Leonor M.

Ciarlone
82 Susan Road  Weymouth, MA 02190
617-852-6490  leonor_ciarlone@comcast.net

Marketing copywriter for organizations seeking increased brand awareness, information consistency,
and improved customer engagement. Proven ability to craft long and short form marketing content that
support strategic and tactical projects. Adept at transforming complex information into logical and
engaging content.

PROFESSIONAL EXPERIENCE

MEDIASOLVE GROUP 12/2018 - Present

Providing B2B marketing content to clients across the life sciences and process automation industries.
Content deliverables include blogs, webinars, whitepapers, solution notes, and more. Topic highlights:
 Cloud computing innovations in process automation control
 The rise of modular facilities in pharmaceutical manufacturing
 Smart manufacturing in China

AHOLD USA, QUINCY, MA 07/2016 – 05/2018

Communications Specialist | Contract Position
 Created brand-centric communications to reinforce corporate messaging while incorporating
division-specific and community-centric goals.
 Managed brand-specific intranets and public web sites to consistently deliver a user experience
to engage retail associates in corporate strategy and tactical processes.
 Designed and distributed communications over multiple brand channels including digital signage,
email campaigns, intranets, print, and posters.

DELOITTE CONSULTING, Quincy, MA 09/2014 – 08/2015

Technical Editor/Writer, Registry of Motor Vehicles | Contract Position
 Collaborated with technical and functional teams to develop the next generation of online
Registry of Motor Vehicles services by editing use cases, technical specifications, and design
documents. Ensured that all material was consistent, had a logical flow, and was appropriately
presented, maintaining client’s tone of voice and brand throughout developments.
 Supported the success of the new online services system by writing and implementing a
context-sensitive online help system to aid end-users with utilization of client website.

THE SAMFUND FOR YOUNG ADULT SURVIVORS OF CANCER, Boston, MA 05/2013 – 04/2014
Community Outreach Associate | Contract Position
 Developed SAMFund’s online presence, both visually and in writing, by creating new web pages
and running social media profiles to iteratively improve user experience.
 Oversaw outreach efforts by editing grant submissions and press releases to communicate the
SAMFund mission to potential donors.
 Wrote blog entries, electronic newsletters, and website content, ensuring each that each channel
targeted specific audiences (individual versus major donors) while maintaining brand
consistency.

SOUTH SHORE YMCA, Quincy, MA 06/2012 – 12/2012

Project Manager, Website Redesign | Contract Position
 Led website redesign and adapted website content to align communications with national
rebranding guidelines while simultaneously enabling a local user experience.
 Developed a Request for Proposal (RFP) by creating user and technical requirements based on
results of personally designed and implemented online requirements surveys (N=665). Managed
vendor selection process.
LEONOR M. CIARLONE Resume, Page 2

PROFESSIONAL EXPERIENCE CONTINUED…

HOMES FOR OUR TROOPS, Taunton, MA 02/2011 – 06/2012

Marketing Manager | Contract Position
 Developed and implemented marketing communications strategy based on capital campaign
goals by aligning brand mission, cross-functional processes, and technological approaches,
producing a mature brand image and increasing brand awareness.
 Created and spearheaded social media campaigns to widen organization’s reach. Succeeded in
increasing user engagement by 50% across all channels.
 Edited bi-monthly newsletters, radio copy, and press releases to ensure brand alignment.

THE GILBANE GROUP, Cambridge, MA 01/2005 – 12/2010

Lead Analyst & Co-Founder, Content Globalization Practice
 Delivered marketing communications, branding strategies, and educational services to corporate
executives and content management software vendors.
 Wrote case studies and a content globalization blog advising global executives on best practices
for content management and strategy implementation. Conducted executive research and with
leading corporations such as Whirlpool, Microsoft, and Sun Microsystems.
 Researched and analyzed relevant market trends. Applied results to produce reports on product
globalization strategies and presented findings at industry conferences.

CUTTER ASSOCIATES, Rockland, MA 01/2004 – 07/2008

Managing Editor | Contract Position
 Assisted a team of six financial industry analysts in producing a quarterly publication of 500+
pages that covered financial services research by performing editorial and production functions.
 Enhanced processes and policies by developing a standard corporate style to improve client
experience, including writing methodology, terminology usage, and page layout design criteria.
 Oversaw the implementation of an electronic document management (EDM) system by
managing market research, needs analysis, RFP, and pilot processes, providing an
organizational solution for the company and increasing staff efficiency and productivity levels.

INFOTRENDS, Weymouth, MA 04/1999 – 12/2003

Senior Consultant
 Developed and delivered market trends analysis, competitive intelligence reports, and
technology assessment services to content management technology vendors.
 Wrote industry reports on content management practices and technologies, covering topics such
as market business drivers, purchasing trends and expenditures, functionality requirements, and
ROI expectations in order to maintain company’s position as leading industry provider of new
and relevant information, data, and insight on content management strategies and tools.

FM Global. Norwood, MA 1996-1999

Principal Technical Writer
 Edited research data sheets for an 18-person team of engineers focused on risk management
and property loss prevention for commercial and industrial clients.
 Developed information design standards and user experience criteria for 8,000 pages of
research data sheets used by 1,500 field engineers on a daily basis.

Intellution. Norwood, MA 1990-1996

Principal Technical Writer
 Managed the development and editorial process for a 12-manual documentation set, including
responsibility for project scheduling, documentation set design, user experience criteria, peer
editing processes, and final production.
 Developed information design standards for 3,000 pages of user documentation for a process
manufacturing and control software suite.
 Designed and developed an award-winning interactive tutorial, enabling customers to learn how
to control and monitor plant hardware within 30 minutes.