figure 2. Impulse response function for the feedback loops between variables in our model, plus the negative relationship between search and price. Inset shows
results with Wikipedia views instead of Google search volumes as an estimator for S.
(a) (b)
30 200 20
150 –20
25 –40
price
100 –60
price (USD/BTC)
15 0
(c) 100
10 28 Nov 2012 200 50
150 0
tweet ratio
5 –50
100 –100
indicate that the driving forces behind Bitcoin prices changed (figure 3a: the trajectory of the weekly weighted mean price
since its invention [29], motivating our decomposition of the is almost exclusively on the left of the price/fundamental
study period into characteristic time windows, each of which equality line). The trade of bitcoins at a much higher price
corresponds to a distinct bubble. We do this by estimating a indicates the possible presence of a bubble [30], and the
lower bound for the fundamental value of Bitcoin: we events at which the market price starts diverging from the
approximate the energy cost of producing one bitcoin, fundamental value mark the beginning of bubbles. We ident-
which is derived directly from the Bitcoin difficulty [1] (see ify two such events: one around 18 October 2011, which
Material and methods). Throughout our study period, the marked the end of the 2011 bubble [31], and another one
price stayed almost always above the fundamental value around 28 November 2012, which is the date at which
Downloaded from rsif.royalsocietypublishing.org on August 6, 2014
mining rewards halved (‘Halving Day’ [32]), suddenly raising signals can be studied independently, the novelty of our 6
the fundamental value. During the study period, the price approach lies in the combination of all of them into a
rsif.royalsocietypublishing.org
never dropped significantly below the fundamental value, robust analytical approach. Together, these signals provide
which validates our estimate for it: a drop of price below a precise picture of Bitcoin’s growth over the 3-year period
the fundamental value would introduce a paradox in which we studied, from the first time bitcoins were publicly
the maintenance of the public ledger by the miners is no traded in the middle of 2010 through the successive price
more profitable for them. We thus define three characteristic surges until the end of 2013. These digital activity traces
periods, or bubbles (figure 1b): before the first event (P1), [35] are a unique source of information to quantitatively
between the first and the second events (P2) and after the describe the dynamics of large socio-economic systems
second event (P3). Running independent VAR analyses on [13,15]; our analysis combines for the first time social, econ-
the three periods shows that the two feedback cycles exist omic and technological factors into a unified perspective on
in the system when considering the three periods together one such system.
may either denote that the appearance of these cycles is recent, search spikes, while it does not explain the occurrence of the 7
or presumably that the larger quantity of data from the last crashes, is consistent with past studies linking search volumes
rsif.royalsocietypublishing.org
period yields a higher signal-to-noise ratio, thus helping the to price fluctuations in financial markets [14,15]. While previous
characterization of the cycles. This second hypothesis would work indicated that news sources do not constitute good predic-
also explain the more nuanced findings obtained by our tors of future price changes [37], our analysis suggests that the
analysis compared with earlier work on earlier datasets [17]. successive price surges in the Bitcoin economy are largely due
We validated the results of the VAR technique in this last to its growing public attention. Initially, bitcoins had a negligible
period by comparing the output of the best VAR fit to the empiri- exchange value and were only known by a small community of
cal time series of our four variables. It is important to note that technically experienced users. Our analysis suggests that the
the VAR provides a fit of the daily changes, but in this validation successive waves of growth of the Bitcoin economy were
step we compare the cumulative levels. If the VAR errors were driven by corresponding waves of new users from public circles
temporally correlated, this would create structural divergence gradually opening to the currency. The growing user base cre-
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