FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

BACHELOR OF BUSINESS (HONOURS) IN ENTREPRENEURSHIP

BACHELOR OF BUSINESS (HONOURS) IN HUMAN RESOURCE MANAGEMENT
BACHELOR OF BUSINESS (HONOURS) IN INTERNATIONAL BUSINESS
BACHELOR OF BUSINESS (HONOURS) IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT
BACHELOR OF BUSINESS (HONOURS) IN MARKETING

BACHELOR OF BANKING AND FINANCE (HONOURS)

BACHELOR OF BUSINESS ADMINISTRATION (HONOURS)

BACHELOR OF FINANCE AND INVESTMENT (HONOURS)

BACHELOR OF RETAIL MANAGEMENT (HONOURS)

BBDM1013 BUSINESS COMMUNICATION

2020/21

COURSEWORK SPECIFICATION

ASSESSMENT CRITERIA:
Assessment Marks
COURSEWORK:
1. Individual Written Assignment-Essay 100 marks
2. Individual Infographic 100 marks

Coursework/e-Assessment:
[50%] Coursework
[50%] e-Assessment (Final Exam)
Note: Final Exam- Answer ALL Essay Questions (Scenario/Situational Based Questions)

(1) Individual Written Assignment (Essay)

(2) Individual Infographic

Date due : Upload Coursework answer (in a single MS Word file) via Google
Classroom latest by 12noon, 17 July 2020 (Friday) and email a copy to
bbdm1013cwk@gmail.com
Name the MS Word file as (Full name_StudentID_Programme_Group)
Example: jasontanhongtatt_2011089_rmk_group1

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COURSEWORK ASSESSMENT

Coursework comprises TWO (2) components:

I. Individual Written Assignment- Essay (100 marks)

Essay Title:
More and more businesses as well as individuals are choosing to communicate either
professionally or socially using technology than being face to face. However, some people
fear face to face interaction will become a thing of the past at workplace. Discuss both
sides and give your opinion.

 The content of written assignment (essay) in MS Word includes:

 Introduction
 Body
 Conclusion

(a) The written assignment (essay) should be within 5 to 6 pages (excluding cover page,
acknowledgements, table of contents, bibliography and appendices). Ensure that the
softcopy is clear and legible. A penalty of 10% will be imposed on essay below or
exceeding the required number of pages.
(b) The written assignment (essay) should be neatly typed in Font 12 Times New Roman
with 2 lines spacing.
(c) All pages must be paginated consecutively using Arabic numerals (e.g. 1, 2, 3. etc.) at the
bottom centre of the page.
(d) Mode of Referencing: TARUC Harvard Referencing System.
(e) The matching on main text through antiplagiarism software (Turnitin) checking should not
exceed 15% threshold of match. A student has to redo assignment that exceeded the
threshold match.

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II. Individual Infographic (100 marks)
 Summarise your above individual written assignment (essay) and turn it into a single-page
infographic (in MS Word).
 Infographics appeal to readers, they make the information easy to digest and interesting to
read (refer screenshots of infographic) especially for presentation to senior management
who are forever busy: :

 Present all information in a visual and concise way.

 Use only 2 to 5 different fonts, but be consistent between titles, headers, and text. Left
justify text (avoid centring).
 Stick to a colour scheme (2 to 5 colours) and use readable text/colours.
 Help connect ideas and sections. Make things stand out (insert related
pictures/graphs/charts), legible and direct reader through the display/ illustration and
narration.
 Attach Appendix 1A, 1B, 2, 3 and infographic into your coursework for submission.

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General Guidelines:
(a) The standard layout of the whole coursework to be submitted (in a single MS Word file)
is as follow:-
(i) Cover page including (refer sample)
(ii) Assessment forms (Appendix 1A, 1B & 3)
(iii) Plagiarism statement (Appendix 2)
(iv) Turnitin report for written assignment (essay)
(v) Content (written assignment- essay & infographic)
(vi) R eferences – a com prehensi ve l i st of al l referenc e books/ j ournal s
magazines/ websites used as well as cited quotes (Minimum 3 references for written
assignment- essay).

(b) Date to receive marked coursework (result): Week 11.

(c) Deadline for submission of the coursework (in a single MS Word file) via BBDM1013
Google Classroom (and email a copy of the completed coursework to
bbdm1013cwk@gmail.com) is to be strictly adhered to. Save the coursework filename as
(Fullname_StudentId_Programme_Group1 e.g. jasontanhongtatt_2011089_rmk_group1).
(d) A penalty of the total marks granted to the coursework will be levied for each day of late
submission:
• Late 1 to 3 days after deadline of submission: minus 30 marks;
 Late 4 to 7 days after deadline of submission: minus 50 marks;
 Late more than 7 days after deadline of submission: 0 marks
(e) Weekends and public holidays are counted as one (1) day late.
(f) Plagiarism involves copying materials from other sources without acknowledging the
original author. The university treats plagiarism as a serious offense. Strict disciplinary
action will be taken against students, including failure of coursework or the course.
(g) Collusion can be deemed to be a form of plagiarism involves the unauthorised co-
operation between two or more people with deceptive intention.
(h) A 5 minute verbal presentation of Infographic via Google Meet effective Week 6 onwards.

