A STUDY ON CUSTOMER SATISFACTION TOWARDS REDMI MOBILE

PHONES

ABSTRACT:

Study the customer's buying behavior towards the mobile phone. Buying customers is not a
simple transfer of items from the seller to the buyer. The consumer wants to buy to become a
happy adventure. They would like to see, touch and hear the subjects they buy.
Understanding this psychology for the consumer many organizations have come to make
happy the purchase of the material. This study focuses on buying behavior and brand loyalty
to Redmi mobile phones for which data is collected through a survey of 200 people sampling
their conveniences. We found it from the data.

CHAPTER- 1

INTRODUCTION:

To achieve long-term profitability, you need to create and maintain loyal customers, but it's
hard to do so in the competitive environment. Brand loyalty is the repeated purchase of any
customer that reflects continuous buying and shows a positive attitude towards the brand to
buy that product in the future. This is not a repetitive purchase; it is a psychological
commitment for the customer towards the brand. Purchasing behavior refers to individuals or
organizations doing business along with the impact of various factors that influence them in
decision-making on the purchase of products and services in a market.

(1.1) History

2010

On April 6, 2010, Redmi was co-founded by Lei Jun and six partners:

 Lin Bin, Vice President, Google China Institute of Engineering

 Dr. Ehou Gunging, Senior Director, Motorola Beijing R&D Center
 Liu De, head of the industrial design department at Beijing University of Science and
Technology
  Li Wanqiang, managing director of Kingsoft Dictionary
 Wong Kong-Kat, General Manager Development
 Hong Feng, senior product manager at Google China

In the first round of financing, institutional investors included Temasek Holdings,IDG

Capital, Qiming Venture Partners and Qualcomm. .

On August 16, 2010, Redmi officially released its first MIUI-based Android. Looks like
Samsung TouchWiz TouchWiz from Samsung and Apple's iOS

2011

The Redmi Mi 1 smartphone was announced in August 2011. It has Redmi MIUI
firmware. de el firmware The device may also be installed with Android Stock.

2012

In August 2012, Redmi announced the Redmi Mi 2 smartphone. .

2013

On September 24, 2013, Redmi sold more than 10 million Mi 2 phones. On September 5,
2013, Redmi CEO Lei Jun announced plans to launch a 37-inch Android-based 3D Smart
TV, which will be assembled by Sony's Tv producer Wistron Corporation of Taiwan's Sony
Wistron de Corporation. The company explained its choice to leverage Wistron's capabilities
as a Sony supplier. In September 2013, Redmi announced his Mi 3 phone. On 25
September 2013, Redmi announced its intention to open its first Beijing assistance centre.
Pechino. In October 2013, Redmi was the fifth most widely used smartphone brand in China.
In 2013 it sold 18.7 million smartphones.

2014

In 2014, Redmi announced its expansion outside China, with its first international
headquarters in Singapore. Future product launches and activities will be installed in the
region. After Singapore, the company opened in Malaysia, the Philippines and India, and
plans to enter Indonesia, Thailand, Russia, Turkey, Brazil and Mexico in the following
months.
On February 21, 2014, Redmi's Redmi and Mi 3 phone was released in Singapore. Redmi Mi
3 lots sold out in 2 minutes from the opening day sale in Singapore. Il 17 marzo 2014,
Redmi Note Redmi Jun. .

In April 2014, Redmi purchased the mi.com Internet domain for a record 3.6 million dollars,
the most expensive domain name ever purchased in China, replacing Redmi.com as Redmi's
official domain. In November 2014, Redmi said it would invest 1 billion dollars in the
construction of television content. In December 2014, Redmi completed a capital financing
round led by the all-Stars Investment Limited technology fund, led by former Morgan Stanley
analyst Richard Ji, with a valuation of more than 45 billion dollars, making it one of the most
valuable private technology companies in the world. The company sold more than 60 million
smartphones in 2014.

2015

In April 2015 Redmi announced that it would make its Mi devices available through two of
India's leading e-commerce sites and through offline retailers for the first time. On April 23,
2015, Redmi CEO Lei Jun and Vice President Hugo Barra teamed up to announce a new
smartphone called Mi 4i in India, the first phone to be released in India before any other
country. The Redmi Mi Band was also released at the same event.

On April 27, 2015, it was reported that Rattan Tata had acquired a stake in Redmi. On June
30, 2015, Redmi announced its expansion to Brazil with the launch of local production
Redmi 2; Redmi 2is the first timethe company has mounted a smartphone outsideof China.

2016

On February 24, 2016, Redmi launched the Mi 5 smartphone. On March 9, 2016, Redmi
released his Redmi Note 3 in India. It was an innovative smartphone at the time in the budget
segment, and was well received by Indian customers. It made record sales during the year,
and the Redmi brand continued to grow. On May 10, 2016, Redmi released Mi Max.

Shortly after starting operations in Brazil, the company left the country in the second half of
2016. In July 2016, Chinese artists such as Liu Shishi, Wu Xiubo and Liu Haoran became
the first ambassadors of Redmi's ambasciatori della Redmi de Redmi series in China. In
August 2016, Redmi entered Bangladesh through Solar Electro Bangladesh Limited.
In September 2016, Redmi's mobile phones are officially connected to the European Union
through the partnership with ABC Data. On February 20, 2017, Redmi officially launched in
Pakistan and brought its Mi and Redmi Note line to the country. On April 19, Redmi released
Mi 6,his flagship phone at the time.

In May, Redmi opened two MI Home stores; one in Bangalore, India, and one in Bangladesh.
It is the first of several planned for the region. On May 25, Redmi released Mi Max 2. On
August 26, the new MIUI v9 was released along with Mi 5x. On August 31, Redmi opened
its first Flagship Mi Store in Faisalabad, Pakistan. On September 5, Redmi released Mi
A1,which is the first Android One smartphone under the motto: Created by Redmi, Powered
by Google. In the keynote of the event Redmi stated that they started working with Google
for the Mi A1 Android One smartphone almost six months ago. An alternative version of the
phone is also available with MIUI and is known as MI 5X.

In September Redmi launched Mi MIX 2InOctober, the EU's first Mi Store was openedin
Athens, Greece. On November 7, Redmi began operating in Spain, making available the Mi
A1 and Mi Mix 2 smartphones. In the third quarter of 2017, Redmi overtook Samsung to
become the number one smartphone brand in India. Redmi sold 9.2 million units during this
period.

2018

On February 20, Redmi opened its first Mi Store in the Philippines. In March 2018, at China's
annual legislative session in Beijing, Redmi CEO Lei Jun announced that Redmi "has always
planned to enter the U.S. market" and will launch in the U.S. smartphone market in late 2018
or early 2019. Redmi already sells a variety of items in the United States, such as power
banks and Bluetooth speakers. Bluetooth.

On April 3, 2018, Redmi released the Mix 2S model which is a successor to Mix 2. On April
25, 2018, Redmi released The Mi 6X, a successor to Mi 5X. On May 22, 2018, Redmi will
open its first French store in Paris. On May 3, 2018, Redmi filled up to make public on the
Hong Kong Stock Exchange and aims to raise 10 billion dollars in IPOs, which is expected
to be the largest ipo increase in the world since 2014. 3 May. 2018, Redmi announced in
collaboration with 3 (telecommunication) to sell smartphones in the UK, Ireland, Austria,
Denmark and Sweden
In May 2018, Redmi began selling some of its smart home products in the United States
through Amazon. In September 2018, Redmi launched its fourth "Mi Home" experience store
in India. They have also launched their products in the UK, offering UK customers to buy
without customs duties.

Etymology:

Redmi is the Chinese word for millet. In 2011, its CEO Lei Jun suggested that there are more
meanings than a simple mile and rice. He linked the "Xiao" part to the Buddhist concept
that "a single Buddhist rice grain is as big as a mountain," suggesting that Redmi wants to
work from small things, rather than start fighting for perfection, while "my" is an acronym
for mobile Internet and also Mission Impossible, referring to the obstacles encountered to
start the company. He also said he thinks the name is cute. In 2012, Lei Jun said that the
name is on the revolution and the possibility of bringing innovation to a new area. Redmi's
new "Rifle" processor has given weight to several sources linking the latter meaning to the
Communists of the Revolutionary Communist Party of China 米加步枪 during the Second
Sino-Japanese War. War Segunda. .

