What is the role of consumer behavior in Marketing?

Is this mandatory that the consumer who goes for shopping end ups to buy things from the
market?
Consumers' shopping depends on several strategies. Many factors, such as cultural, social, and
physiological have an impact on consumers to purchase the products.
What is the behavior of Consumers?
The behavior of the consumer is what they thought before purchasing the product from the
market. Several facts are related to the consumer's behavior which is as follows.
 What the consumers think about the product, brand.
 What's the consumer's financial condition to fulfill their need.
 What is the trend nowadays (Most of the consumer's focuses on the trend in the
market)

Marketer understanding:
The marketer needs to understand the physiological behavior of the consumers. They need to
understand how consumers are affected by their surroundings.
Behavior of Consumers:
According to the report, 76% of the consumers want the salesperson to understand our needs
before they speak. If the salesperson didn't understand their need, they will go to the other
place.
Conclusion:
Most of the sales depend on the consumer's behavior. It means that the consumer's behavior
has a great impact on marketing.