I.

Executive Summary

We, Filipinos, loves to eat foods at any time of the day. This is why the business is
aligned with food, specifically, a pancake business. Our product might look common for it is
sold by many business men and women but the pancake we are selling has unique features.
Aside from its luscious taste, we also planned to put fruits on the product, not as toppings buts as
an additional ingredient mixed with the pancake batter. We also offer the customers the freedom
to personalize their pancake based on the flavor and fruits they want.
Pancake business is quite mainstream nowadays. The problem is every pancake business
sells the same thing over and over. With our pancake business, we will capture the taste buds of
majority of Filipinos, may they be kids or adults, male or female. It will also attract those who
are always changing taste preferences and those who wants personalizing the food they eat
because of our offered “DIY” pancake flavor. Because our product is very affordable, unique and
delicious, the consumers will surely patronize the product.
Regular pancakes are great. But adding fruits directly to the pancake mixture is way
better than the plain one. This is why we can say that the business is attractive because it will
surely satisfy and capture the taste buds and the heart of the Filipino consumers. Being
personally involved with the food you eat is believed to be much more fulfilling than eating the
ones prepared by someone. That is why those who likes personalized, those who always change
taste preferences, and those who likes to eat the food they prepared will personally like our
products because of our DIY feature.
We, people, do not create new products but innovate existing products. This is what
makes our product distinct from others. Our product is different from their product in terms of
flavors and special offers. Using fruits not as toppings but as an additional ingredient to be mixed
directly to the pancake batter is a thing. But letting the customers have the freedom to create their
own mixture of fruits depending on the desired taste is another thing that can be considered as a
plus point for the business venture.
The product will be advertised using mainly social media sites as a channel or tool for
promotion. Through this, we can easily promote and let people know about the product. The
business will be operated home-based in the meantime. After regaining the used capital, the
owners are always ready for expansion. The business is expected to regain the capital within 3
months and be doubled immediately.
The plan is to start the business immediately after getting all the necessary requirements.
If the needed documents are processed and is finished until the first week of September, the
business will operate the next week. The decoration of the home-based business will take place
during the processing of papers and documents. Like what is stated earlier, the business will
expand after regaining the capital and it is expected to happen in a span of 1 month. This
indicates that by early week of January 2019, the new branch will be constructed.
 The estimated cost of capital including all the needed expenses to start up a business is
Php. 1,000. Although the capital is quite big, it will be regained easily because of how consumers
are expected to react to the product. The cost of the product will range from Php 15.00 to Php
30.00 depending on the fruits and flavor they want. Profit is expected to be as high as Php 500
after regaining the capital. This estimated profit is possible to increase for about 15%-20% per
month because the owners will make sure to innovate and to think of ideas to attract the
consumers.

II. Management and Organization

Company Name: Fruit Funcake

Logo:

Address: 0314 Libis na Malaki, Sulucan, Angat, Bulacan

Mission and Vision:
To provide the best quality pancake that will surely attract the consumers. Our company
will make sure that the pancakes we will sell will satisfy the consumers’ taste buds. The
company will assure the satisfaction of consumers’ need for foods and wants for mouth-watering
and luscious type of pastry that is unique. The company will create a pancake mixed with fruit
which is different from others. It is because instead of making fruit as toppings, we will mix the
fruit directly to the pancake batter.
 We dream of giving the best quality, unique and healthy pancake product.
We dream of providing the needs of majority of Filipinos for delicacies that will satisfy
consumers’ taste buds.
We dream to see our pancake products being well-known and mainstream not only
because of its mouth-watering taste but also because of its great service.
We dream of helping our country to produce more products and more jobs for our fellow
countrymen.
We dream of helping our country’s economy to rise and progress.
Key Personnel:
The key personnel of the company is the manager. He or she will be the one involved in
managing the whole business and supervising the works of the employees.
Workforce and Support Personnel:
Pastry Chef, Cashier, Kitchen Helper, and Waiter
Organizational Chart:

