01. intercolor 02. consumer 03.

color trend
attitude

12 summer color
18-5203 TPX 14-4102 TPX 16-1334 TPX 11-0107 TPX 14-1309 TPX 14-1106 TPX

12 summer color
16-0220 TPX 12-0315 TPX 16-5106 TPX 17-4328 TPX 18-4045 TPX

12 summer color
14-6329 TPX 17-1928 TPX 11-4201 TPX 15-0343 TPX 12-0825 TPX 15-1239 TPX

12 summer trend
19-3915 TPX 13-3905 TPX 15-1305 TPX 16-0928 TPX 19-1664 TPX 19-0915 TPX

12 summer color
18-0601 TPX 15-1054 TPX 14-1112 TPX 16-1361 TPX 18-0724 TPX 18-1137 TPX

12 summer color
19-3915 TPX 19-3905 TPX 15-1305 TPX 16-0928 TPX 19-1664 TPX 19-0915 TPX

12 summer color
 consumer attitude
down-to-earth eco | 현실적인 친환경

필요성에 의한 디자인

a green retreat
‘make-break-make’

블레어 로스의 Tomas De Santis의 ’37Celsius-98.6

Web Connected The Coat Rack Fahrenheit

Holly Mcquillan의
Reverse pattern Puzzle’
zero waste fashion
Starbuck’s cup Camilla Masi의 젂자레인지

이탈리아 Regina Regis의 ‘측우기 장화’

12 summer trend
 consumer attitude
bon,appetite | 좋은, 본능적 욕구
당당해진 란제리 마켓

2010 S/S Wrangler

’We are animals’ 파격적인 이슈메이커 레이디가가

‘스바루’
gay marketing

‘ Gekko Luxury Hotel’의 광고 ‘여성성,남성성의 노출 ‘SBS 주말 드라마 ‘인생은 아름다워’

그리고 즐거움’

12 summer trend
 consumer attitude
hashtag | 해쉬태그

창의적인 오픈커뮤니티
‘openideo’
다큐멘터리 영화 ‘Life in a day’

참여형 인터렉티브 무비

함께 만드는 미래도시

베네통의 ‘boundless virtual plaza’

12 summer trend
 consumer attitude
borderless | 경계가 없는
‘Inception’

‘District’s Sidewalk Cat Walk’

‘데파쿠로’
seasonless item Luxury + practical

해외 컬렉션의 온라인 생중계 저가 유통의 고급화 젂략

12 summer trend
 pre . nature Pre . instinct
l 현실적인 내추럴 l 객관적인 본능

down-to-earth eco
l 현실적인 친환경

retro, reality, pragmatism, new concept,

optimism, adapt, basic, enjoy, boundless,
re_real_post-real
Bon, appetite
new basis, sharing, controled, natural, l 좋은,본능적 욕구
hashtag
optimum, communtcation, near future l 해쉬태그

borderless
l 경계가 없는

Pre . future Pre. classic

l 이성적인 미래 l 진정한 클래식

12 summer trend
 | 현실적인 내추럴

blue is green
artificial nature
vintage & earthy & exotic nuance
real ecru
bluish & greenish
 | 현실적인 내추럴

blue is green 01 02 03 04 05 06

artificial nature
vintage & earthy & exotic nuance
real ecru
bluish & greenish
ecru nude sand sky gray deep water seasoned brown water green
11-0701 TPX 14-1210 TPX 14-4307 TPX 18-4032 TPX 19-1015 TPX 14-4504 TPX

07 08 09 10 11

sensory yellow deep teal french lime vintage amber grape fruit
15-1054 TPX 19-4941 TPX 14-0445 TPX 18-1142 TPX 16-1442 TPX

12 summer color
 | 객관적인 본능

optimistic glamour
controled basic instinct
pale & light greyish tone
sensual nude
creamy & porcelain
 | 객관적인 본능

optimistic glamour 12 13 14 15 16 17

controled basic instinct

pale & light greyish tone
sensual nude
creamy & porcelain
anemone cream tan zinc flowers watery mint lilac ash pinky bar
19-2033 TPX 13-1108 TPX 17-2601 TPX 13-5305 TPX 13-3803 TPX 17-1928 TPX

