Ankit Sharma +91-9818192352 sharma.ankit01@gmail.

com
Education
Year Institute Degree
2012-13 Indian School of Business (ISB) PGP
2005-09 Indian Institute of Technology, B.H.U. (IIT-B.H.U.) B.Tech

Experience
1: Make My Trip Gurgaon, India
Head, Category Growth and Strategy May’19 to Present
Leading a 6 member team for Category Growth and Strategy for GOMMT Int’l Hotels
• Delivered 50x Outbound category growth for YTD FY20 led by
- Advantaged Pricing achieved by Benchmarking and elasticity models
- Assortment maximisation through benchmarking, effective GTM and affiliate contracting
- 360* Consumer segments solves for Honeymooners and Business used cases
- Driving affordability: Launching ‘Book Now Pay Later‘ and EMI payment options
• Profitability strategy: Led category profitability transformation for International hotels
- Pricing optimisation to ensure improved bottom line while maintaining growth
- Assets monetization, tax savings, Payment gateway savings for bottom-line improvement
• Led Board of Directors’ presentations to Ctrip and other investors
2: PepsiCo Gurgaon, India
Senior Manager, Strategy and Transformation Sept’16 to May’19
Worked on PepsiCo India’s Strategy & Transformation, PMO, M&A and Pricing charters
Business Transformation and Project Management Office(PMO):
• Anchored the PMO for transformation plan for one of the businesses (35% of volume) and
provided strategic support on critical issues (+$26MM NOPBT improvement vs YAGO)
• Business model pivoting for Namkeens to ensure profitable revenue growth in a profitability
challenged category
- GTM strategy and Pilot design for the new business model
• Cost to serve optimization for both beverages and snacks businesses of the company
- GTM restructuring: Outlet rationalisation, channel mix and route optimisation
- SKU rationalization to bring down operational complexity, expiries and stales cost
• Snacks manufacturing footprint optimisation – potential S&D cost savings ~+$3MM
• Digital transformation: Benchmarking PepsiCo’s analytics (GTM, Pricing etc.) capabilities to
Indian FMCG peers/competitors
- Identified critical initiatives and built a function wise analytics roadmap for PepsiCo India
Pricing strategy and Revenue management:
• Pack-price architecture: Led conjoint study (pack-price-promotion) for Beverage business
• Anchored Net revenue realization agenda for ‘profitability project’ for India bottling business
- Leveraged strategic pricing to drive consumer and trade levers to grow top line
- Optimised Pack x Channel play across states to disrupt competition and unlock growth
• +10pp improvement in volume growth and +5pp in NOPBT% over a period of six months
M&A:
• Led work streams for 2 major advanced stage M&A discussions in Nutrition space
- Built synergy and valuation models for the targets
PRIVILEGED AND CONFIDENTIAL
- Pulled together strategic rationale and acquisition business casefor Global and Sector CEOs
Strategic plan: Anchored 5 year strategic plan and Board of Director’s presentations
3: Strategy&, part of PwC network (formerly Booz and Co.) Gurgaon, India
Senior Associate, Strategy Nov’14 to Sept’16
Advised clients across Aerospace &Defense, Automotive, Cement and Food & Beverage sectors
on various strategic projects
• Inorganic growth strategy for a $200M Indian conglomerate, looking to diversify in defense by
inorganic route; recommended nine best targets based on financial and strategic parameters
• Market entry strategy for a group of Australian dairy players in the Indian market
• Benchmarking study for a Japanese automotive conglomerate, wanting to benchmark its
potential partner (an Indian Automotive OEM) against another Indian OEM
• Market entry strategy for one of the US based Aerospace & Defence OEMs looking to expand
presence in India
• Location analysis for a UK based currency printing player looking to set up a plant in India
• Benchmarking the service lines of a multinational professional services firm against its top 5
competitors, and identified key strategic shifts to build competitive advantage
4: JK Lakshmi Cements Limited (JKLC) Gurgaon, India
Manager-Strategic Planning Jun’13 to Aug’14
• Optimal distribution network model for company’s cement business
- The model also helped identify optimum cement capacity at clinker and grinding plants
• Growth strategy for RMC business with ~2pp expected improvement in ops margin
• ‘Outcome Driven Innovation’ consumer study to drive need based innovations
5: Futures First-a proprietary trading firm Gurgaon, India
Analyst, Interest Rate Trading and Research July’09 to Mar’12
• Traded US interest rates futures and Euro-Dollar currency futures markets

Co-curricular activities
• Dance club, ISB; Dance club, IIT-BHU: Led a team of 12 members and won first ever national
level prize in dance for IIT -BHU at IIT Kharagpur

PRIVILEGED AND CONFIDENTIAL