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  • Mohit: Preferred Method of Communication

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    ABHIJIT PAUL
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    Mohit is a 23-30 year old graduate who works in manufacturing. His preferred methods of communication are phone, email, and social media. His goals are to get a job with a decent salary in a good city. He enjoys vacations, hanging out with friends, and bike riding in his free time. He is influenced in his purchases by product taste, brands, friend recommendations, and office breaks. He wants to lose weight but finds soda and a busy schedule challenging.

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    Mohit is a 23-30 year old graduate who works in manufacturing. His preferred methods of communication are phone, email, and social media. His goals are to get a job with a decent salary in a good city. He enjoys vacations, hanging out with friends, and bike riding in his free time. He is influenced in his purchases by product taste, brands, friend recommendations, and office breaks. He wants to lose weight but finds soda and a busy schedule challenging.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views2 pages

    Mohit: Preferred Method of Communication

    Uploaded by

    ABHIJIT PAUL
    Mohit is a 23-30 year old graduate who works in manufacturing. His preferred methods of communication are phone, email, and social media. His goals are to get a job with a decent salary in a good city. He enjoys vacations, hanging out with friends, and bike riding in his free time. He is influenced in his purchases by product taste, brands, friend recommendations, and office breaks. He wants to lose weight but finds soda and a busy schedule challenging.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Mohit

    Preferred Method of Communication

    Phone, E-mail, Social media

    Goals or Objectives
    Age To job with decent salary in a good city
    23-30 years
    Job Responsibilities
    Highest Level of Education
    Graduation or post-graduation Smooth operations of Plant
    Get the projects done within stipulated time
    Social Networks
    They Gain Information By

    Social media, print media ( magazines, journals), commercials in malls ( shopping/ theaters)

    Interest & Hobbies

    Vaccation
    Industry Hanging out with friends
    Mnufacturing Bike riding

    Triggers/Influences on purchase

    Taste of the product & Brand


    Commercials
    Choices of friends
    Office breaks
    Challenges

    Likes to go to gym to loose weight and consumption of coke is hindrance in persuit of loosing
    weight.
    Due to hectic schedule in office, likes to have hot beverage like tea during breaks

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