Professional Documents
Culture Documents
Clienteles of Communication
Clienteles of Communication
COMMUNICATION
CLIENTELES OF COMMUNICATION
AND ITS NEED
• INDIVIDUALS
• GROUPS AND ORGANIZATIONS
• COMMUNITIES
INDIVIDUALS
GROUPS AND ORGANIZATIONS
• Needs:
1. Exchange ideas, gain more knowledge
and understanding.
2. Arrive at a decision or course of action
1. Task Communication
2. Climate Communication
3. Procedural Communication
4. Egocentric/Dysfunctional Communication
COMMUNITY
• GMA
• ABS-CBN
• TV 5
• GLOBE
• SMART
• SUN
GOVERNMENT SERVICE
• NGO’S
• Utilize communication most notably
during emergency, search, rescue and
assistance
ACADEMIC PRACTICE
• STUDENT PUBLICATION
• RADIO BASED UNIVERSITY
PROCESSES
• Encoding and Decoding
1. SENDER
2. IDEAS
3. CHANNEL
4. RECEIVER
5. FEEDBACK
METHODS
• INTRAPERSONAL
• INTERPRESONAL
• PUBLIC
• MEDIATED
• INSTITUTIONAL
• Verbal or Nonverbal
SOCIAL RESEARCH
• PULSE ASIA
• Est. 1999
• Political, cultural, socioeconomic
• SOCIAL WEATHER STATION
• Operating for 30 years
• Social research services
• AGB NIELSEN
• Commissioned research/independent study on television viewing
behavior
• Audience research
• KANTAR MEDIA
• Media analysis
• IBON FOUNDATION
• Est. 1978
• Understanding socioeconomics
RESEARCH ON
COMMUNICATION
• Must be curious about communication history,
concepts, issue, methods, problems, controversies