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(Appendix 1A)

WRITTEN ASSIGNMENT (ESSAY) EVALUATION FORM

Excellent Good Average Poor Scores

= 5-6 = 3-4 = 1-2 =0
Harvard Referencing method Referencing Referencing Harvard referencing
Referencing accurately adhered. method closely method attempted not used.
adhered although but inaccurate.
not entirely
accurate.

(5,6) (3,4) (1,2) (0)

Excellent Good Average Poor
= 9-11 = 7-8 = 3-6 = 0-2
Introduction Interesting and effectively Rather effectively Rather vague Poorly introduces
introduces the subject introduces the introduction of the the subject matter to
matter to readers. subject matter to subject matter to readers. Vague and
readers but not in readers. irrelevant
an interesting information
manner. included or too
brief.
(9,10,11) (7,8) (3,4,5,6) (0,1,2)
Content Detailed, well considered, Appropriate and Somewhat brief Poor content, very
appropriate for the given well considered but content with only brief and
title. Very interesting, lack details. basic details or inappropriate
informative and contains information not information for the
constructive thoughts. quite relevant. title.
(9,10,11) (7,8) (3,4,5,6) (0,1,2)
Conclusion Appropriate conclusion. Appropriate Rather Poor or no
Summarises the entire conclusion. aappropriate conclusion.
topic effectively. Summarises most conclusion. Inappropriate, too
parts of the topic Summarises some brief.
effectively. parts of the topic.
(9,10,11) (7,8) (0,1,2)
(3,4,5,6)
Written Clear arguments and Logical structure Reasonably clear Poorly written
Presentation format used. Adherence and good quality of structure with presentation with
to format guidelines. presentation and satisfactory grammar/ spelling
grammar. grammar/ spelling. error.
(9,10,11) (7,8) (3,4,5,6) (0,1,2)
GRAND TOTAL
(50 marks) X 2=

Comments: Refer Appendix 3

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(Appendix 1B)
INFOGRAPHIC EVALUATION FORM
Criteria Excellent
= 9-10
Text Used Text helps the reader
easily comprehend the
overall written
assignment.
Organisation No clutter, can clearly see
what is being portrayed.
Info easy to follow. No
obvious mistakes.
Graphics/ Details with attractive
Illustration pictures that
represent/reflect the
written assignment.
Colour Colours used to
Scheme differentiate key points.
Aesthetically pleasing
and engaging.
Attention Command the attention of
Grabbling the readers. Would grab
reader’s eye from across
the room (captivating).
Comments: Refer Appendix 3
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Good Average Poor Scores
= 6-8 = 3-5 = 0-2
Text partially Text Text does not
connects to the represent/reflect correspond to the
written assignment. little of the written written assignment.
assignment.
Can easily see what Can see what is Very difficult or
is being portrayed, being portrayed, impossible to see
with one/two but it may take what is being
mistakes/unclear/ some time to sort portrayed. Difficult
confusing parts. through. to follow. Several
Few obvious obvious mistakes.
mistakes.
Reasonable details, Basic graphics and Graphics not very
partially represent/ pictures visible. descriptive. Their
reflect the written Purpose seen but purpose unclear.
assignment. need more
information.
Colours correspond Colours used Lack creativity, poor
well with the arbitrarily. Not coordination of
written assignment. necessarily colour scheme.
Mildly pleasing. pleasing. Affect the
readability of the
infographic. Not
pleasing at all.
Make readers feel Evoke a cursory Overall dull,
like it was glance, mildly uninteresting/unapp
worthwhile to read interesting/ ealing.
it. Good ideas flow. appealing.
GRAND TOTAL
(50 marks) X 2=
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(Appendix 2)

Plagiarism Statement

Faculty of Accountancy, Finance & Business

Plagiarism Statement

Read, complete and sign this statement and submit with your written work.

I confirm that the submitted work is all my own work and in my own words.

Name (Block Capitals) Reg. No. (Student ID) Signature

1. ………………………………… ……………………. ………..…………….

Programme …1R(…. )……….

Tutorial Group …………………….

Date ……………2020.…..

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 APPENDIX 3 (Rev. 2.1)

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM

COURSE CODE/ COURSE TITLE: BBDM1013 BUSINESS COMMUNICATION

NAME OF STUDENT(s): ID No:

PROGRAMME: R (e.g. RBF1)

YEAR OF STUDY: 1 SEMESTER: ACADEMIC YEAR: 2020/21
1
GROUP NO: (e.g. 1)
COURSEWORK NO: 1 NATURE OF COURSEWORK: MARKS ALLOCATED:
(Individual assignment)
/100

Overall feedback:

Student’s Date: Lecturer/Tutor’s Date:

Acknowledgement: Signature:

Note: This form must be submitted together with the assessment grid/grading criteria and
Turnitin report for the coursework.

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 Sample Cover Page

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