I N N O V A T I V E T E C H N O L O G I E S I N P R I N T

SPECIAL ISSUE

In This Issue:
ONLINE HIRING AN OBM MAY BE THE BEST DECISION
BUSINESS YOUR COMPANY MAKES THIS YEAR
MANAGER A “manufacturing company” is struggling with a sales process that
requires dealers to fax, email, or call in copy for marketing collat-
eral. Time-consuming and often inefficient, the process has long
production times and doesn’t allow for customization. This com-
pany faces the same problems as any organization trying to oper-
ate more efficiently and effectively:
n How do we offer employees or dealers in multiple locations an easy
way to order materials?
n How can users who have no design experience, skills, or software
create and order their own print material or promotion items?
n How do we allow users to order customized materials without
compromising the consistency of our brand?
n How can we control and monitor these transactions?

ITP has the solution.

The Online Business Manager (OBM) is an automated web-based
An Information system that is built and branded specifically for your company
Distribution Company and goals. It unifies printing, list management, ordering, execu-
tion, billing, fulfillment, mailing, and tracking for a variety of
Information Distribution communication channels from an online portal. This
Graphic Design branded, secure, and easy-to-use website allows users
Printing to create and order their own customized print and
Mailing promotional materials without any special skills or software
other than a web browser.
Fulfillment
Bindery Let’s see how this system can help our struggling manufacturer: user accounts are
created for the dealers in advance via a spreadsheet file. Many dealers happily dis-
Warehousing
cover upon logging into the site that much of their information is already pre-
populated in the materials, thanks to the OBM’s ability to automatically insert
database information into the product ordering fields.

Dealers can preview their materials onscreen as they update the information.
They can upload logos to further customize the materials. Once they are satisfied
with the onscreen "preview" of their materials, they can view a high-resolution
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• This edition of ITP Notes was produced on ITP’s Indigo Digital Press.
 I T P N O T E S

ONLINE BUSINESS MANAGER

PDF file to confirm that all content is correct and that Print Procurement: This would be the e-commerce
uploaded images and logos are high-resolution and will component, where users can order print material allow-
print properly. ing for uploading files (with or without a preflight com-
ponent) or customization of pre-loaded templates.
As products are created, they are added to a shopping
cart. Dealers can add as many items to their cart as they
Marketing/Brand Management: Providing templates
wish and can place individual items on "hold" for check-
in which artwork, with color and usage, is managed,
out at a later time. The checkout process involves select-
helping marketing departments control their brand more
ing from multiple shipping options, rush turnaround
easily than could be done otherwise. Centralized billing
options, and flexible payment options via either credit
and reporting on how users are spending their budgeted
card or purchase order. Purchase order transactions are
dollars is a major benefit. Cross-media marketing cam-
handled via a password given to
paigns are large and growing compo-
dealers in advance.
nents of web solutions that support
After the order is placed, dealers are CUSTOMIZED marketing programs. The ordering of
sent a confirmation email and can SCREEN LAYOUTS specific products for a campaign,
log back onto the site at any time to such as photo books for pictures of a
check on the status of their order. An charity 10K race or a fund-raising
additional email is sent upon job event, are also great examples of
shipment. Execution enhanced, marketing-oriented solutions.
time saved, and costs reduced —
mission accomplished! Document Management: This
would be a perfect way to let users
Do your customers want updated
order job reprints and to manage on-
brochures printed for a trade show?
shelf product inventory and ship-
Are sales representatives demanding
ping. Fulfillment capabilities, such
customized literature for a client
that shipping departments can
meeting? Do they need it “yester-
receive instructions direct from
day” more often than ever? Take
users, and reorders can be placed to
advantage of ITP’s Online Business
replenish stock by an authorized
Manager.
user, based on preestablished rules
and conditions.
But how can this system address
my unique needs?
Workflow Automation & Variable
The first step is to determine what Data: The OBM can be integrated
you want to accomplish. Think of it directly to the press workflow solu-
as a needs assessment for your tion. This means that projects can be
employees and customers. Would it delivered via the website, preflighted,
make your staff’s lives easier to be and placed directly into a print queue
able to order print projects on a self- in front of the press. Documents can
service basis? Do you want to pro- be customized and merged with
vide templates for common prod- databases or CRM systems for
ucts, like business cards or mailing.
stationery and allow them to cus-
tomize orders via a browser inter-
face? How about special projects,
like event posters or presentation
folders with inserted tabs, or offer-
ing online design via a browser
interface? Things that can be accom-
plished with the OBM are put into
several categories that make all of
these options easier.
 I N N O V A T I V E T E C H N O L O G I E S I N P R I N T

