CONSUMER

BEHAVIOUR
REVIEW 1
Pro-J-ect
TEAM:
SUJEETH RAJ 19BBA0031
MADHAVAN 19BBA0067
SUPREETHA 19BBA0089
INTRODUCTION TO
CONSUMER
BEHAVIOUR
"CONSUMER BEHAVIOUR IS THE STUDY OF THE
PROCESS INVOLVED WHEN INDIVIDUALS OR
GROUPS SELECT, PURCHASE, USE OR DISPOSE OF
PRODUCTS, SERVICES, IDEAS OR EXPERIENCES TO
SATISFY NEEDS AND DESIRES (SOLOMON ET AL,
2006). “

IN THE STUDY OF CONSUMER BEHAVIOUR MAIN

FOCUS IS THE CUSTOMER SATISFACTION BECAUSE
CUSTOMER IS THE ONLY PERSON WITH WHOSE
PRESENCE BUSINESSES ACTUALLY EXISTS.
FEW INSIGHTS ON THE TITLE OF THE
PAPER BEFORE ADDRESSING IT!!
 WHAT IS ONLINE
SHOPPING?
 ONLINE SHOPPING IS A FORM OF ELECTRONIC
COMMERCE WHICH ALLOWS CONSUMERS TO
DIRECTLY BUY GOODS OR SERVICES FROM A
SELLER OVER THE INTERNET USING A WEB
BROWSER.

 CONSUMERS FIND A PRODUCT OF INTEREST BY

VISITING THE WEBSITE OF THE RETAILER
DIRECTLY OR BY SEARCHING AMONG
ALTERNATIVE VENDORS USING A SHOPPING
SEARCH ENGINE, WHICH DISPLAYS THE SAME
PRODUCT'S AVAILABILITY AND PRICING AT
DIFFERENT E-RETAILERS.
ONLINE SHOPPING IN 2020
■ THE CURRENT COVID-19 SITUATION HAS RESULTED IN THE GROWING USE OF E-
COMMERCE AND HOME-BASED BUSINESS CONTINUITY FOR ENTERPRISES TO SUSTAIN
THEMSELVES.
■ AS OF 2020, CUSTOMERS CAN SHOP ONLINE USING A RANGE OF DIFFERENT
COMPUTERS AND DEVICES, INCLUDING DESKTOP COMPUTERS, LAPTOPS, TABLET
COMPUTERS, SMARTPHONES, AND SMART SPEAKERS.
■ ANOTHER REASON WHY ONLINE SHOPPING HAS GROWN SO MUCH OVER THE YEARS IS
BECAUSE OF THE EXPERIENCE THAT BUSINESSES ARE ABLE TO PROVIDE TO THEIR
CUSTOMERS.
■ IN 2020, THE NUMBER OF DIGITAL BUYERS IS EXPECTED TO BE 2.05 BILLION. THAT
MAKES 26.28% OF THE 7.8 BILLION PEOPLE IN THE WORLD. IN OTHER WORDS, ONE OUT
OF EVERY FOUR PEOPLE YOU SEE AROUND YOU IS AN ONLINE SHOPPER.
WHAT IS
CYBERSECURITY?
CYBER SECURITY REFERS TO THE BODY OF
TECHNOLOGIES, PROCESSES, AND PRACTICES
DESIGNED TO PROTECT NETWORKS, DEVICES,
PROGRAMS, AND DATA FROM ATTACK,
DAMAGE, OR UNAUTHORIZED ACCESS. CYBER
SECURITY MAY ALSO BE REFERRED TO AS
INFORMATION TECHNOLOGY SECURITY.
CYBERSECURITY CONCERNS
COMMON CYBER SECURITY ISSUES THAT HAPPEN IN E-COMMERCE PLATFORMS:

■ THE RISK OF HACK ATTACKS

■ PHISHING SCAMS

■ FAKE ONLINE STORES

■ IDENTITY THEFT

■ FAKE APPS

“TODAY, AS THE WORLD GRAPPLES WITH AN UNPRECEDENTED PANDEMIC IN THE

FORM OF COVID-19, HACKERS ARE TRYING TO TAKE ADVANTAGE OF THE RAPID
CHANGES HAPPENING ACROSS VARIOUS E-COMMERCE SOURCES.”
 “GROWING CYBERSECURITY
CONCERNS IN E-COMMERCE
PLATFORMS DUE TO SHIFT IN
CONSUMER BEAHVIOUR AMIDST
COVID-19”
THE TITLE OF THE PAPER
OBJECTIVES OF THE PAPER
1. OBJECTIVES
1.1 WHY WE CHOSE THE TOPIC?

REASONS FOR CHOOSING THE TOPIC:

■ BECAUSE OF ITS IMMEDIATE RELEVANCE TO THE PRESENT PANDEMIC SITUATION

PREVAILING IN THE WORLD.

■ BECAUSE OF OUR KEEN INTERESTS TOWARDS UNDESTANDING THE E-COMMERCE

PLATFORMS.

■ TO EXPLORE WHAT IS THE CURRENT THREATS THAT THE EVERYDAY PEOPLE ARE
FACING.

■ TO FIGURE OUT HOW THE SITUATION SHOULD BE HANDLED AND HOW CAN WE
ALLEVIATE THE IMMINENT THREATS WE ARE FACING.
1. OBJECTIVE OF THE PAPER
1.2 WHAT WE WANT TO ANALYSE IN THE PAPER?

■ COVID-19 HAS ALREADY HAD A MASSIVE IMPACT IN THE WORLD. SOCIETY WILL
MOST LIKELY NEVER BE THE SAME AFTER THIS, SO “HOW WE CAN USE THE
KNOWLEDGE OBTAINED THROUGHOUT THE PANDEMIC FOR A BETTER FUTURE”

■ TO ANALYSE THE CONSUMER BEHVUOIR PATTERN IN ONLINE SHOPPING BEFORE

AND AFTER COVID 19.

■ TO ANALYSE CYBERSECURIY RISKS FACED BY E-COMMERCE PLATFORMS.

OUTCOMES/RESULTS OF THE STUDY
(EXPECTED TO BE)
■ CYBER SECURITY AWARENESS IS SOMETHING THAT IS STILL MASSIVELY LACKING IN
SOCIETY, AND UNFORTUNATELY SOCIETY HAS NOW BEEN FORCED TO BE MORE
VIGILANT.
■ THE TIME IS NOW TO FOCUS ON CYBER SECURITY EDUCATION, AS IT IS RIGHT NOW
WHERE IT IS MOST NEEDED.
■ SECURITY EDUCATION HAS TO BE MORE THAN PROVIDING INFORMATION TO USERS –
IT NEEDS TO BE TARGETED,ACTIONABLE, DOABLE AND PROVIDE FEEDBACK.
■ EMPHASIS IS NECESSARY ON DIFFERENT CULTURAL CONTEXTS AND CHARACTERISTICS
WHEN CREATING CYBER SECURITYAWARENESS CAMPAIGNS.
■ TO PROMOTE DIGITAL TRUST AMONG THE PEOPLE AND ENCOURAGE THEM TO BE
AWARE OF THE PROCESS