Models are graphic forms of frozen reality.

They allow us
to study system according to :

1. Organizing Function – orders and relates system to

each other
2. Heuristic Function – helps explain complicated or
ambiguous information
3. Predictive Function – a basis for assigning probability
NEWCOMB’S MODEL OF COMMUNICATION
3 FACTORS OF MESSAGE :

1. CODE – symbols that are arrange ina meaningful order (syntax)

2. CONTENT – information presented in a form of order or flow (structure)
3. TREATMENT – the decision the source makes in SELECTING and ARRANGING the
CODE and CONTENT.

3 MEANING OF CHANNEL

1. Modes of Encoding/ Decoding

2. Message Vehicles
3. Vehicle carrier