Business model

A Redmi Exclusive Service Center for customer service in Kuala Lumpur. Lei Jun, CEO of
Redmi, said the company sets phone prices almost at material billing prices without
compromising the quality and performance of components compared to other premium
smartphones that also benefits by selling peripheral devices related to the phone, smart home
products, apps, online videos and themes. According to Hugo Barra of Redmi in 2014, the
company sees hardware sales as a means of offering long-term software and services, "We
are an Internet company and a software company much more than a hardware company."
However, financial data available at the time indicated that this is a desire or a plan for the
distant future: 94% of the company's revenue came from mobile phone sales, an even higher
percentage than Apple. By maintaining strict control over its actions,Redmi is able to place
cheaper batch orders as dictated by demand. Flash sales of limited availability ensure that
supply never outstrips demand and help promote your products. On the contrary, traditional
OEMs involve large upfront production costs, which must be recovered with sales prices, to
send phones, some of which cannot be sold, to retailers around the world.

Redmi says to listen carefully to customer feedback, causing them to try out the next features
themselves, and build a large online community. Lei Jun described it this way: "When I was
with Kingsoft, I had the opportunity to work with Nokia and Motorola, two mobile phones
from his time. One day, I pointed out to his R&D boss, some shortcomings. After that, they
simply recognized my contribution, but never acted on what I had said. So, I thought, if I
make a phone, you can tell me what you want or what's wrong. If it is justifiable, we will
work on it immediately. I'll give you an update every week and you can also see your wishes
come true in a week." In practice, Redmi product managers spend a lot of time browsing
through the company's user forums. Once a suggestion is picked up, it is quickly transferred
to engineers. Therefore, features can go from a simple concept to shipping products within a
week. The company then sends a new batch of phones every week on Tuesdays at noon
Beijing time, containing new software builds and possible minor hardware settings. Redmi
calls this process "custom design you build."

According to the patent landscape report published in December 2016 by patent research and
analysis firm Grey Services Redmi owns 6989 patents with more than 90% of patents
filed/acquired after 2012. The increase in the number of patents is due to aggressive patent
acquisition/licensing agreements with many companies, including Broadcom, Intel and
Microsoft. The patent acquisition was a strategic move by Redmi to strengthen its weak
patent portfolio in line with its global expansion plan to create a defense against patent
applications.

Redmi's pet is a white rabbit wearing a Ushanka (known locally as a "Lei Feng" in China)
with a red star and a red scarf around his neck.
CONTROVERSY:

GPL VIOLATIONS:

Redmi was unfavorable due to its violation of the terms of the GNU GPL. de The Linux
kernel of the Android project is licensed with the copyleft terms terminus of the Android
GPL Proyecto, which requires Redmi to distribute the complete kernel source code and
Android device trees for each Android device it deploys. By refusing to do so, or
unjustifiably delaying these versions, Redmi is operating in violation of intellectual property
law in China, as a major Android developer of the state WIPO Francisco Franco publicly
criticized Redmi's behavior after repeated delays in the release of the main source code.
Redmi has previously pledged to comply with the LPG in a timely manner, but has since
denied it.

COMPARISON WITH APPLE INC.

Redmi has been compared to US company Apple Inc. , since critics have found some of
Redmi's phones and tablets similar in appearance to Apple Beyond, Redmi's marketing
strategy is sometimes described as riding on the back of the "Apple cult." It is said that, after
reading a book about Steve Jobs at university, Redmi's president and CEO, Lei carefully
cultivated an image of Steve Jobs, including jeans, dark shirts and Job's advertising style in
previous Redmi Dado product advertisements, was classified as a "fake jobs".

In 2012, it was said that the company was falsifying Apple's philosophy and mindset in 2013,
critics discussed how innovative Di Redmi products were and how good public relations were
about its innovation. Others point out that while there are similarities with Apple, the ability
to customize the software based on user preferences through the use of Google's Android
operating system differentiates Redmi during the Mi 4 presentation conference in 2014, the
presentation slides used Apple's iconic "One More Thing" slide before introducing the Mi
Band; was the only English slide in the entire presentation.

Redmi has also been known for its hunger marketing tactics, which Apple also uses. "It sells
in just 50 seconds!" This comment is what an article said when Redmi released its latest
smartphone, Mi Note 2, and made more people focus on their new product. When Redmi
launches new products, they make the shortest record of time each time they run out of the
new article. Your new products are only available for purchase on your official website,
people who pre-register may have the opportunity to make a purchase.

State administration of radio, film and television

In November 2012, Redmi's smart set-top box stopped working a week after launch because
the company opposed the China State Radio, Film and Television Administration. Regulatory
issues were passed in January 2013.

Hugo Barra

In August 2013, the company announced that it was hiring Hugo Barra of Google, where he
served as vice president of product management for the Android platform. Android. Barra
declined to comment on the timing of Google's reports, and said he had been in talks with
Redmi for over a year before announcing the move. He will be hired as vice president of
Redmi to expand the company outside mainland China, making Redmi the first smartphone
company to join party The Senior team of Google Barra's Android team with the goal of
helping Redmi grow internationally. Barra resigned from his position in January 2017 to join
Facebook as vice president of virtual reality

Privacy issues

Redmi Mi Cloud's cloud storage service stores all user data on its servers located in China.
There have also been reports that Redmi's cloud messaging service sends some private data
such as call logs and contact information to Redmi servers. Redmi later released a MIUI
update that made cloud messaging optional, no private data is sent to Redmi servers if the
cloud messaging service is disabled, as it states goes from Redmi.

In October 2014, Redmi announced that they are setting up servers outside of China for
international users citing better services and regulatory compliance in several nations over the
same period, the Indian Air Force issued a warning against Redmi phones, stating that they
were a national threat as they sent user data to a Chinese government agency. In September
2016, this Broen ink, a computer student, suspected a preinstalled app called Analytics Core
on Redmi phones. After further investigation, this ink Broen reported, through a blog post,
that Analytics Core can send information about the device, including IMEI, MAC address,
model and other parameters, to Redmi servers. It also revealed that Redmi phones have a
backdoor that allows the installation of any application without user approval. The veracity
of his claims has not yet been verified.

Sales numbers:

Taiwan's Fair-Trade Commission had investigated flash sales and found that Redmi had sold
fewer smartphones than advertised. In December, 3 separate flash sales were studied. In that
flash sales Redmi stated that the number of smartphones sold was 10,000 units each for the
first two sales, and 8,000 units for the third. However, the FTC had investigated the claims
and found that Redmi sold only 9,339 devices in the first flash sale, 9,492 units in the second,
and 7,389 for the third. It turned out that during the first flash sale, Redmi had given 1,750
priority "F-codes" to people who could place their orders without having to go through flash
sales, thus decreasing the stock that was publicly available.

Temporary ban in India

On 9 December 2014, the Delhi High Court granted a precautionary measure to prohibit
prate the import and sale of Redmi products to India. This injunction was published in
response to a complaint filed by Ericsson regarding the patent infringement granted under
FRAND (Fair, Reasonable and Non-Discriminatory Licenses). That injunction issued by the
High Court was applicable until 5 February 2015, when the High Court was due to convene
both parties for a formal hearing of the case. On December 16, 2010, the Delhi High Court
granted Redmi permission to sell its running devices on a Qualcomm-based processor until
January 8, 2010, Redmi had several sales to Flipkart including December 30, 2014. With this
sale, the company received press coverage when its Redmi Note 4G flagship phone sold out
in 6 seconds. The judge extended the division's provisional order allowing Redmi to continue
selling Qualcomm chipset-based phones until March 2018.

