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MC-505 - Principles of Marketing PDF
MC-505 - Principles of Marketing PDF
MC-505 - Principles of Marketing PDF
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.1 Dene marketing, explain simple ve step model of marketing process.
Q.3 Differentiate between retail and whole seller. Describe usual whole selling functions.
Q.4 Dene product and briey discuss the classication of consumer goods.
Q.5 Elucidate the ve stages of Product Life Cycle, how can a marketers extend a particular
phase of life cycle for existing product.
Q.6 Compare between skimming and penetration pricing strategies. Does the pricing
Inuence the promotion mix of the product? Explain.
Q.7 Dene packaging. Why a marketer should be mindful of environmental and societal
issue related to packaging?
UNIVERSITY OF THE PUNJAB
Part-I (First Year) A/12
Examination:- M.Com Roll No.................
Subject: Principles of Marketing TIME ALLOWED: 3 hrs.
PAPER: MC-505 MAX. MARKS: 100
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.6 Name and describe ve stages of the product life cycle.
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.2 Dene the marketing information system and discuss its parts.
Q.3 Discuss the brand development strategies marketers use to develop brands.
Q.4 Describe the stages of product life cycle (PLC). Also discuss how marketing strategies
change during the different stages of PLC?
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.1 Dene marketing and describe the ve-step model of the marketing process.
Q.3 Dene market segmentation. Explain how rms evaluate attractive market segment and
select target market segments?
Q.4 Dene product. Discuss the major classication of products and services.
Q.5 Describe the stages of product life cycle (PLC). Also discuss how marketing strategies
change during the different stages of PLC?
Q.6 What is the importance of distribution channels? Explain how the various distribution
channel members add value for manufacturers and consumers?
Q.7 List and briey describe the four important decisions which marketing managers must
make when developing an advertising program?
UNIVERSITY OF THE PUNJAB
Part-I (First Year) A/14
Examination:- M.Com Roll No.................
Subject: Principles of Marketing TIME ALLOWED: 3 hrs.
PAPER: MC-505 MAX. MARKS: 100
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.1 Describe the environmental forces that affect the company’s ability to serve its
customers?
Q.2 Explain marketing’s role under strategic planning and how marketing works with its
partners to create and deliver customer value?
Q.3 List and dene the major types of buying decisions behavior and the stages in the buyer
decision process.
Q.4 Discuss the factors which are needed to be considered for segmenting the consumer
market on the basis of demographics?
Q.5 List and dene the steps in the new-product development process and the major
considerations in managing this process?
Q.6 Discuss the importance of understanding customer value perceptions when setting
prices.
Q.7 Dene the ve promotion mix tools for communicating customer value.
UNIVERSITY OF THE PUNJAB
Part-I (First Year) A/15
Examination:- M.Com Roll No.................
Subject: Principles of Marketing TIME ALLOWED: 3 hrs.
PAPER: MC-505 MAX. MARKS: 100
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.1 Dene each of the 4P’s. Does the 4P’s framework do an adequate job of describing
marketer responsibilities in preparing and managing marketing programs?
Q.3 Discuss the real value of marketing research and marketing information and how that
value is attained?
Q.4 Dene marketing and describe the ve-step model of the marketing process.
Q.5 List and explain the kinds of wholesalers and how wholesalers add value in the channel
of distribution?
NOTE: Attempt any FIVE questions. All questions carry equal marks.
Q.2 Compare and contrast core beliefs/values and secondary beliefs/values. Provide an
example of each and discuss the potential impact marketers have on each?
Q.5 Name and briey describe the ve product mix pricing decisions?
Q.6 Explain how the various distribution channel members add value for manufacturers and
consumers?
Q.7 Describe the four characteristics of services that marketers must consider when
designing marketing program?