18 19 20 21 22

oriental lily purple cloud phosphor orchid ice Marshmallow

17-3619 TPX 15-3802 TPX 13-0633 TPX 13-3406 TPX 11-4300 TPX

12 summer color
 | 진정한 클래식

classic everyday
transcend basis
easy vintage
country heritage
monochrome & red accent
 | 진정한 클래식

classic everyday 23 24 25 26 27 28

transcend basis
easy vintage
country heritage
monochrome & red accent
evening haze mars red curry black olive angora green taupe
14-3904 TPX 18-1655 TPX 16-0928 TPX 19-0608 TPX 12-0605 TPX 17-1310 TPX

29 30 31 32 33

mineral green warm sand cloud dancer cloud burst moonless

16-5917 TPX 15-1214 TPX 11-4201 TPX 17-1502 TPX 19-4203 TPX

12 summer color
 | 이성적인 미래

hashtag beauty
cool near future
based on blue & green
subtle vintage outdoor
sensitive feeling
sporty intervention
 | 이성적인 미래

34 35 36 37 38 39
hashtag beauty
cool near future
based on blue & green
subtle vintage outdoor
sensitive feeling
silicon smudge pot aurora blue moon dark denim peach puree
sporty intervention 11-4800 TPX 14-4103 TPX 12-0642 TPX 17-4328 TPX 19-4118 TPX 12-1011 TPX

40 41 42 43 44

apple baker lavender fog foliage gray flint gray olive wood
17-1128 TPX 16-3304 TPX 18-5611 TPX 16-5803 TPX 17-1019 TPX

12 summer color
| champagnes
22 01 31 27 34 35

Marshmallow ecru cloud dancer angora silicon smudge pot

11-4300 TPX 11-0701 TPX 11-4201 TPX 12-0605 TPX 11-4800 TPX 14-4103 TPX

12 summer color
 | washed & bleached blue
06 15 03 37 04 38

water green watery mint sky gray blue moon deep water dark denim
14-4504 TPX 13-5305 TPX 14-4307 TPX 17-4328 TPX 18-4032 TPX 19-4118 TPX

12 summer trend
| from pink to lavender grey
21 17 13 12 18 19 16 23

orchid ice pinky bar cream tan anemone oriental lily purple cloud lilac ash evening haze
13-3406 TPX 17-1928 TPX 13-1108 TPX 19-2033 TPX 17-3619 TPX 15-3802 TPX 13-3803 TPX 14-3904 TPX
12 summer color
| amber or coper to foliage grey
10 40 42 44 28 26

vintage amber apple baker foliage gray olive wood green taupe black olive
18-1142 TPX 17-1128 TPX 18-5611 TPX 17-1019 TPX 17-1310 TPX 19-0608 TPX

12 summer color
| solar orange to exotic peach
07 11 39

sensory yellow grape fruit peach puree

15-1054 TPX 16-1442 TPX 12-1011 TPX

12 summer color
cloud dancer grapefruit aurora french lime sky gray oriental lily
11-4201 TPX 16-1442 TPX 12-0642 TPX 14-0445 TPX 14-4307 TPX 14-4307 TPX

marshmallow sensory yellow phosphor watery mint blue moon pinky bar
11-4300 TPX 15-1054 TPX 13-0633 TPX 13-5305 TPX 17-4328 TPX 17-1928 TPX

silicon peach pure ecru water green deep water orchid ice
11-4800 TPX 12-1011 TPX 11-0701 TPX 14-4504 TPX 18-4032 TPX 13-3406 TPX

smudge pot cream tan angora mineral green dark denim lilac ash
14-4103 TPX 13-1108 TPX 12-0605 TPX 16-5917 TPX 19-4118 TPX 13-3803 TPX

flint gray mars red warm sand foliage gray deep teal evening haze
116-5803 TPX 18-1655 TPX 16-1442 TPX 18-5611 TPX 14-0445 TPX 14-3904 TPX

cloud burst vintage amber nude sand olive wood lavender fog
17-1502 TPX 18-1142 TPX 14-1210 TPX 17-1019 TPX 16-3304 TPX