1.2) Industry Overview Market Scenario

Just over a month after its IPO in Hong Kong, despise de su Salida a Bolsa Chinese
smartphone and electronics company Redmi reported a 68 percent rise in revenue and a 2.1
billion dollar profit for the second quarter of 2018, beating analysts' expectations across the
board. After selling 32 million smartphones in the quarter, Redmi's revenue increased to
RMB 45.2 billion (6.6 billion U.S. dollars), bringing its total in the first six months of 2018 to
79.65 billion RMB, accounting for nearly 70% of the company's revenue for the full year
2017. According to the latest estimates by Sign’s IDC, Redmi is currently the fourth largest
smartphone maker in the world, behind only Samsung, Huawei and Apple. In particular, the
company recently overtook Samsung to become a market leader in India's burgeoning
smartphone market and the company plans to further increase its presence outside its home
market.
Chinese smartphone maker Redmi's quarterly revenue rose due to strong demand in India and
other emerging del markets, but there were still doubts about its ability to sustain the rapid
pace of growth and early earnings invested to reduce. Redmi, which toppled Samsung
Electronics as the top smartphone seller in the price-conscious Indian market earlier this year,
said Wednesday in its first results as a listed company that foreign market revenues for the
quarter ended June 30 more than double the period a year ago.

The company began operating in July after a monitored but disappointing initial public
offering valued it at nearly half of the 100 billion dollars (about Rs. 7 crores lakh) that
industry analysts had initially estimated. "The market opportunity abroad is huge, providing
huge growth potential for Redmi in both hardware and software," said Dany Wu, an analyst
at Fubon Research. "Despite the drop in margin, we believe this is a commitment to a rapid
expansion of its overall product lines." The company's gross margins fell 2pc to 12.5 percent
as continued profits in its Internet services business failed to offset falls in its hardware
business, which includes smartphones and Internet-connected devices such as smart TVs.

Redmi, which has gained a significant market share in India by hiring Samsung and Apple, is
expected to start selling a new mobile phone in the South Asian nation called Little F1
20,986 by the end of this month. The company will only sell the device in India at first,
emphasizing the importance of the market to Redmi.Il phone has a big impact on the price,
according to reviews on technology websites. The cheapest version is expected to sell for
about 300 dollars in India, more than double its popular Redmi 5 model. Redmi does not
break India's sales. International revenue for the second quarter was CNY 16.4 billion,
accounting for more than a third of total revenue.

[1.3] Important player on the market

[1.3.1) Huawei, New

Huawei Technologies Co., Ltd. is a Chinese multinational telecommunications equipment

company and consumer electronics manufacturer, based in Shenzhen. . A former
engineer of the People's Liberation Army, Ren Zhengfei, Liberation, founded Huawei in
1987. At the time of its establishment, Huawei focused on the manufacture of telephone
switches, but has since expanded to include the construction of telecommunications
networks, the provision of operational and advisory services and equipment to companies
inside and outside China and the production of communication devices for the consumer
market. Huawei had more than 170,000 employees in September 2017, of which about
76,000 engaged in research and development (R&D). It has 21 R&D institutions in
countries such as China, United States, Reimo Canada, United Kingdom, Pakistan,
Finland, France India, Russia Israel and Turkey. In 2017, the company invested US 13.8
billion dollars in R&D, up from USD 5 billion in 2013. In December 2018, De the vice
president and director of the city of Huawei, Meng Wenzhou, was arrested in Canada on
December 1, 2018, las at the request of the United States, who accused her of violating
U.S. sanctions against Iran. The U.S. Department of Justice filed formal charges of fraud,
obstruction of justice and theft of trade secrets against Huawei in January 2019.

1.3.2) Oppo

Oppo Electronics Corporation, commonly known as Oppo, is a Chinese consumer

electronics and mobile communications company ,known for its smartphones, re productor
Blu-ray players and other electronic devices. Oppo, one of the leading smartphone
manufacturers, was the best smartphone brand in China in 2016 and ranked number 8
worldwide.

1.3.3) Live

Ltd. (commonly known as Vivo, known as Esperanto for "life") is a Chinese technology
company owned by BBK Electronics that manufactures la smartphones, smartphone
accessories, software and online services. It was founded in 2009 in Dongguan, China. The
company develops software for its phones such as the Vivo App Store, which is included in
its patented Android-based operating system called Fun Touch OS. In the first quarter of
2015, Vivo became one of the top 10 smartphone manufacturers with a global market share
of 2.7%. With R&D centers in Shenzhen and Nanjing ,the companyhas1,600 R&D
employees as of January 2016.
1.3.4) Apple

Apple is a multinational company with an American based in California, that designs,

develops and sells consumer electronics, electronic software and online services. It is
considered one of the Big Four of technology along with Amazon, Google and
Facebook. Apple is well known for its size and revenue. Its annual worldwide revenues
amount to USD 265 billion for fiscal 2018. Tax Year Apple is the world's largest
information technology company mondo by revenue and the third largest mobile phone
maker in the world after Samsung and Huawei. In August 2018, Apple became the first
U.S. public company to be valued at more than 1billion dollars. The company has 123,000
full-time employees and operates 504 stores in 24 countries starting in 2018. Opera iTunes
Store, which is the largest music retailer in the world. As of January 2018, more than 1.3
billion Apple products are actively used worldwide. The company also has a high level of
brand loyalty marchio and is ranked as the most valuable brand in the world. However,
Apple receives significant criticism of its contractors' working practices, environmental
practices and unethical business practices, including anti-competitive behavior, as well as the
origins of source materials.

1.4) About XIOMI MI

Redmi Corporation is a Chinese electronics company based in Beijing. Redmi manufactures

and invests in smart phones, mobile applications, laptop sand electricity applications for
mobile consumer apps related to consumer electronics. Redmi launched its first smartphone
in August 2011 and quickly gained market share in China to become the country's largest
smartphone company in 2014. At the beginning of the second quarter of 2018, Redmi was the
fourth largest smartphone maker in the world, leading in the largest market, China, and the
second largest market, India. India. Redmi later developed a wider range of consumer
electronics, including ssmartphone device system(IoT). device ecosystem.

Redmi has 15,000 employees in China, India, Malaysia Singapore and is expanding into other
countries, including Indonesia, the Philippines and South Africa. According to Forbes
magazine, Jun, founder and CEO, has an estimated net worth of 12.5 billion dollars. He is the
11th richest person in China and the 118th largest in the world, Redmi is the fourth most
valuable technology start-up in the world after receiving 1.1 billion dollars in investor
funding, making Redmi's valuation more than 46 billion dollars.
LITERATURE MAGAZINE:

1) Andreoulakis; G. Kunduz (2011) correlated the branding of the mobile phone with the
security practices of users, users show different behavior in a number of features, depending
on the brand of the mobile phone they are using. As such, there is a categorization of
different areas for each brand, where users clearly lack a security mind, perhaps due to lack
awareness. Such categorization can help phone manufacturers improve their mobile phones in
terms of security, preferably transparent to the user.

2) The Taj A.A.; Rahmani Vahid; Taj Namin Aidyn (2012) discussed that the decision
process (choice) of a brand can be influenced by the situation and content. The results suggest
a significant relationship between the variables "brand attitude", "corporate attitude" and
"product choice (mobile phone)". In addition, no significant relationship was found between
individual decision-making processes (independent or medium) and product choice.

3) Serkan Aydin, G-khan Arasil, (2005) focused on measuring the effects of customer
satisfaction and trust on customer loyalty and the direct and indirect effect of "cost change"
on customer retention. The results of this study show that the switching cost factor directly
affects retention and has a moderating effect on both customer satisfaction and trust

4) Jonathan, Lee, Janghyuk, Lee and Lawrence, Feick (2001) discussed the moderating role
of changing costs in the customer satisfaction retention link; and identify and retain customer
segments. Therefore, the purposes of this document are: to examine the moderating role of
change costs in the customer satisfaction retention link; and to identify customer segments
and then analyze heterogeneity in the satisfaction-loyalty bond between the different
segments. An empirical example based on the mobile phone services market in France
indicates that the moderating role of switching costs is supported. The managerial
implications of the results are discussed.

