MC-505 - Principles of Marketing PDF

UNIVERSITY OF THE PUNJAB
Part-I (First Year) A/11

Examination:- M.Com Roll No.................
Subject: Principles of Marketing TIME ALLOWED: 3 hrs.
PAPER: MC-505 MAX. MARKS: 100
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.1 Dene marketing, explain simple ve step model of marketing process.
Q.2 Name and describe elements of company’s macro environment.
Q.3 Differentiate between retail and whole seller. Describe usual whole selling functions.
Q.4 Dene product and briey discuss the classication of consumer goods.
Q.5 Elucidate the ve stages of Product Life Cycle, how can a marketers extend a particular
phase of life cycle for existing product.
Q.6 Compare between skimming and penetration pricing strategies. Does the pricing
Inuence the promotion mix of the product? Explain.
Q.7 Dene packaging. Why a marketer should be mindful of environmental and societal
issue related to packaging?
Q.1 What is marketing and what are its primary goals?
Q.2 Dene advertising and briey describe advertising program.
Q.3 Describe thee different elements of a company’s micro environment.
Q.4 Discuss various stages in the consumer decision making process.
Q.5 Dene marketing mix. Discuss components of marketing mix.
Q.6 Name and describe ve stages of the product life cycle.
Q.7 Describe the importance and functions of packaging.

Q.1 What is marketing? What is its primary goal?
Q.2 Dene the marketing information system and discuss its parts.
Q.3 Discuss the brand development strategies marketers use to develop brands.
Q.4 Describe the stages of product life cycle (PLC). Also discuss how marketing strategies
change during the different stages of PLC?
Q.5 Compare and contrast market-skimming and market-penetrationn pricing strategies.

Discuss the conditions under which each is appropriate?
Q.6 Explain how wholesalers add value in the channel of distribution?
Q.7 Briey describe the components of advertising decisions to develop an advertising

program?
Part-I (First Year) S/13
Q.1 Dene marketing and describe the ve-step model of the marketing process.
Q.2 Dene marketing mix. Discuss the components of marketing mix.
Q.3 Dene market segmentation. Explain how rms evaluate attractive market segment and
select target market segments?
Q.4 Dene product. Discuss the major classication of products and services.
Q.5 Describe the stages of product life cycle (PLC). Also discuss how marketing strategies
change during the different stages of PLC?
Q.6 What is the importance of distribution channels? Explain how the various distribution
channel members add value for manufacturers and consumers?
Q.7 List and briey describe the four important decisions which marketing managers must
make when developing an advertising program?
Q.1 Describe the environmental forces that affect the company’s ability to serve its
customers?
Q.2 Explain marketing’s role under strategic planning and how marketing works with its
partners to create and deliver customer value?
Q.3 List and dene the major types of buying decisions behavior and the stages in the buyer
decision process.
Q.4 Discuss the factors which are needed to be considered for segmenting the consumer
market on the basis of demographics?
Q.5 List and dene the steps in the new-product development process and the major
considerations in managing this process?
Q.6 Discuss the importance of understanding customer value perceptions when setting
prices.
Q.7 Dene the ve promotion mix tools for communicating customer value.
Q.1 Dene each of the 4P’s. Does the 4P’s framework do an adequate job of describing
marketer responsibilities in preparing and managing marketing programs?
Q.2 Name and describe the elements of a company’s macro environment?
Q.3 Discuss the real value of marketing research and marketing information and how that
value is attained?
Q.4 Dene marketing and describe the ve-step model of the marketing process.
Q.5 List and explain the kinds of wholesalers and how wholesalers add value in the channel
of distribution?
Q.6 List and describe the major promotion mix tools.
Q.7 Explain market-skimming and market-penetration pricing strategies. Why would a

marketer of innovative high-tech products choose market-skimming pricing rather than
market-penetration pricing when launching a new product?
Q.1 What is marketing? What are its primary goals?
Q.2 Compare and contrast core beliefs/values and secondary beliefs/values. Provide an
example of each and discuss the potential impact marketers have on each?
Q.3 Describe the different elements of company’s micro environment?
Q.4 List and describe the major promotional mix tools.
Q.5 Name and briey describe the ve product mix pricing decisions?
Q.6 Explain how the various distribution channel members add value for manufacturers and
consumers?
Q.7 Describe the four characteristics of services that marketers must consider when
designing marketing program?

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UNIVERSITY OF THE PUNJAB

Part-I (First Year) A/11

Q.2 Name and describe elements of company’s macro environment.

Q.1 What is marketing and what are its primary goals?

Q.2 Dene advertising and briey describe advertising program.

Q.3 Describe thee different elements of a company’s micro environment.

Q.4 Discuss various stages in the consumer decision making process.

Q.5 Dene marketing mix. Discuss components of marketing mix.

Q.7 Describe the importance and functions of packaging.

Q.1 What is marketing? What is its primary goal?

Q.5 Compare and contrast market-skimming and market-penetrationn pricing strategies.

Q.6 Explain how wholesalers add value in the channel of distribution?

Q.7 Briey describe the components of advertising decisions to develop an advertising

Q.2 Dene marketing mix. Discuss the components of marketing mix.

Q.2 Name and describe the elements of a company’s macro environment?

Q.6 List and describe the major promotion mix tools.

Q.7 Explain market-skimming and market-penetration pricing strategies. Why would a

Q.1 What is marketing? What are its primary goals?

Q.3 Describe the different elements of company’s micro environment?

Q.4 List and describe the major promotional mix tools.

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