Owner/
Manager

Pastry
Cashier Waiter
Chef

Kitchen
Helper
Ownership: Single Proprietorship
Capitalization: Php 1,000.00
Compensation and Incentives:
Minimum wage based on daily rate as provided by law.
External Management Support:
Parents and entrepreneurship teacher will be tapped as advisory council and main support
for the business.
III. Product Plan
Purpose of the Product:
The company wanted to satisfy the cravings of Filipino consumers for something new.
Due to the demand of consumers for unique foods, we came up with our pancake product. With
this business, customers may choose between different readymade flavor mixtures or they can
personalize the flavor according to their wants.
Products Unique Features:
The product is unique in a way that fruits are mixed with the pancake batter instead of
doing the usual way of putting it on top of the pancake. We also offer the freedom to the
customers to create their own flavor and mixture.

Ingredients Sources
Flour Hypermarket near Angat
Milk Hypermarket near Angat
Sugar Hypermarket near Angat
Salt Hypermarket near Angat
Fruits Hypermarket near Angat
Water Hypermarket near Angat
Butter Hypermarket near Angat

Materials Sources
Stove Baking store near Angat
Pan Baking store near Angat
Containers Baking store near Angat
Mixing Bowl Baking store near Angat
Wire Whisks Baking store near Angat
Spatula Baking store near Angat
Pancake wrapper Baking store near Angat

Production Process:
1. Choose your flavor
Customers may choose from various offered flavor or they can create their own
flavor
2. Mix the Ingredients
 Mix all the necessary ingredients. Keep in mind the flavor chosen by the
customers and any other request.
3. Cook the pancake batter
Make sure to cook the pancake at the right temperature and time to prevent
overcooked or undercooked product.
4. Serve
Serve the pancake with a smile plastered on the face. This will give customers a
good impression about the service of the business.

IV. Regulatory and other Compliance Issue

Fruity Funcake company will be registered as a single proprietorship business. The owner
will first apply for the approval of Department of Trade and Industry. The owner will also get the
necessary documents from the BIR for taxation purposes. The application for the Mayor’s Permit
and Baranggay Clearance will also take place after all the needed documents is approved.

V. Market Plan
Historical Total Supply previous 5years Total Supply
Data Demand Pancakes sold by competitors
A B C
Year 1 256,321 30,012 32,143 25,110 87,265
Year 2 267,125 36,001 31,446 26,522 93,969
Year 3 270,201 34,239 30,026 29,369 93,634
Year 4 270,576 40,118 35,389 35,211 110,718
Year 5 300,131 41,134 36,337 32,077 109,548

The above table shows how the demand increases rapidly every year but not even half of
it is the total supplies given and produced. This implies that despite having many competitors,
the business will still be saleable for it can help provide for the consumers’ demand at the same
time, it has unique features that will make it more attractive.

VI. Marketing and Sales Strategy

Marketing Strategy
 Social Media- Since social media is mainstream nowadays, the business will use it as the
main platform in advertising the business. The management will post different photos that will
promote, attract and remind the consumers about the product. The business can also use social
media to give announcements about certain events and promos that the business will offer. Social
media can also be an instrument to be used in negotiating with customers.
Sales Strategy
The sales strategy that the business will use is promoting and offering different package
deals. Through these, the business will easily attract the general public to buy and patronize the
product because of the different promos offered by the business. We will also offer limited
edition products depending on the event (e.g. Valentine’s Day, Christmas Day)

VII. Distribution Logistics

Fruity Funcake business plans to give free delivery service for customers within 3
kilometers radius. If the customer’s location exceeds the said distance, they are required to add
an additional service fee. They can also pick up their orders in the shop themselves if they wish
to. Since it is homebased, the bets suggestion for the customers is to simply pick up their orders
or eat it in the shop because the pancake is best served when hot.