5) The Dream Catchers Group (2008) investigated whether demographic variables or phone
characteristics included in phones that students already owned were predictive of consumers'
perceptions of grouped characteristics. In addition, this study was sought to determine
whether there was a significant difference in the perception of characteristics grouped by
students grouped between demographic variables (rural versus HBCU, gender, grade level,
cell phone brand, specialty and age).
6) Oyeniyi, Omotayo Joseph - Abioudun, Abolaji Joachim (2010) emphasis on customer
loyalty and the cost of customer change. Cost change is one of the most discussed
contemporary topics in marketing in an attempt to explain consumer behavior. This research
investigated cost change and its relationships with loyalty, customer loyalty and customer
satisfaction in the Nigerian telecommunications market. The study shows that customer
satisfaction has a positive impact on customer retention, and that the cost of the change
significantly affects the level of customer retention.

7) Rodolfo Martanez Gras; Eva Espinar Ruiz (2012) highlights a new dimension in
information and technology compared to adolescents in Spain. The main objective of this
article is to analyse the relationship between information and communication technologies
and Spanish teenagers. In particular, researchers studied, through a qualitative methodology,
the characteristics of adolescent access and the uses of technological devices. It analysed the
aims that motivate the use of information and communication technologies, highlighting a
close relationship between technology and communication and peer-to-peer entertainment.
On the contrary, there is an underutility of all these devices for teaching and learning
purposes.

8) Wafa' N. Muhanna; Awatif M. Abu-Al-Sha'r (2009) aims to study the attitudes of

Jordanian university students and graduates towards the learning environment where mobile
phones are used as classroom learning tools. The study included two independent variables,
level and gender, as brooders. Results indicate that university students are more supportive of
the mobile phone environment than graduate students. The study also reveals that mobile
phones have more influence on male students than in female students.

9) Nasr Azad; Ozhan Karimi; Maryam Safaei (2012) presented an empirical study to study
the effects of different marketing efforts on brand equity in the mobile phone industry.
Results show that there is a positive and significant relationship between marketing mixing
efforts and brand equity. In other words, more listings could help better market exposure,
which means customers will be more aware of market characteristics. Of all the conflicting
efforts, the warranty has more influence on brand equity, which means consumers care more
about product services than other features. Finally, among the different characteristics of
brand fairness, the exclusivity of the product plays an important role. In other words, people
are interested in having an exclusive product, which is different from others.
10) Nasr Azad; Maryam Safaei (2012) says there is a lot of evidence to believe that
customers select their brand-based products. The products also maintain their own
characteristics, which make them distinguishable from others. In this article, researchers
presented an empirical study to determine important factors that influence customer buying
intent for mobile phones in the Iranian capital, Tehran. The results of the study show that
there are some positive relationships between the exclusive name and the perception of
quality, between the exclusive name and word of mouth advertising, between the perception
of quality and fidelity, between word of mouth advertising and brand and between the brand
image and the brand name.

11) Mehran Rezvani; Seyed Hamid Khodadad Hosseini; Mohammad Mehdi Samadzadeh
(2012) investigates the mouth-to-mouth impact (WOM) on the creation of Consumer Based
Brand Equity (CBBE). WOM features such as volume, value and quality of sources are
designed to find out how strongly each influences brand awareness, perceived quality and
brand association. Results suggested that volume and valence, two elements of WOM, affect
CBBE and no significant relationship between the type of origin and the brand's assets was
observed.

12) Sany Sanuri Mohd. Mokhtar; Ahmed Audu Maiyaki; Norzaini bt Mohd Noor (2011)
explores the relationship between quality of service and customer satisfaction in customer
loyalty regarding mobile phone use among graduate students at a university in northern
Malaysia. Results show that both quality of service and customer satisfaction significantly
influence the level of customer loyalty of mobile phone users in Malaysia. Therefore, mobile
service providers have been advised to pay special attention to the quality of their service and
factors that drive customer satisfaction.

13) Shakir Hafeez; SAF Hasnu (2010) says customer satisfaction is crucial to the success of
all businesses. One of the biggest challenges for a market is how to satisfy and retain
customers. This study is based on Mobilink prepaid customers. Results suggest that overall
customer satisfaction and customer retention are relatively low among Mobilink customers.
Customer loyalty in Pakistan's mobile sector is relatively low because it is an emerging
industry, new players are entering this market and customers are more fascinated to try new
service providers. However, it is expected that when the industry is well established, the
results will be more comparable to other studies.
14) Shiba shish, Chakraborty and Kalyan Sengupta (2008) strive to conduct a detailed study
of the important demographic variables of customers that influence customer rebranding.
This study will highlight the relevant aspects of the forecast to change customer appetite from
one service provider to another. Harsha de Silva, (2011), generally shows that the adoption of
(primarily) mobile phones has significant benefits not only for the adopter, but for the
community at large. In this context, the goal of the current article is to examine, from the
user's point of view, the influences (as well as the interaction of these influences) in the
adoption of mobile phones by the poor in a select set of countries in the emerging Asian
region.

15) Brenda, Mack, Robert Nickerson and Henri Isaac (2009), investigate the factors that
influence attitudes towards the social acceptance of mobile phones in public places and how
this attitude affects their use The results of the analysis indicate that attitudes on mobile
phone use in public places depend on the country and age factors. This attitude in turn
significantly affects the frequency of use of mobile phones. In addition, the frequency of use
is also affected by sex and the state of work.

16) Arvind Sahay and Nivedita Sharma (2010) focused on brand relations are in fact
important for the different categories of young consumers; secondly, to study the effect of
peer influence, family influence and brand relations on changing intentions among young
consumers; and thirdly, examine the impact of price changes on changing intentions in the
context of brand relations. The researcher's findings suggest that young consumers develop
relationships in all dimensions of the relationship with the brand.

CHAPTER 3

TERTIC BACKGROUND

Theory Marketing Kotler & Keller (2008:27) marketing is going to identify and meet human
and social needs. One of the best and shortest marketing options is to meet your needs in a
cost-effective way. In other theories Beckman and others. (1962:42) says that marketing is
essentially a process such as agriculture, production, mining or construction. As such of a
fundamentally functional nature and can therefore be defined as performing all the necessary
tasks, doing the transfer of ownership of the products, assuming their physical distribution
and facilitating the entire marketing process. Based on this researcher you can define that
Marketing is getting the right product or service in the right amount, in the right place, at the
right time and making a profit in the process, understanding the customer and giving them
what they want.

Kotler & Keller Consumer Behavior (2008:172) viewed consumer behavior as studying how
individuals, groups, and organizations select, purchase, use, and remove goods, services,
ideas, or experiences to meet their needs and desires. Consumer behavior involves the use
and disposal of products, as well as the study of how they are purchased. Consumer behavior
involves services and ideas, as well as tangible products. In this process, the consumer
evaluates a purchase represented by the recognition of necessity – the realization of the
difference between the desired situations that serves as a trigger for the entire consumption
process (Engel et al. 1995:55). The consumer behavior defined by the researcher is the study
of individuals, groups or organizations and the processes they use to select, protect, use,
delete products, services, experiences or ideas to meet the needs and impacts that these
processes have on the consumer and society.

Kotler and Keller Consumer Purchase Decision (2008:185) The Engle, Kholat and Blackwell
model shows consumers the purchasing decision process, based on the basic process of
consumer psychology it has examined play an important role in the actual consumer
purchasing decision. It indicates that consumers go through five phases: problem recognition,
information search, alternative assessment, purchase decision, and post-purchase behavior.
Clearly the purchase process starts long before the actual purchase and has consequences
much later. However, the consumer does not always go through the five stages, which may
omit or reverse some. For example, when you buy the regular brand of toothpaste, you go
directly from the need to buy the decision, omitting the research and evaluation of the
information and go directly from problem recognition to purchase decision.

Culture:

Kotler and Keller (2008:173) Culture, subculture and social class are particularly important
influences on consumer buying behavior. Culture is the determinant of a person's desires and
behavior. Through the family and other key institutions, they are influenced by beliefs,
knowledge, working language and art. Culture can be considered a way of life and passed
down from a generation to the next generation under a different culture, people can have their
own opinions of themselves or relationships with others. Sellers should take a closer look at
each country's cultural values to understand how best to market their existing product and
find opportunities for new products.

