Lesson 2

Lesson 7

Local and Global Communication in Multicultural Setting

At the end of this lesson, you should be able to:

 explain how cultural diversity affects effective communication;
 appreciate the importance of knowing cultural diversity;
 demonstrate an awareness of the reality of cultural diversity through
identification of known dialects and languages.

Activity
Observe the picture below. Write your observations on the
box below the picture.

Analysis
Answer the question before proceeding to the discussion.
 1. What do you think is the connection of the picture to the day’s
lesson?
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Abstraction
What is multiculturalism?
Multiculturalism refers to the presence of people with several cultures in a
specific setting. It is the coexistence of diverse cultures, where culture
includes racial, religious, or cultural groups and is manifested in customary
behaviors, cultural assumptions and values, patterns of thinking, and
communicative styles.
The world today is characterized by ever growing compacts resulting in
communication between people with different linguistic and cultural
background. One of the most common forms of global communication is an
email. A person in one country types a message and clicks the send button.
The message is then encoded into packets which are sent across the internet
to the recipient. In another country, the receiver logs in and decodes the
message by opening the email, and retrieves the message. Global
communication becomes more complicated when there are multiple recipients
from different cultures with different languages all receiving the same
message, as well as when there are more layers added to the channel. For
example, if a world leader makes a speech broadcast across the globe,
people from one region may rejoice at the news, while others may find it
offensive. In this case, the channel itself can involve many different layers, as
translators, news, editors and commentators each interpret the message
differently before passing it on to the intended audiences.
LOCAL AND GLOBAL COMMUNICATION
It is the way on how we communicate to other. By using our own languages
and an English language, we can make a conversation locally or globally. The
main purpose of this is to have an idea on how can we apply what we learned
from them for ourselves and for our community. It can also be the way for our
country to have sufficient knowledge to make it more outstanding.
Local communication means data transferred directly from the gateway to
bluz DK, without going through the Particle cloud. Local communication can
be used for a lot of tasks that don't require the cloud.
Multicultural education refers to any form of education or teaching that
incorporates the histories, texts, values, beliefs, and perspectives of people
from different cultural backgrounds.
The study of global communication is an interdisciplinary field focusing on
global communication, or the ways that people connect, share, relate and
mobilize across geographic, political, economic, social and cultural divides.

COMMUNICATING ACROSS CULTURES

Communicating across cultures is challenging. Each culture has set rules
that its members take for granted. Few of us are aware of our own cultural
biases because cultural imprinting is begun at a very early age. And while
some of culture ‘s knowledge, rules, beliefs, values, phobias, and anxieties
are taught explicitly, most of the information is absorbed subconsciously. The
challenge for multinational communication has never been greater. Worldwide
business organizations have discovered that intercultural communication is a
subject importance not just because of increased globalization, but also
because their domestic workforce is growing more and more diverse.
Intercultural communication is a discipline that studies communication
across different cultures and social groups, or how culture affects
communication. It describes the wide range of communication processes and
problems that naturally appear within an organization or social context made
up of individuals from different religious, social, ethnic, and educational
backgrounds. In this sense it seeks to understand how people from different
countries and cultures act, communicate and perceive the world around them.
BARRIERS TO LOCAL AND GLOBAL COMMUNICATION IN
MULTICULTURAL SETTINGS
Some of the barriers to effective communication are language, medium of
communication, personality and culture. Culture became barrier to an
effective communication when a person has different language bearing, and
they have different interpretation to such words.
What is the difference between multicultural and cross-cultural or
Intercultural?
While they all might be under the same roof, they describe entirely
different rooms. The differences in the meanings have to do with the
perspectives we take when interacting with people from other cultures.
Multicultural refers to a society that contains several cultural or ethnic groups.
People live alongside one another, but each cultural group does not
necessarily have engaging interactions with each other. For example, in a
multicultural neighborhood people may frequent ethnic grocery stores and
restaurants without really interacting with their neighbors from other countries.
Cross-cultural (Intercultural) refers to the comparison of different cultures. In
cross-cultural communication, differences are understood and acknowledged,
and can bring about individual change, but not collective transformations. In
cross-cultural societies, one culture is often considered ―the norm‖ and all
other cultures are compared or contrasted.

APPLICATION
Compare and contrast the local and global communication in multicultural
setting through a Venn Diagram.

Transition
Good job! You are able to distinguish the differences among the local and
global communication in multicultural setting.