ONLINE BUSINESS MANAGER

This self-service technology affords the ability to:
n Streamline the ordering process or “workflow”.
n Do business 24 hours a day.
n Centralize management of a corporate brand.
n Manage not only print but also mailing and fulfill-
ment from one site.
n Track collateral usage and costs by campaign, target
market, channel, sales rep and/or product.
n Measure ROI and reallocate resources.
n Bring relevancy to marketing by leveraging variable
data to tailor messages for each recipient.
Most experts agree that the best foundation for success is
to develop a relatively simple system and expand it incre-
mentally. The professional staff at ITP will work with you
to create a road map for launching the OBM by helping
outline your objectives, make recommendations and
provide a statement of work — ensuring an easy set up
process. We will travel to your location or invite you to
our facility to view a demonstration of how our product
works and how it will help to improve some of your cur-
rent operations. This initial process will help you gain a
greater level of understanding. It will also help to initiate
conversations that are more directed to how YOU as the
customer can make use of the system. This can all be
accomplished in 6 simple steps:

n Prevent obsolescence by converting collateral to n Information Gathering

flexible, just-in-time inventory. n Proposal
n Setup order approvals, budgets and alerts. n Product Data Collection

n Design

n Training

n Deployment
Customer
• Sales
• Marketing
• Public Relations Now let’s envision your next marketing brochure
• Communications using the Online Business Manager.

This brochure is created with a few clicks of the mouse,

streamlining and automating your production process.
Adv. Agencies Fully personalized, each piece includes your customer’s
Marketing Firms name on the front cover and is content tailored to his/her
Graphic Designers individual profile. Your customers read and relate to the
piece (much more so than the
last generic piece they
received) and, in fact, over 40
Online Business Manager percent of them respond to
• Digital Assets • Campaign Management your call to action.
• Budgeting • Inventory Management
• Web-to-Print • Kitting
• Variable Date • Fulfillment
• Static Printing • Reporting

Dealer
Field Sales Distributors
Customer Service Retailers
Wholesalers

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 I N N O V A T I V E T E C H N O L O G I E S I N P R I N T

I NF
T I ON OR
I BU M
Customer
The Online Business Manager is only

AT
R
ST

ION
one component of ITP’s life cycle of
DI

Information Content
Users Owners services. As a full line Information
Distribution Company, ITP enhances its
Information Distribution
Facilities customers’ business communication
Management
process by providing innovative solutions Graphic Design
Delivery Project
• ITP Fleet Management that extend beyond ink on paper. We have Printing
• Common Carrier • Consulting
• Training evolved from the “traditional” model of Mailing
• Implementation
a commercial printer to a consultative
Fulfillment
Mailing solution partner that functions as an
•
•
Presorting
Barcoding
Content
Management extension of your business by providing a Bindery
• Reporting • Graphic Design
• List Management • Preflight comprehensive approach for your needs. Warehousing
• Electronic Prepress
• Content Repository

Warehousing ITP is an information distribution

& Fulfillment eBusiness company in Elizabethtown, PA.
• Kit Assembly • Web Access & For additional information contact
• Packaging This newsletter is intended to give
Data Transfer
Dean Poff, Sr. VP/Sales Marketing for ITP.
• Print On Demand our peers brief details of industry
• Electronic Ordering
& Inventory happenings. If you have any
Binding & Management
Finishing • Form Creation
questions regarding our services,
please visit us at:
Printing www.itpofusa.com
• Digital
• Offset
• Variable Data
ITP of USA
200 South Chestnut Street
Documents
Marketing Materials Elizabethtown, PA 17022
Direct Mail
Point of Sale 717.367.3670
Specialty Items
866-487-8506
FAX: 717-367-1587

SPECIAL ISSUE: ITP’s ONLINE BUSINESS MANAGER

Elizabethtown, PA 17022
200 S. Chestnut Street

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Elizabethtown, PA
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