Social

Kotler and Keller (2008:175) Social factors are the factors that come from reference groups,
family members, social roles and status that influence consumer behavior to make buying
something. The researcher found that social factors are the facts and experiences that affect
the personality, attitudes and lifestyle of the individual come from people around.

Staff

Kotler and Keller (2008:177) Personal factors are the factors that use the characteristics of
each consumer that influence consumer behavior are age and stage in life cycle, employment
and economic circumstances, personality and self-conception. The researcher defined that
personality is the set of specific traits and characteristics of each individual is the product of
the interaction of the psychological characteristics of the individual of something like the
brand.

Psychological

Kotler and Keller (2008:182) Psychological factors that influence consumer behavior and are
divided into 4 categories: motivation, perception, learning, as well as beliefs and attitudes. It
can be defined that one of the definitions of psychological is the process by which an
individual select, organizes and interprets the information he receives to do something that
makes sense.

Previous investigations

Shahjehan (2012), The Effect of Personality on Impulsive and Compulsive Purchasing

Behaviors: Research Relays the Impact and Effect of Personality on Purchasing Behavior.
The influence of individual personality traits, i.e. extraversion, agreement, awareness,
openness and neurotic on impulsive and compulsive purchases, was analyzed. The effect of
age and level of education has a significant influence. The analysis presents an interesting
view of the report above. Durmas (2014), The impact of psychological factors on consumer
purchasing behavior and empirical application in Turkey. The purpose of this study is to shed
light on the well-founded managers and will create companies and in particular the marketing
department, which provides the development of the country and which leads consumers to be
better known to them and better-quality goods, services and ideas.

CHAPTER-4

RESEARCHMETHODOLOGY:

The data was collected on the basis of the different sources in order to reach the subject of
the project.

(4.1) Study objectives

(4.2.1) Study various factors that influence the consumer on the purchase of 12MI MI phones

(4.2.2) Study the strength and weakness of the company.

(4.2.3) Study the demographic factor.

(4.2) Hypothesis

There is no difference in importance between employment and income with XIOMI MI

smartphones.

There is no difference in importance between age and sex with XIOMI MI smartphones.

(4.3) Research project

 We would have used a descriptive research project. The questionnaire is preparing and
correcting errors in it. I sent it to the sample clients. He received 50 responses, analyzed
the data and kept it in one format. He interpreted the data and drew the outputs. The
final data are shown in the form of graphs
(4.4) Data Collection
  Primary data
The main data was collected by me with the help of questionnaires sent to 100 respondents.

 Secondary data
Secondary data was collected over the Internet, project reports, and marketing books.

(4.5) Data Collection Tools

The questionnaire is used as a research tool consisting of structured questions and has been of
very finite questions. The questionnaire is used as a tool, as closed questions are and are
asked, as analysis and interpretation were required.

(4.6) Data Analysis Tools

The collected data would be analyzed using the pie chart, histogram, frequency distribution
crosstab bar chart, chi square test, and ANOVA test.

(4.7) Limitation of the study

 Time limit
 Geographical restriction
 Bias answered

Statistics
7. What is your 8.  Through which
2. 3. 4. Marital 5. Educational 6. What is your annual mode you buy mobile
Age Gender status Qualification occupation? income? phones?
N Valid 200 200 200 200 200 200 200
Missing 0 0 0 0 0 0 0

2. Age
Cu
mul
ativ
e
Per
Frequency Percent Valid Percent cent
15-20 8 4.0 4.0 4.0
15-20;21-30 5 2.5 2.5 6.5
 21-30 90.
168 84.0 84.0
5
21-30;31-40 91.
2 1.0 1.0
5
31-40 99.
16 8.0 8.0
5
Above 40 100
1 .5 .5
.0
Total

200 100.0 100.0

INTERPRETATION:

Now a days all are using the smart phones among that we see the statistic of the age bar there
are more MI mobiles using users are between 21-30 this people are using a greater number of
peoples.

3. Gender
Percen Valid Cumulative
Frequency t Percent Percent
Valid Female 55 27.5 27.5 27.5
Male 145 72.5 72.5 100.0
Total 200 100.0 100.0

INTERPRETATION:

Gender are more prefabbed statement to every companies. Which tell the who’s are using
their product. So we see there are MI mobiles are using MALE are highest using mobiles

4. Marital status
Frequenc Perce Valid Cumulati
 Perce ve
y nt nt Percent
Vali Marrie
68 34.0 34.0 34.0
d d
UN
marrie 132 66.0 66.0 100.0
d
Total 200 100.0 100.0

INTERPRETATION:

There are unmarried peoples are using a greater number of MI phones which means to using
a greater number of phones then married peoples.

5. Educational Qualification
Valid Cumulative
Frequency Percent Percent Percent
Vali Graduate 83 41.5 41.5 41.5
d Intermediate 48 24.0 24.0 65.5
Post Graduate 68 34.0 34.0 99.5
SSC 1 .5 .5 100.0
Total 200 100.0 100.0

INTERPRETATION:

TO see the statistics, result there are combine

educational qualification which take the SSC, INTERMEDIATE, GRADUATE, POST
GRADUATE. Among that more using are GRADUATION student (41.5%) out of 100%.
Now takes second position (34%) are post graduate student. which tells the Graduate student
are giving more preference to MI phones.

6. What is your occupation?

Valid Cumulativ
Frequency Percent Percent e Percent
Valid Business 59 29.5 29.5 29.5
 Govt job 55 27.5 27.5 57.0
Private job 86 43.0 43.0 100.0
Total 200 100.0 100.0

INTERPRETATION:

To prefer the MI phones to see graphical representations

there are private job holders are using a greater number of
phones (43%) out of 100%. secondly prefer peoples are
business persons.

7. What is your annual income?

Percen Valid Cumulative
Frequency t Percent Percent
Valid 2 lac - 5 lac 142 71.0 71.0 71.0
5 lac - 8 lac 34 17.0 17.0 88.0
8 lac- 10 lacs 19 9.5 9.5 97.5
Above 10
5 2.5 2.5 100.0
lacs
Total 200 100.0 100.0

8.  Through which mode you buy mobile phones?

Cumu
lative
Valid Perce
Frequency Percent Percent nt
Valid Offline 53 26.5 26.5 26.5
Online 147 73.5 73.5 100.0
Total 200 100.0 100.0
 INTERPRETATION:
To buying channels are more important to buy the mobile phones. There are two channels to
buy every kind of product to buy which are 1. online 2. offline. Among that more prefer
channel remain online to quick assess path. The MI phone are buying mode is online.

9.  Do you think that quality of phone is also one factor that affects
the purchase of mobile phones?
Valid
Percen Cumulative
Frequency Percent t Percent
Valid Agree 47 23.5 23.5 23.5
Disagree 12 6.0 6.0 29.5
Neutral 38 19.0 19.0 48.5
strongly Agree 101 50.5 50.5 99.0
strongly
2 1.0 1.0 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION:

Every product contains the quality and every one should prefer the quality. To see the
primary data strongly agree shows the 50.5%. The people to buy the phones they see quality
of product.

10.  Brand of phone also affect the purchase of mobile phone?

Percen Valid Cumulative
Frequency t Percent Percent
Valid Agree 58 29.0 29.0 29.0
Disagree 20 10.0 10.0 39.0
Neutral 46 23.0 23.0 62.0
Strongly
69 34.5 34.5 96.5
Agree
Strongly
7 3.5 3.5 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION:
 Now a days everyone should educated so people are seeing brander phones to utilize their
activities. To see the frequency of brand data 69% which refers the all are should take the
branded phones.

