Coca Cola Company and its diversity

Outline:

I. Hook:
¨Our policy sets out to approach to inclusión, diversity and the avoidance of
discrimination at work.¨
- Coca Cola HBC AG

Coca-Cola is a flavored syrup combined with carbonated water and it has

gone on to become one of the most beloved refreshments of the modern
world.
II. Background
a) Who created the original Coca-Cola drink?
b) When was Coca-Cola incorporated into the market?
c) Acquisitions and marketing.

III. Inclusion and Diversity

a) What does the company think about the diversity?

b) Mission, vision and values.
c) Policy’s application.

IV. Conclusion

a) Assistance
b) Complaints
c) Sanctions
 Coca Cola Company and its diversity

¨Our policy sets out to approach to inclusion, diversity and the avoidance of
discrimination at work.¨ (Coca-Cola HBC AG).
Coca-Cola, is a flavored syrup combined with carbonated wáter and it has gone on
to become one of the most beloved refreshments of the modern world. In 1886,
pharmacist John Pemberton from Columbus, Georgia invented the original Coca-
Cola drink and sold it as a medicinal beverage. We can not forget who help John
during the creation of the desing of the product: Frank M. Robinson, he named the
product and created its logo; furthermore, he promoted the drink the best he could
with the limited budget that he had and succeeded. Three years later in 1889, an
American businessman called Asa G. Candler completed his purchase of the
Coca-Cola formula and brand from Pemberton's heirs with the intent to advertise
and sell it as a beverage to regular consumers.
Then, in 1892, the Coca-Cola Company was formally founded in Atlanta by
Candler. Candler was one of the first businessmen to use merchandising in his
advertising strategy. By 1895, Coca-Cola was being sold in every state in the
union. Coca-Cola’s first ad read "Coca Cola. Delicious! Refreshing! Exhilarating!
Invigorating!". As of 1948, Coca-Cola had claimed about 60% of the market
share.In 1919, the company was sold to Ernest Woodruff's Trust Company of
Georgia. By 1984, The Coca-Cola Company's market share decreased to 21.8%
due to new competitors, namely Pepsi, being released.

According to the policy of inclusion and diversity of Coca-Cola Company, they

recognize that diversity is essential being able to best serve their customers and
strive to ensure that no one is treated inappropriately or disrespectfully at the
workplace and all this is aligned with the values to act with integrity and care for the
workers. The vision of the company serves as the framework for their ¨Roadmap¨
and for them, it guides every aspect of their business by describing what they really
need to accomplish in order to continue achieving sustainable and quality growth.
Their vision includes be a great place to work where people are inspired to be the
best they can be.