Center for Entrepreneurship and Small Business Management

MDS University, Ajmer

IInd Internal Assessment Test (August.2020)
Business Policy and Small Business Management

CASE: THE INTERNATIONALISATION OF KALYANI GROUP

1. What is the motive for internationalisation by the Kalyani Group? Discuss.

Answer :
The Kalyani Group is a privately held industrial group in India. It is focused in four primary

sectors, viz. Engineering Steel, Automotive & Non-Automotive Components, Renewable

Energy & Infrastructure and Specialty Chemicals.

Today, it is the world's second largest forgings manufacturer. It has a presence in every

important world market for passenger cars and commercial vehicles.

The group's annual turnover exceeded USD 2.5 billion as of 2011 and has joint ventures with

companies such as ArvinMeritor, Carpenter Technology Corporation, Hayes Lemmerz, FAW

Corp etc. Kalyani group has very recently forayed into Indian football with entering in India's

premier football tournament I-league. They launched their football team on November 23, 2014

named Bharat FC. They will start competing in I-league from January 2015. They are given

direct entry to I-league by AIFF as an initiative to bring corporate in Indian football. Bharat FC

will be 2nd team to enter I-league under this initiative after JSW lead Bengluru FC which

entered the league in 2013-14 season

2. Which type of international strategy is Kalyani Group adopting? Explain.
Answer :

At the Kalyani Group, the key to successful marketing is a thorough understanding of the

environment in which your business operates, your position in the market place, products and

service opportunities, competition, and most of all changing customer need.

With a business experience of 27 years, Group Chairman, Mr B N Kalyani believes that the

ability to innovate and change is critical to the ongoing success of any business. Anticipating

what the future may bring and predicting the needs of customers in a fast changing

marketplace can be extremely difficult; yet that really is the basis of any strategy.

“KalyaniGroup Companies are positioned No.1 or No.2 in all main businesses in the Indian

Market and are also exporting to international OEM’s”

 1 in Forging & Machined components

 1 in Axle Aggregates in India

 1 in Wheels in India

 1 in Alloy Steel