11. Size of the phone also matters when you are going to
purchase the mobile phone?
Percen Valid Cumulative
Frequency t Percent Percent
Valid Agree 64 32.0 32.0 32.0
Disagree 12 6.0 6.0 38.0
Neutral 41 20.5 20.5 58.5
Strongly
76 38.0 38.0 96.5
Agree
Strongly
7 3.5 3.5 100.0
Disagree
Total 200 100.0 100.0

12. Customers were attracted to the new technology

features?
Percen Valid Cumulative
Frequency t Percent Percent
13.  Price ofValid Agreephone plays major
the mobile 65 role 32.5 32.5
in the purchasing 32.5
Disagree process? 16 8.0 8.0 40.5
Neutral 44 22.0Valid Cumulative
22.0 62.5
Frequency Percent Percent Percent
Strongly
Valid Agree agree 57 66 28.533.0 28.5 33.0 95.5
28.5
Disagree Strongly 18 9.0 9.0 37.5
9 4.5 4.5 100.0
Neutral Disagree 47 23.5 23.5 61.0
Total
Strongly Disagree 7 200 3.5
100.0 100.0
3.5 64.5
Strongly agree 71 35.5 35.5 100.0
Total 200 100.0 100.0

INTERPRETATION;

The price of the mobile phone are matters to buy the phone there are all are not rich peoples
to buy the costly phones so which are price can be matters to see the statistic strongly agree
35.5% out of 100% to see the disagree only 9% Agree takes the 28.5% to combine the both
agree and strongly agree to effect more to price are more important to buy the phone.
 14.  Now a day’s customers are aware about mobile
phones through Advertisement?
Valid
Percen Cumulative
Frequency Percent t Percent
Valid Agree 51 25.5 25.5 25.5
Disagree 24 12.0 12.0 37.5
Neutral 53 26.5 26.5 64.0
Strongly
65 32.5 32.5 96.5
Agree
Strongly
7 3.5 3.5 100.0
Disagree
Total 200 100.0 100.0

15.  In the buying process of mobile phones sales service

also one factor that affects the purchase of mobile phones?
Valid Cumulative
Frequency Percent Percent Percent
Valid 1 .5 .5 .5
Agree 64 32.0 32.0 32.5
Disagree 19 9.5 9.5 42.0
Neutral 49 24.5 24.5 66.5
Strongly
59 29.5 29.5 96.0
agree
Strongly
8 4.0 4.0 100.0
Disagree
Total 200 100.0 100.0

16. In the process of buying of mobile phones personal

gratification also takes place?
Valid Cumulative
Frequency Percent Percent Percent
Valid Agree 75 37.5 37.5 37.5
Disagree 23 11.5 11.5 49.0
Neutral 46 23.0 23.0 72.0
Strongly
45 22.5 22.5 94.5
Agree
Strongly
11 5.5 5.5 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION;
 The personal gratification is more important element to buy the mobile phone there are Agree
is 37.5% out of the 100% and strongly agree are 22.5 to buy the mobile phone. Everyone
should take part some analysis to buy the phone on their analysis to take decisions on it.

17. Customer buying behaviour shows the attitude towards

mobile phones?
Percen Valid Cumulative
Frequency t Percent Percent
Valid Agree 63 31.5 31.5 31.5
Disagree 26 13.0 13.0 44.5
Neutral 54 27.0 27.0 71.5
Strongly
47 23.5 23.5 95.0
Agree
Strongly
10 5.0 5.0 100.0
Disagree
Total 200 100.0 100.0

18. Do they have any previous experience of

purchasing mobile phones?
Valid Cumulati
Frequen Perce Perce ve
cy nt nt Percent
Val May
14 7.0 7.0 7.0
id be
No 57 28.5 28.5 35.5
Yes 129 64.5 64.5 100.0
Total 200 100.0 100.0

INTERPRETATION;

To buying any kind of product we can’t buy blindly so everyone having some kind of
experience which experience can be helpful to choose the best option in everyone. We saw
the previous experience chart which shows the YES 64.5% which means lot to experience
requires. NO shows the 28.5%.
 19. Customers have their own intention to purchase of
mobile phone?
Percen Valid Cumulative
Frequency t Percent Percent
Valid Agree 61 30.5 30.5 30.5
Disagree 14 7.0 7.0 37.5
Neutral 44 22.0 22.0 59.5
Strongly
77 38.5 38.5 98.0
agree
Strongly
4 2.0 2.0 100.0
disagree
Total 200 100.0 100.0

INTERORETATION;

The person has to have some kind of knowledge to buy the phone. The Mi phone buyer can
have the knowledge to see the chart box Agree and Strongly agree shows the positive
response of buy the mobile phone. The agree shows the 30.5% and strongly agree shows the
38.5%.

20. Do you prefer product features while purchasing of

mobile phones?
Valid
Percen Cumulative
Frequency Percent t Percent
Valid Agree 66 33.0 33.0 33.0
Disagree 25 12.5 12.5 45.5
Neutral 64 32.0 32.0 77.5
Strongly
35 17.5 17.5 95.0
Agree
Strongly
10 5.0 5.0 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION:

Every product having some kind of features to impress the customer to buy that product.

To see the feature chart Agree shows the 33. % And strongly agree shows the 17.5%.
combination of both are more than 50% to take into consideration.

21.Do you think that the Durability of the product also

considered in the process of buying?
Valid
Frequenc Percen Percen Cumulativ
y t t e Percent
Vali Agree 64 32.0 32.0 32.0
 d Disagre
19 9.5 9.5 41.5
e
Neutral 48 24.0 24.0 65.5
Strongl
58 29.0 29.0 94.5
y Agree
Strongl
y
11 5.5 5.5 100.0
Disagre
e
Total 200 100.0 100.0

INTERPRETATION;

Durability is very important feature of every product. Every product having different kind of
durability features. So, every person has to see the durability of the product. The Agree shows
the 32. % and strongly agree shows the 29% which means it take the above the 50%.

22. Most of the customers are buying mobile phones through

social influence?
Percen Valid Cumulative
Frequency t Percent Percent
Valid Agree 65 32.5 32.5 32.5
Disagree 9 4.5 4.5 37.0
Neutral 55 27.5 27.5 64.5
Strongly
59 29.5 29.5 94.0
agree
Strongly
12 6.0 6.0 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION:

Social influence is one the push strategy to buy the any kind of product now a day’s social
media are one of the more influence media. Now a day’s society can make the better strategy.
The above chat shows the Agree shows the 32.5% and strongly agree shows the 29.5%. it
explains the two social media influence more on buying the phone.

23. Your mode of payment will be by Cash or Emi?

Valid
Percen Cumulative
Frequency Percent t Percent
 Valid Agree 66 33.0 33.0 33.0
Disagree 19 9.5 9.5 42.5
Neutral 51 25.5 25.5 68.0
Strongly
57 28.5 28.5 96.5
Agree
Strongly
7 3.5 3.5 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION:

Now a day’s mobile phones are available through the EMI basis which means you
buy the phone with monthly instalment basis. The above data shows the Agree shows the 33.
% and strongly agree shows the 28.5%.

24. How long you use Mobile phone?

Valid
Percen Cumulative
Frequency Percent t Percent
Vali Less than 1 year 84 42.0 42.0 42.0
d Less than 1 year;
More than two 2 1.0 1.0 43.0
years
Less than 1 year;
1 .5 .5 43.5
One year
Less than 1 year;
2 1.0 1.0 44.5
Two years
More than two
20 10.0 10.0 54.5
years
One year 68 34.0 34.0 88.5
One year; Two
1 .5 .5 89.0
years
One year; Two
years; More than 1 .5 .5 89.5
two years
Two years 21 10.5 10.5 100.0
Total 200 100.0 100.0

INTERPRETATION:

The durability of mobile phone depends on his usage and performance of phone. There are
above chart shows the only using per one piece of phone only less than one year. It having
less than one year 42. % .

25. Cost of mobile phone also considered in the satisfaction level

of customers?
 Valid
Percen Cumulative
Frequency Percent t Percent
Valid Agree 67 33.5 33.5 33.5
Disagree 22 11.0 11.0 44.5
Neutral 45 22.5 22.5 67.0
Strongly
63 31.5 31.5 98.5
Agree
Strongly
3 1.5 1.5 100.0
Disagree
Total 200 100.0 100.0

INTERPRETATION;

Every product considered the it shows some level of interest. To buying any product to
considers that satisfaction level of the product. Here agree shows the 33.5% and strongly
agree shows the 31.5% so satisfaction is also considering the take into consideration of
companies.

