Data is important, but insights drive restaurant growth.

These inclusions to our marketing strategies make it so that as marketers we can tell the stories that
make for successful campaigns and customer journeys.

Whether the ordering data is sent directly to restaurant companies for input into their own
databases or the data is sent to their Google Analytics account, marketers can analyse that
information to determine everything from what menu items sell best online, what promotions are
working, which day part has the highest online ordering rate and more. If marketers aren’t
interpreting consumer habits and preferences, they are not utilizing their data to its full marketing
potential.

A close look at menu item popularity, sales volume at various locations, popular (and unpopular) day
parts or days of the week, seasonal guest traffic, repeat consumer base, demographics, loyalty
program usage and online check averages all help to tell the story.

Once marketers understand that story, they can make data-driven decisions that move a particular
needle. For example, if data reveals that online ordering during the Wednesday lunch time day part
is consistently slow, a savvy marketer may consider a weekly Wednesday lunch special, available as
an online ordering promotion only. Not only does this promotion have the potential to increase
transactions from current customers, it also has the potential to attract new customers.

And with a superior online ordering system, marketers also have access to advanced sales-driven
functionality options such as location specifications, menu customization, up-selling, special
offerings, etc. These insights can help improve everything from restaurant policies and menus to
advertising campaigns and staff training.

The basic idea of analyzing the restaurant dataset is to get a fair idea about the factors affecting the
establishment of different types of the restaurant at different places in Mumbai, aggregate rating of
each restaurant, Mumbai being one such city has more than 12,000 restaurants with restaurants
serving dishes from all over the world. With each day new restaurants opening the industry hasn't
been saturated yet and the demand is increasing day by day. Inspite of increasing demand it,
however, has become difficult for new restaurants to compete with established restaurants. Most of
them serving the same food. Bengaluru being an IT capital of India. Most of the people here are
dependent mainly on the restaurant food as they don’t have time to cook for themselves.