Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product is being

offered called Xtreme LPQ.
What is being advertised?

To create a different design

for the product, to innovate
Why is a different color used in the product’s in the market.
name?

What hidden messages does the ad seem to

have?

Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Is product’s description honest? Why or why not?
What do you think or conclude about the ad?
The hidden message is that
the use of this product is
only for women.
In my opinion, if it does,
since it gives the impression
that through this product
they are going to solve daily
cleaning problems at home.
No, since the notice does
not mention the instructions
for use or care.
The objective of this
advertisement is to offer the
product to housewives.
 Fuente: SENA

Questions Answers
A mineral water called

Lpq sparkle.
What is being advertised?

Why is a different color used in the product’s

Offers a good quality in its
name? product

What hidden messages does the ad seem to If you drink this drink you
have? will have a better
metabolism

Does the advertisement use emotional appeal? If

yes, how? If no, how could it? If the message influences,
 since it creates in the client
a healthy and healthy life
thought.

In my opinion it does not

seem to me since there is
Is product’s description honest? Why or why not? no difference between
mineral water and common
bottle water research based
on scientific studies.

This ad creates in the client

a persuasion about self-
care since the ad can also
What do you think or conclude about the ad? reflect athletes and their
healthy lives.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.