26. How do you know about Redmi mobile phones?

Valid Cumulative
Frequency Percent Percent Percent
Valid Internet 130 65.0 65.0 65.0
Magazine 17 8.5 8.5 73.5
Newspaper 36 18.0 18.0 91.5
Tele vision 17 8.5 8.5 100.0
Total 200 100.0 100.0

INTERPRETATION:

to know every king of through the advertising which are prefer to provide the through
magazine, internet, and newspaper etc. Among that above the chart shows the internet are
more prefer to know the mobile phones. Internet shows the 65.%.

27. Do you use your mobile phone continuously?

Valid Cumulative
Frequency Percent Percent Percent
Valid Agree 68 34.0 34.0 34.0
Disagree 19 9.5 9.5 43.5
Neutral 60 30.0 30.0 73.5
Strongly 45 22.5 22.5 96.0
Agree
 Strongly
8 4.0 4.0 100.0
Disagree
Total 200 100.0 100.0

28. In the buying process of mobile phones sound effect also one
factor that shows the satisfaction level of customers?
Valid Cumulative
Frequency Percent Percent Percent
Valid Agree 72 36.0 36.0 36.0
Disagree 25 12.5 12.5 48.5
Neutral 46 23.0 23.0 71.5
Strongly
50 25.0 25.0 96.5
Agree
Strongly
7 3.5 3.5 100.0
Disagree
Total 200 100.0 100.0

29. Brightness of the mobile phones also considered in the

satisfaction level of customers?
Valid
Percen Cumulative
Frequency Percent t Percent
Valid Agree 73 36.5 36.5 36.5
Disagree 22 11.0 11.0 47.5
Neutral 50 25.0 25.0 72.5
Strongly
44 22.0 22.0 94.5
agree
Strongly
11 5.5 5.5 100.0
disagree
Total 200 100.0 100.0

30. Entertainment through mobile phones is satisfactory? *

Valid Cumulative
Frequency Percent Percent Percent
Valid Agree 72 36.0 36.0 36.0
Disagree 22 11.0 11.0 47.0
Neutral 53 26.5 26.5 73.5
Strongly 41 20.5 20.5 94.0
 Agree
Strongly
12 6.0 6.0 100.0
Disagree
Total 200 100.0 100.0

31. Do you satisfy with your Performance level of Battery?

Valid Cumulative
Frequency Percent Percent Percent
Valid Agree 68 34.0 34.0 34.0
Disagree 22 11.0 11.0 45.0
Neutral 53 26.5 26.5 71.5
Strongly
46 23.0 23.0 94.5
Agree
Strongly
11 5.5 5.5 100.0
Disagree
Total 200 100.0 100.0

32. You will get entertainment through your mobile phone and it
will satisfy you the most?
Percen Valid Cumulative
Frequency t Percent Percent
Valid Agree 59 29.5 29.5 29.5
Disagree 26 13.0 13.0 42.5
Neutral 45 22.5 22.5 65.0
Strongly
52 26.0 26.0 91.0
Agree
Strongly
18 9.0 9.0 100.0
Disagree
Total 200 100.0 100.0

Regression:

Regression Statistics
Multiple R 0.192532
R Square 0.037068
Adjusted R
Square 0.012122
Standard 0.44046
Error
Observation
s 199

ANOVA
Significanc
  df SS MS F eF
1.44138 0.28827 1.48592
Regression 5 6 7 4 0.19612
37.4430 0.19400
Residual 193 4 5
38.8844
Total 198 2      

Coefficient Standar Upper Lower Upper

  s d Error t Stat P-value Lower 95% 95% 95.0% 95.0%
0.10781 9.94485 4.47E- 1.28485 0.85955 1.28485
Intercept 1.072206 5 8 19 0.859559 4 9 4
0.03183 0.40329 0.68717 0.07562 0.07562
1 0.012838 2 9 4 -0.04995 1 -0.04995 1
0.02887 0.46975 0.03603 0.03603
1 -0.02091 2 -0.72431 6 -0.07786 2 -0.07786 2
0.03094 1.91048 0.05755 0.12016 0.12016
2 0.059127 9 3 3 -0.00191 9 -0.00191 9
0.03072 0.32893 0.09068 0.09068
1 0.030075 8 0.97873 9 -0.03053 1 -0.03053 1
0.03012 0.44933 0.65369 0.07295 0.07295
2 0.013537 6 5 4 -0.04588 6 -0.04588 6