VIII. Pricing Policy

Flavor, No. of Fruits Price (Peso)

Plain 15
Plain, 1 Fruit 20
Plain, 2 Fruits 25
Chocolate 20
Chocolate, 1 Fruit 25
Chocolate, 2 Fruits 30

IX. Sales Projection

Option % of 1st month 2nd month 3rd month 4th month 5th month
# increase/month unit pesos unit Pesos unit Pesos unit Peso unit Pesos
s
1 10% 100 1500 110 1650 121 1815 133 1995 146 2190
2 10% 75 1500 83 1660 91 1820 100 2000 110 2200
3 10% 50 1250 55 1375 61 1525 67 1675 73 1825
 4 10% 100 2000 110 2200 121 2420 133 2660 146 2920
5 10% 75 1875 83 2075 91 2275 100 2500 110 2750
6 10% 50 1500 55 1650 61 1830 67 2010 73 2190
th th th th th th th
6 month 7 month 8 month 9 month 10 month 11 month 12 month
Uni peso uni Peso uni Peso Uni Peso Uni Peso uni Peso uni Pesos
t s t s t s t s t s t s t
161 2415 177 2655 195 2925 214 3210 236 3540 259 3885 285 4275
121 2420 133 2660 146 2920 161 3220 177 3540 194 3880 214 4280
80 2000 89 2225 97 2425 107 2675 118 2950 129 3225 142 3550
161 3220 177 3540 195 3990 214 4280 236 4270 259 5180 285 5700
121 3025 133 3325 146 3650 161 4025 177 4425 194 4850 214 5350
80 2400 89 2670 97 2910 107 3210 118 3540 129 3870 142 4260
As stipulated in the table, it shows the sales projection of the owner to the business. There
are 6 product options which have estimated number of items sold per month. For option 1, the
estimated number of items sold is 100 for php 15.00 each, option 2 is 75 items sold for php
20.00, option 3 which is 50 items for php 25.00 each. For option 4, it is assumed to sell 100 of
this option for php 20.00 each, 75 items for option 5 which will be sold for php 25.00 each and
option 6 is assumed to have 50 items sold for php 30.00 each. The owners assumed that the total
number of items sold for each option will increase by 10% each month.

X. Market Analysis Summary

It was observed that Filipino consumers crave for something new and unique, so the
owner chose to take the risk and made this product. The business will offer different unique
flavors and fruit combinations that can be enjoyed by consumers. They can also choose to make
their own combinations if they wish to. As the business becomes more popular and in demand in
the market, the owners will make sure to become more innovative and to satisfy the ever
changing wants of consumers. The business will also offer different promos and package deal for
the consumers and will offer limited edition flavors and combinations for special occasions such
as Valentine’s day or Christmas day.
The business is assumed to sell out approximately 450 items for the first month that
might increase for about 10% per month. With this, the business is assumed to get the capital
after a couple of weeks.
 Republic of the Philippines
Department of Education
Region III
Pres. Diosdado P. Macapagal Memorial Highschool
Sta. Cruz, Angat, Bulacan

Business Plan
Presented during the First Semester at
Pres. Diosdado P. Macapagal Memorial High School

In partial fulfillment of the requirements in

Entrepreneurship

Submitted by:
Phia Mhae M. Del Rosario
ABM-Garnet

Submitted to:
Mr. Gregorio S. Mariano
 September 03, 2018

Republic of the Philippines

Department of Education
Region III
Pres. Diosdado P. Macapagal Memorial Highschool
Sta. Cruz, Angat, Bulacan

Business Plan
Presented during the First Semester at
Pres. Diosdado P. Macapagal Memorial High School

In partial fulfillment of the requirements in

Entrepreneurship

Submitted by:
Rodny Son D. Cruz
ABM-Garnet

Submitted to:
Mr. Gregorio S. Mariano
 September 03, 2018

Republic of the Philippines

Department of Education
Region III
Pres. Diosdado P. Macapagal Memorial Highschool
Sta. Cruz, Angat, Bulacan

Business Plan
Presented during the First Semester at
Pres. Diosdado P. Macapagal Memorial High School

In partial fulfillment of the requirements in

Entrepreneurship

Submitted by:
Alexandria Elise M. De Guzman
ABM-Garnet

Submitted to:
Mr. Gregorio S. Mariano
September 03, 2018