SWOT ANALYSIS:

STRENGTHS:

 Conducted a very strong market research.

 Strong brand image.
 Variety of products are available in market.
 Strong sales and distribution network by HUL.

WEAKNESSES:

 It lacks unisex appeal.

 Usage rate is high and is generally mushy and soggy.
 Some variants did not do well in the market.
 Stock out problems.

OPPORTUNITIES:

 Soap industry is growing 4% in India.

 Beauty segment CAGR is very high.
 Retentive strategy is required.
 Liquid body wash is in the growing stage.

THREATS:

 New entrants/local competitors/MNCs would increase the competitions.

 High internal competition.
 Excessive dependence on beauty segment makes Lux susceptible to changing customer
tastes.
 Technological change makes the existing products obsolete.

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