RESIDUAL OUTPUT

Observatio Predicte Residual Standard

n d1 s Residuals
1 1.351436 -0.35144 -0.80815
2 1.26763 -0.26763 -0.61544
3 1.269609 0.730391 1.679586
4 1.252373 -0.25237 -0.58035
5 1.225998 -0.226 -0.5197
6 1.280535 -0.28053 -0.64511
7 1.179709 -0.17971 -0.41325
8 1.249695 -0.24969 -0.57419
9 1.193944 -0.19394 -0.44599
10 1.286913 -0.28691 -0.65978
11 1.198009 -0.19801 -0.45534
12 1.166871 0.833129 1.915841
13 1.254859 -0.25486 -0.58607
14 1.166871 -0.16687 -0.38373
15 1.261535 -0.26154 -0.60142
16 1.166871 -0.16687 -0.38373
17 1.166871 -0.16687 -0.38373
18 1.27775 -0.27775 -0.63871
19 1.288609 -0.28861 -0.66368
20 1.166871 -0.16687 -0.38373
21 1.158797 -0.1588 -0.36516
22 1.227786 -0.22779 -0.52381
23 1.332801 0.667199 1.534272
24 1.453543 0.546457 1.256618
25 1.28791 -0.28791 -0.66207
26 1.280858 -0.28086 -0.64585
27 1.317985 -0.31798 -0.73123
28 1.279836 0.720164 1.656069
29 1.344359 0.655641 1.507694
30 1.179709 0.820291 1.886319
31 1.275072 0.724928 1.667024
32 1.233249 -0.23325 -0.53637
33 1.253461 0.746539 1.716719
34 1.263323 -0.26332 -0.60553
35 1.335221 -0.33522 -0.77087
36 1.199098 0.800902 1.841732
37 1.253395 0.746605 1.716873
38 1.222688 -0.22269 -0.51209
39 1.261535 -0.26154 -0.60142
40 1.329126 0.670874 1.542722
41 1.3562 -0.3562 -0.81911
42 1.233182 -0.23318 -0.53622
43 1.385509 -0.38551 -0.88651
44 1.239535 -0.23953 -0.55083
45 1.253072 -0.25307 -0.58196
46 1.230181 -0.23018 -0.52932
47 1.201478 -0.20148 -0.46331
48 1.398814 -0.39881 -0.9171
49 1.369347 -0.36935 -0.84934
50 1.155122 -0.15512 -0.35671
51 1.252696 -0.2527 -0.58109
52 1.241323 -0.24132 -0.55494
53 1.230181 -0.23018 -0.52932
54 1.138584 -0.13858 -0.31868
55 1.300074 -0.30007 -0.69004
56 1.306868 -0.30687 -0.70566
57 1.282447 -0.28245 -0.64951
58 1.297963 0.702037 1.614385
59 1.478088 0.521912 1.200175
60 1.176034 0.823966 1.89477
61 1.155122 0.844878 1.942858
62 1.248698 0.751302 1.727674
63 1.463338 0.536662 1.234094
64 1.349524 0.650476 1.495817
65 1.286147 -0.28615 -0.65802
66 1.168659 -0.16866 -0.38784
67 1.334898 -0.3349 -0.77012
68 1.274398 -0.2744 -0.631
69 1.358811 -0.35881 -0.82511
70 1.326125 -0.32613 -0.74995
71 1.363344 -0.36334 -0.83554
72 1.265909 -0.26591 -0.61148
73 1.166871 -0.16687 -0.38373
74 1.254859 -0.25486 -0.58607
75 1.245321 -0.24532 -0.56413
76 1.145959 -0.14596 -0.33564
77 1.300074 -0.30007 -0.69004
78 1.156211 -0.15621 -0.35922
79 1.247999 -0.248 -0.57029
80 1.145959 -0.14596 -0.33564
81 1.401599 -0.4016 -0.92351
82 1.225998 -0.226 -0.5197
83 1.379882 -0.37988 -0.87357
84 1.285125 0.714875 1.643906
85 1.26891 -0.26891 -0.61838
86 1.339687 -0.33969 -0.78114
87 1.517999 0.482001 1.108396
88 1.193337 0.806663 1.854979
89 1.25786 0.74214 1.706604
90 1.162347 -0.16235 -0.37333
91 1.269676 0.730324 1.679432
92 1.288932 0.711068 1.635152
93 1.407253 -0.40725 -0.93651
94 1.358112 -0.35811 -0.8235
95 1.246785 -0.24679 -0.5675
96 1.211571 -0.21157 -0.48652
97 1.359967 -0.35997 -0.82777
98 1.244998 -0.245 -0.56339
99 1.350737 -0.35074 -0.80655
100 1.125047 -0.12505 -0.28756
101 1.533515 0.466485 1.072717
102 1.328737 0.671263 1.543619
103 1.147747 0.852253 1.959818
104 1.138584 0.861416 1.980888
105 1.275771 -0.27577 -0.63416
106 1.164285 0.835715 1.921788
107 1.236949 -0.23695 -0.54488
108 1.173422 -0.17342 -0.3988
109 1.316988 -0.31699 -0.72894
110 1.397027 -0.39703 -0.91299
111 1.367718 0.632282 1.453979
112 1.334199 0.665801 1.531057
113 1.22332 -0.22332 -0.51354
114 1.185171 -0.18517 -0.42582
115 1.210482 0.789518 1.815553
116 1.210482 -0.21048 -0.48402
117 1.233182 -0.23318 -0.53622
118 1.357598 0.642402 1.47725
119 1.409864 0.590136 1.357059
120 1.23216 -0.23216 -0.53387
121 1.286913 -0.28691 -0.65978
122 1.374136 -0.37414 -0.86035
123 1.311823 -0.31182 -0.71706
124 1.274398 -0.2744 -0.631
125 1.177122 -0.17712 -0.40731
126 1.3562 -0.3562 -0.81911
127 1.195732 0.804268 1.849472
128 1.206083 -0.20608 -0.4739
129 1.295285 -0.29528 -0.67903
130 1.185196 -0.1852 -0.42587
131 1.179709 -0.17971 -0.41325
132 1.304824 -0.30482 -0.70096
133 1.367949 -0.36795 -0.84613
134 1.452454 -0.45245 -1.04045
135 1.138584 -0.13858 -0.31868
136 1.350737 -0.35074 -0.80655
137 1.181496 -0.1815 -0.41736
138 1.402423 -0.40242 -0.9254
139 1.180797 -0.1808 -0.41576
140 1.447314 -0.44731 -1.02863
141 1.190336 -0.19034 -0.43769
142 1.215945 -0.21595 -0.49658
143 1.243302 -0.2433 -0.55949
144 1.295285 0.704715 1.620543
145 1.241323 -0.24132 -0.55494
146 1.342273 0.657727 1.51249
147 1.166871 -0.16687 -0.38373
148 1.166871 -0.16687 -0.38373
149 1.193245 -0.19325 -0.44438
150 1.217924 -0.21792 -0.50113
151 1.166871 -0.16687 -0.38373
152 1.256073 -0.25607 -0.58886
153 1.166871 -0.16687 -0.38373
154 1.196945 -0.19695 -0.45289
155 1.166871 -0.16687 -0.38373
156 1.166871 -0.16687 -0.38373
157 1.179709 -0.17971 -0.41325
158 1.397002 -0.397 -0.91293
159 1.155122 -0.15512 -0.35671
160 1.235161 0.764839 1.758803
161 1.345274 0.654726 1.505589
162 1.173033 0.826967 1.901671
163 1.25786 0.74214 1.706604
164 1.310801 0.689199 1.584863
165 1.125047 0.874953 2.012017
166 1.21227 -0.21227 -0.48813
167 1.231461 -0.23146 -0.53226
168 1.264213 0.735787 1.691994
169 1.125047 -0.12505 -0.28756
170 1.184472 -0.18447 -0.42421
171 1.408143 0.591857 1.361017
172 1.392667 0.607333 1.396605
173 1.245387 -0.24539 -0.56429
174 1.314243 0.685757 1.576948
175 1.288609 0.711391 1.635895
176 1.264213 -0.26421 -0.60758
177 1.256073 -0.25607 -0.58886
178 1.18957 0.81043 1.863641
179 1.160585 -0.16058 -0.36928
180 1.265235 -0.26524 -0.60993
181 1.28277 -0.28277 -0.65025
182 1.248698 -0.2487 -0.5719
183 1.277051 -0.27705 -0.6371
184 1.227786 -0.22779 -0.52381
185 1.222621 -0.22262 -0.51193
186 1.252696 -0.2527 -0.58109
 187 1.265235 -0.26524 -0.60993
188 1.206083 -0.20608 -0.4739
189 1.166871 -0.16687 -0.38373
190 1.252373 -0.25237 -0.58035
191 1.407186 -0.40719 -0.93635
192 1.433561 0.566439 1.302568
193 1.335288 -0.33529 -0.77102
194 1.423401 -0.4234 -0.97364
195 1.257835 0.742165 1.706661
196 1.449077 -0.44908 -1.03268
197 1.244299 -0.2443 -0.56178
198 1.265909 -0.26591 -0.61148
199 1.416349 0.583651 1.342147

Correlation:

15. In
the
buying
process
of
mobile
phones
sales
service
also one
14. Now a factor
days€™s that
customers are affects
aware about the
mobile phones purchas
through e of
Advertisement mobile
  ? phones?
14. Now a days€™s customers are aware about mobile 1
phones through Advertisement?
15. In the buying process of mobile phones sales service also
one factor that affects the purchase of mobile phones? -0.01947 1

16. In the 17.

process of Custome
buying of r buying
mobile behaviou
phones r shows
personal the
gratificatio attitude
n also towards
takes mobile
X  place? phones?
16. In the process of buying of mobile phones personal
gratification also takes place? 1
17. Customer buying behaviour shows the attitude towards
mobile phones? 0.136139 1

18. Do 19.
they have Custome
any rs have
previous their own
experienc intention
e of to
purchasin purchase
g mobile of mobile
X  phones? phone?
18. Do they have any previous experience of purchasing
mobile phones? 1
19. Customers have their own intention to purchase of
mobile phone? 0.047111 1
 21.Do
you think
20. Do that the
you Durabilit
prefer y of the
product product
features also
while considere
purchasin d in the
g of process
mobile of
  phones? buying?
20. Do you prefer product features while purchasing of mobile
phones? 1
21.Do you think that the Durability of the product also considered
in the process of buying? 0.251601 1

22. Most
of the 23.
customer Your
s are mode
buying of
mobile paymen
phones t will
through be by
social Cash
influence or
  ? Emi?
22. Most of the customers are buying mobile phones through social
influence? 1
23. Your mode of payment will be by Cash or Emi? 0.044952 1
 28. In the
buying
process
of mobile
phones
sound
effect
also one
factor
that
27. Do you shows the
use your satisfacti
mobile on level
phone of
continuousl customer
  y? s?
27. Do you use your mobile phone continuously? 1
28. In the buying process of mobile phones sound effect also one
factor that shows the satisfaction level of customers? 0.174911 1

29.
Brightnes
s of the
mobile
phones
also
considere 30.
d in the Entertainme
satisfacti nt through
on level mobile
of phones is
customers satisfactory
  ? ?*
29. Brightness of the mobile phones also considered in the
satisfaction level of customers? 1
30. Entertainment through mobile phones is satisfactory? * 0.399892 1

32. You will

get
entertainme
31. Do you nt through
satisfy with your mobile
your phone and
Performan it will
ce level of satisfy you
  Battery? the most?
31. Do you satisfy with your Performance level of Battery? 1
32. You will get entertainment through your mobile phone and
it will satisfy you the most? 0.275929 1