moonless seasoned brown curry black olive purple cloud

19-4203 TPX 19-1015 TPX 16-0928 TPX 19-0608 TPX 15-3802 TPX

green taupe apple baker anemone

17-1310 TPX 17-1128 TPX 19-2033 TPX

zinc flowers
17-2601 TPX

12 summer color
 ecru aurora nude sand warm sand green taupe seasoned brown
11-0707 TPX 12-0642 TPX 14-1210 TPX 15-1214 TPX 17-1310 TPX 19-1015 TPX

black olive
19-0608 TPX

deep teal
19-4914 TPX

dark denim
19-4118 TPX

cloud dancer marshmallow silicon smudge pot flint gray cloud burst zinc flowers moonless
11-4201 TPX 11-4300 TPX 11-4800 TPX 14-4103 TPX 16-5803 TPX 17-1502 TPX 17-1502 TPX 19-4203 TPX

12 summer trend
 sub accent sub
peach puree 12-1011 TPX grapefruit 16-1442 TPX mars red 18-1655TPX
vintage amber 18-1142 TPX

cream tan 13-1108 TPX sensory yellow 15-1054TPX

phosphor 13-0633 TPX aurora 12-0642 TPX

curry 16-0928 TPX

apple baker 17-1128 TPX

olive wood 17-1019 TPX

watery mint 13-5305 TPX

french lime 14-.445 TPX

water green 14-4504 TPX mineral green16-5917 TPX foliage gray 18-5611 TPX

blue moon 17-4328 TPX

sky gray 14-4307 TPX deep water 18-4032 TPX

lavender fog 16-33.4 TPX pinky bar 17-1928 TPX

orchid ice 13-3406 TPX

evening haze 14-3904 TPX purple cloud 15-3802 TPX oriental lily 17-3619 TPX
anemone 19-2033 TPX

lilac ash 13-3803 TPX

12 summer trend
 fiesta geranium red bud cinnamon
17-5614 TPX 17-1753 TPX 19-1850 TPX 19-1436 TPX

cream tan grapefruit mars red vintage amber

13-1108 TPX 16-1442 TPX 18-1655 TPX 18-1142 TPX
apricot candy sunshine red wood rose blood rouge
13-1021 TPX 17-1562 TPX 18-1462 TPX 19-1532 TPX

12 summer color
 freesia jaffa orange harvest gold limeade
14-0852 TPX 19-1454 TPX 16-0948 TPX 13-0645 TPX

phosphor ecru sensory yellow aurora

13-0633 TPX 11-0707 TPX 15-1054TPX 12-0642 TPX
pale yellow antique gold bronze caramel fresh yellow
11-0616 TPX 15-1220 TPX 18-0950 TPX 12-0643 TPX

12 summer color
 lime green tree top peppermint iceberg green
14-0452 TPX 18-0135 TPX 14-6329 TPX 16-5808 TPX

french lime water green mineral green foliage gray

14-0445 TPX 14-4504 TPX 16-5917 TPX 18-5611 TPX
jasmine green forest green plastic green moss green
15-0545 TPX 18-0435 TPX 15-6340 TPX 19-0417 TPX

12 summer color
 algiers blue ultramarine imperial blue estate blue
17-4728 TPX 17-4037 TPX 19-4245 TPX 19-4027 TPX

sky gray blue moon deep water dark denim

14-4307 TPX 17-4328 TPX 18-4032 TPX 19-4118 TPX
pale jade blue cloud vivid cobalt dark teal
14-4908 TPX 15-3915 TPX 18-3949 TPX 19-4324 TPX

12 summer color
salmon rose hyacinth festival fuchsia prism violet
15-1626 TPX 17-3619 TPX 19-2434 TPX 19-3748 TPX

pinky bar evening haze lavender fog anemone

17-1928 TPX 14-3904 TPX 16-3304 TPX 19-2033 TPX
shell pink Jewelry lavender raspberry wine deep plum
15-1512 TPX 16-3520 TPX 19-1955 TPX 19-2430 TPX

12 summer color
 egret papyrus vapor blue crude oil
11-0103 TPX 11-0107 TPX 14-4203 TPX 19-4006 TPX

silicon smudge pot cloud burst moonless

11-4800 TPX 14-4103 TPX 17-1502 TPX 19-4203 TPX
off white warm silver cool dove anthracite
11-0104 TPX 12-0404 TPX 14-4103 TPX 19-4007 TPX

12 summer trend