What is Marketing?

Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept
which is used to make a comprehensive plan of action or a strategy to increase sell, create
awareness about brands and products etc. In very simple terms marketing means communicating
the RIGHT message, to the RIGHT people using RIGHT medium. Marketing plays a major role in
creating awareness about a business, increasing customer base, growing sales and building brand.
Marketing is one of the most important parts of any business and without effective marketing,
growing business becomes almost impossible. Effective marketing requires careful planning, creative
approaches, and smart execution

Digital Marketing| Definition

Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and

interactive marketing of products or services by utilizing digital innovation to achieve the customers,
and transform them into clients in a sustainable fashion. The whole concept and functionalities of
Digital Marketing are more competent, effective, result-oriented and measurable, which make it
very different from traditional marketing

The traditional way of marketing lets businesses market their products or administrations on print
media, radio and TV commercials, bill boards, business cards, and in numerous other comparable
ways where Internet or web-based social networking sites were not utilized for promoting.

However, traditional promoting approaches had constrained client reach ability and extent of driving
clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too.

Difference b/w Traditional Marketing & Digital Marketing

Traditional Marketing

1. Communication is unidirectional in traditional marketing, which means, an organization

communicates about its services with its audiences.

2. Medium of communication in traditional marketing is generally phone calls, emails, and letters.

3. Campaign in Traditional marketing takes more time as designing, preparing, and launching are
involved.

4. It is best for reaching local audience.

5. It is almost impossible to measure the effectiveness of a traditional marketing campaign.

Digital Marketing

1. Communication is bidirectional in Digital Marketing as businesses can communicate with

customers and customers can ask queries or make suggestions to businesses as well.

2. Medium of communication is more powerful and involves social media websites, chats, apps and
Email.

3. Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing
Digital Marketing campaigns is easier.

4. It is very effective for reaching global audiences.

5. Digital Marketing lets you measure the effectiveness of a digital marketing campaign through
analytics.

Digital Marketing accomplishes targets of marketing of a business through various Digital Marketing
Channels.

• 5 Best Digital Marketing Tools

1. Needls (Paid)

Manage your ads on Facebook and Instagram. Needls examines social media conversations in real
time and based on the results determines the right audiences for your ads. As a results, your
potential customers will receive ads for products they need at the time they need them.

The ads cycle is:

• Create. The tool will create ads based on the information you provide about your business.

• Target. Needls monitors and analyses ads in real-time which makes it possible to optimise
ads for new businesses.

• Optimise. Needls continuously optimises ads content to make them most effective.

2. Vid IQ (Free/Paid)

Vid IQ is one of the most powerful video marketing tools you can access. It quickly shows you how
your content is performing, what's working, and what issues need your attention.

Key Features

 YouTube Keyword Research

 VidIQ Analytics
 Best Time to Post
 Top Playlists
 Embed URLs
 Subscriber Analysis
 Competitors

3. SEMrush (Paid)

SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google
Ad campaign optimization.

$99.95 monthly
Guru
$199.95 monthly
Business
 $399.95 monthly
Enterprise
Contact vendor

Key Features

 Organic Research
 Organic Search Positions
 Traffic Analytics
 Display Advertising Tool.
 Audience Insights.
 Backlinks.
 KW research.
 Product Listing Ads
 Position Tracking
 Site Audit
 Social Media Tracker
 Social Media Poster
 Brand Monitoring
 OnPage SEO Checker
 Backlink Audit Tool
 Organic Traffic Insights
 Content Analyzer

4. Canva (Free)

Canva is a graphics design platform that allows users to create social media graphics, presentations,
posters and other visual content.

Features

 Layouts for every occasion

 Stock images and illustrations
 Social media graphics
 Library of fonts
 Drag & drop editor
 Custom templates
 Customizable branding
 Photo editing
 Resize designs
 Branded templates
 Share photo folders
 Organize images into folders
 Upload fonts
 Transparent backgrounds
 Design folders
 Photo filters

 Stock vectors & photographs

 Icons, shapes & elements
 Presentations
 Multiple document types
 Graphs, mind maps, charts, & diagrams
 Collaborate with partners
 Color code thoughts and ideas
 Blog and website posts
 Cards and invitations
 Business cards
 Snapchat geofiler templates
 Business logos
 Share via email, text, messaging apps
 Publish for web & print