Create a unique slogan.

 If you come up with a slogan, but its possible to remove your
town’s name and plug in another town’s name, it is not a unique slogan. Avoid common
buzzwords like “explore” “discover” “center of it all” “something for everyone” “best kept
secret”, etc.
 Think about successful slogans, like Las Vegas’ “What happens here, stays
here”, New York’s “The City That Never Sleeps” or Calgary, Alberta’s “Heart of the New
West”. They work because they are unique and avoid generic terms or phrases.

Create promotional materials. These can be promotional t-shirts, hats, stickers, and

flags with the town slogan and branding. Go local and hire a local illustrator or designer
to create the promotional materials.[6]
 Sell these promotional materials at local gift shops located close to popular
attractions.

Make a website and keep a blog. If your town or city doesn’t already have a
website, make a website with a simple, easy to use template. Be sure to use high
quality images and graphics on the site so it looks professional and inviting.[10]
 A good way to get more traffic to the website is to create a blog section on the
site and make sure it is updated regularly. Conduct interviews with locals and post the
interviews on the blog, or do a post on the best activities to do in the town based on the
season

Create a Facebook page and post something every day. Creating a Facebook page is easier
to do than building a website and allows you to make friends quickly. Posting a new image of
the town or a few words about an upcoming event will also ensure your friends notice the page
on their Newsfeeds

Start a Youtube page. Youtube is another great way to promote your town and attract more
tourists. Keep the page professional and use easy to search terms in the titles of the videos,
such as the name of the town and the activity or event in the video

Update them Constantly

First, make sure to tell them when any contact information or website links have
changed. Having current contact information for the organization and proper
links to social media and website pages are a must in order to get promoted.
Secondly, let your TPA know whenever you have something new and exciting –
such as a new restaurant, new product, new event or new drink. Nothing is too
big or too small. Local tourism offices get requests for information about assets
that fit a specific topic. For example, a PR agency may have a lead on a writer
looking for “healthy food offered at summer music festivals” or “dishes utilizing
fresh and seasonal ingredients.” Make sure you communicate clearly and
frequently enough that your tourism office understands what makes you
different. Once they’re aware of the awesome things you’re doing, they’ll have
what they need to include your attraction in pitches to the media or on FAMs.

Submit Events
As I mentioned above, TPAs have event calendars on their websites. This helps
visitors to the website (and the destination) quickly see what is going on while
they’re in town. Tourism offices also tend to promote local happenings across
their social media channels, giving your event more reach. And if it’s unique
enough, the event may be worth pitching to the media for coverage. Make sure
your TPA knows about your event so you can get this easy, added exposure.

Keep your Photography Up-to-Date

When they want to promote your asset or pitch it to the media, they’re going to
need good, high-quality photos to show it off. And they’ll need them right away –
you won’t have time to call up a professional photographer. So whenever you
can, take photos of your asset. That includes in all seasons (show off your winery
surrounded by blooming tulips and in front of colorful fall foliage) and during any
special event (capture your storefront on 

Tourism Promotion
The idea behind tourism promotion is to make your business or community a
destination, not just a pass-through along the way. For example, if your area is near a
local attraction that doesn't have hotel rooms, partner with a local bus agency to offer a
bus trip and a hotel deal as part of a package you offer tourists.